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Convert More Leads Using Zillow
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Convert More Leads Using Zillow


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How to Leverage Zillow

How to Leverage Zillow

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  • Zestimate – Just a starting point, way to get conversation started. Something cool – Listing agent can now publically comment on the ZestimateOnly AVM that gives ourselves Report Card, or publish our accuracy. Use this when person says “but Zillow says…”
  • Just announced! Soon all listings on Zillow will populate Yahoo! Real Estate. Even more exciting is that you can now buy local advertising on both Zillow and Yahoo! In the past you couldn’t buy ads at a local level on the national site. Now you’ll be able to. Zillow and Yahoo are the 2nd and 3rd most trafficked real estate sites. Now advertising on Zillow reaches the largest real estate ad network. These two sites together have more reach than MOVE’s ad network!
  • But now let’s talk about what this means for you, and to like I’d like to use Gary as an example. Here is an agent who has embraced the Zillow system, and thus saw the amount of leads he got go up exponentially. There is so much you can do on Zillow for free, but if you REALLY want to stand out and get a ton more leads, it pays to participate in our Zillow Premier Agent program, which you can target down to the ZIP code level. Gary first started by creating a profile, which is free to do. Fill it out completely, get social media info in there, links in About me section. Very important – make sure emails match.
  • How to get a hold of us. Sure you are wondering how much this costs? Depends on Zip Code. If you’d like for me to get you a number, fill out form, write down zip code and drop it by the booth.
  • Transcript

    • 1. Optimizing Zillow
      John Robinson
    • 2. Zestimates - Disclaimer
    • 3. Zestimate Accuracy
    • 4. 4
    • 5. Zestimate - Accuracy Chart
    • 6. Zestimates – Commenting
    • 7. Big Announcement!
    • 8. 8
      Personal Branding
      Profile Email
      Listing Email
    • 9. Standing Out On Zillow
    • 10. Standing Out – Bigger Contact Form
      Clicks to profile
      Phone number pulled from feed
      Emails sent to address in listing feed
    • 11. Standing Out – Buyer Agent List
      Listing agent: Always listed first if they’ve activated their account and provided a photo
      Premier Agents: Up to two Premier Agents listed
      Top Agents: Active agents with listings in the ZIP code who frequently contribute to discussions
    • 12. Standing Out – Buyer Agent List
    • 13. Standing Out – ZIP Code Targeted Ads
      • Zip Code Targeted
      • 14. 2 Per Page
      • 15. Customizable Message
      • 16. External Link
    • Standing Out – Featured Listings
    • 17. Standing Out – Enhanced Mobile Ads
      Connecting Zillow’s home buyers and sellers to an elite group of agents
    • 18. Standing Out On Zillow
      Pricing depends on # of page views/visitors in your zip code
      Also depends on average home value
    • 19. Denver Promo Code
      Las Vegas Promo Code
      Sign Up Today (25% OFF)
      Sign Up by Friday, October 15th
      Additional 5% Discount (20%)
      35% Discount When You Pay in Full Today
    • 20. More Info
      Win An iTouch!
      Drop Your Business Card off
      In person:
      Visit the Booth
      Video Training: