Convert More Leads Using Zillow
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Convert More Leads Using Zillow

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How to Leverage Zillow

How to Leverage Zillow

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  • Zestimate – Just a starting point, way to get conversation started. Something cool – Listing agent can now publically comment on the ZestimateOnly AVM that gives ourselves Report Card, or publish our accuracy. Use this when person says “but Zillow says…”
  • Just announced! Soon all listings on Zillow will populate Yahoo! Real Estate. Even more exciting is that you can now buy local advertising on both Zillow and Yahoo! In the past you couldn’t buy ads at a local level on the national site. Now you’ll be able to. Zillow and Yahoo are the 2nd and 3rd most trafficked real estate sites. Now advertising on Zillow reaches the largest real estate ad network. These two sites together have more reach than MOVE’s ad network!
  • But now let’s talk about what this means for you, and to like I’d like to use Gary as an example. Here is an agent who has embraced the Zillow system, and thus saw the amount of leads he got go up exponentially. There is so much you can do on Zillow for free, but if you REALLY want to stand out and get a ton more leads, it pays to participate in our Zillow Premier Agent program, which you can target down to the ZIP code level. Gary first started by creating a profile, which is free to do. Fill it out completely, get social media info in there, links in About me section. Very important – make sure emails match.
  • How to get a hold of us. Sure you are wondering how much this costs? Depends on Zip Code. If you’d like for me to get you a number, fill out form, write down zip code and drop it by the booth.

Transcript

  • 1. Optimizing Zillow
    John Robinson
    @robinsonjohn
    Email: johnr@zillow.com
  • 2. Zestimates - Disclaimer
  • 3. Zestimate Accuracy
  • 4. 4
    Zestimates
  • 5. Zestimate - Accuracy Chart
  • 6. Zestimates – Commenting
  • 7. Big Announcement!
  • 8. 8
    Personal Branding
    Profile Email
    =
    Listing Email
  • 9. Standing Out On Zillow
  • 10. Standing Out – Bigger Contact Form
    Clicks to profile
    Phone number pulled from feed
    Emails sent to address in listing feed
  • 11. Standing Out – Buyer Agent List
    Listing agent: Always listed first if they’ve activated their account and provided a photo
    Premier Agents: Up to two Premier Agents listed
    Top Agents: Active agents with listings in the ZIP code who frequently contribute to discussions
  • 12. Standing Out – Buyer Agent List
  • 13. Standing Out – ZIP Code Targeted Ads
    • Zip Code Targeted
    • 14. 2 Per Page
    • 15. Customizable Message
    • 16. External Link
  • Standing Out – Featured Listings
  • 17. Standing Out – Enhanced Mobile Ads
    Connecting Zillow’s home buyers and sellers to an elite group of agents
  • 18. Standing Out On Zillow
    Pricing depends on # of page views/visitors in your zip code
    Also depends on average home value
  • 19. Denver Promo Code
    Las Vegas Promo Code
    LASNAH20
    Sign Up Today (25% OFF)
    Sign Up by Friday, October 15th
    Additional 5% Discount (20%)
    35% Discount When You Pay in Full Today
  • 20. More Info
    Win An iTouch!
    Drop Your Business Card off
    In person:
    Visit the Booth
    Video Training:
    www.ZillowVideos.com
    Twitter:
    @Zillow
    Phone:
    866-324-4005
    Email:
    sales@zillow.com