Mobile Usage: Site Traffic
A dipstick research report by Zilojo showed that upon
optimization for mobile revealed:
• Number of visits through mobile surpassed desktop
visits by 15%
• 20% increase in dwell time
• Visitors accessed more pages during site visits via
mobile when responsive than before
What did this growth lead to?
The need to design for optimal mobile sites that
capture the audience in the “new” platform.
However this raised a problem as one had to
design as per several mobile technologies
such as HTML, XHTML Mobile Profile (WAP
2.0) or WML (a subset of HDML).
Responsive Web design
An approach to websites that allows developers
to create sites that load as per the device
environment. The sites are sensitive to factors
such as the screen size, orientation, browser
settings and orientation.
This is in line with optimizing the viewer