Lisbon  Strategy 2
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Lisbon Strategy 2

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Notes for a talk at Lisbon Strategy coordinators' eeting in Brussels, Sept.18, 2007

Notes for a talk at Lisbon Strategy coordinators' eeting in Brussels, Sept.18, 2007

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Lisbon  Strategy 2 Lisbon Strategy 2 Presentation Transcript

  • Vision for Lisbon 2.1 dr. Žiga Turk, minister Government Office for Growth SLOVENIA
  • Lisbon 2.1 … think versions of software …
    • Lisbon 1.0
      • most competitive economy in the world
    • Lisbon 2.0
      • growth and jobs
    • if it's not broken don't fix it …
    • Lisbon 2.1
      • most creative economy in the world
  • 5A Challenges
      • Ageing
        • theme #3 … social policies
      • Atmosphere
        • theme #4 … energy and climate
      • Asia
        • manufacturing and R&D moving to China and India
      • Automation
        • increased use of computers and robots
      • Abundance
        • Europeans are buying what they do not need
    • Lisbon is about addressing these challenges
    • innovation is the base
    • it strives in open markets, competitive, entrepreneur-friendly environment, including labor market
    • socially and environmentally friendly way
    • the point of the talk is that just innovation is not enough
  • Price of function and price of meaning 0.20 EUR/kg 4 EUR/kg price of funcion price of meaning image trade mark design environmentaly friendly "home made" who can think of it who is willing to pay for it trusted generic salt extra salt "healthy" “ fair” who can sell it marketing
  • Innovation is not a (whole) solution for:
    • Abundance … previous slide
    • Asia
      • EU graduates 120.000 enineers, China 600.000, India 350.000.
      • ½ of software developed in India
      • ½ of Fortune 500 outsource software work to India
      • new R&D centers of Microsoft, Cisco, Google, IBM … are in Asia, not Europe
    • Automation
      • automation is result of innovation
      • mass production is result of automation
      • leads to commoditization of products
      • bidding for the lowest prices
      • can Europe beat the price?
    • Atmosphere, environment, energy
      • change of values - green petrol, green electricity, habits
      • new business opportunities
  • Dan Pink: A whole new mind
    • “ The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers . These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.”
  • A short history of progress
    • Agriculture Age
      • farmers
    • Industrial Age
      • factory workers
    • Information Age
      • knowledge workers
    • Conceptual Age
      • creators, meaning makers and empathizers … direction for Europe
  • Conceptual age suites Europe in globalization
    • it is ultimately about values
    • well designed, fair, environmentally friendly, nice, trustworthy …
    • Europe's role in the world is to
      • shape values … practicing empathy in dealing with conflict, addressing climate change, generation agreement, social sensitivity … valuing design, brand, intellectual property
      • export values
      • creating products fitting this picture
      • exporting products
    • Creativity is the key!
  • Europe has always been creative
    • Europe is not a continent of Frederick Winslow Taylor, Henry Ford, Thomas Edison or …
    • it is the continent of Da Vinci, Goethe, Bach, The Beatles, Alfred Nobel, Louis Pasteur, Nikola Tesla … they saw beyond logic, rationality, left brain …
  • Creativity as the horizontal issue in the four themes
    • innovation and creativity
      • not only engineers but designers, artists
    • competitiveness
      • how to make talents enterpreneurial
    • people
      • how to educate, attract and retain talent, how to make talent entrepreneurial
    • environment
      • make it into a value, make it into a business opportunity
  • Lisbon Strategy 2.1
    • strategy where Europe shapes, leads globalization, not only responds to it
    • strategy for leadership in ideas, ethics, values, concepts, meanings
    • strategy to make Europe the most creative place in the world
  • References
      • Dan Pink, A Whole New Mind
      • Richard Florida: The Raise of the Creative Class
      • Jeremy Rifkin: The European Dream