Convert More Leads Using Zillow


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How to Leverage Zillow

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  • Zestimate – Just a starting point, way to get conversation started. Something cool – Listing agent can now publically comment on the ZestimateOnly AVM that gives ourselves Report Card, or publish our accuracy. Use this when person says “but Zillow says…”
  • Just announced! Soon all listings on Zillow will populate Yahoo! Real Estate. Even more exciting is that you can now buy local advertising on both Zillow and Yahoo! In the past you couldn’t buy ads at a local level on the national site. Now you’ll be able to. Zillow and Yahoo are the 2nd and 3rd most trafficked real estate sites. Now advertising on Zillow reaches the largest real estate ad network. These two sites together have more reach than MOVE’s ad network!
  • But now let’s talk about what this means for you, and to like I’d like to use Gary as an example. Here is an agent who has embraced the Zillow system, and thus saw the amount of leads he got go up exponentially. There is so much you can do on Zillow for free, but if you REALLY want to stand out and get a ton more leads, it pays to participate in our Zillow Premier Agent program, which you can target down to the ZIP code level. Gary first started by creating a profile, which is free to do. Fill it out completely, get social media info in there, links in About me section. Very important – make sure emails match.
  • How to get a hold of us. Sure you are wondering how much this costs? Depends on Zip Code. If you’d like for me to get you a number, fill out form, write down zip code and drop it by the booth.
  • Convert More Leads Using Zillow

    1. 1. Optimizing Zillow <br />John Robinson<br />@robinsonjohn<br />Email:<br />
    2. 2. Zestimates - Disclaimer<br />
    3. 3. Zestimate Accuracy<br />
    4. 4. 4<br />Zestimates<br />
    5. 5. Zestimate - Accuracy Chart<br />
    6. 6. Zestimates – Commenting<br />
    7. 7. Big Announcement! <br />
    8. 8. 8<br />Personal Branding<br />Profile Email<br />=<br />Listing Email<br />
    9. 9. Standing Out On Zillow<br />
    10. 10. Standing Out – Bigger Contact Form<br />Clicks to profile<br />Phone number pulled from feed<br />Emails sent to address in listing feed<br />
    11. 11. Standing Out – Buyer Agent List<br />Listing agent: Always listed first if they’ve activated their account and provided a photo<br />Premier Agents: Up to two Premier Agents listed<br />Top Agents: Active agents with listings in the ZIP code who frequently contribute to discussions<br />
    12. 12. Standing Out – Buyer Agent List<br />
    13. 13. Standing Out – ZIP Code Targeted Ads<br /><ul><li> Zip Code Targeted
    14. 14. 2 Per Page
    15. 15. Customizable Message
    16. 16. External Link</li></li></ul><li>Standing Out – Featured Listings<br />
    17. 17. Standing Out – Enhanced Mobile Ads <br />Connecting Zillow’s home buyers and sellers to an elite group of agents<br />
    18. 18. Standing Out On Zillow<br />Pricing depends on # of page views/visitors in your zip code<br />Also depends on average home value<br />
    19. 19. Denver Promo Code<br />Las Vegas Promo Code<br />LASNAH20<br />Sign Up Today (25% OFF)<br />Sign Up by Friday, October 15th<br />Additional 5% Discount (20%) <br />35% Discount When You Pay in Full Today<br />
    20. 20. More Info<br />Win An iTouch!<br />Drop Your Business Card off<br />In person:<br />Visit the Booth<br />Video Training:<br /><br />Twitter:<br />@Zillow<br />Phone: <br />866-324-4005<br />Email:<br /><br />
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