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Douglas J Marketing Strategy
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Douglas J Marketing Strategy


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  • Douglas J has many aspects of their business. They need to integrate all of these together and promote the company as a whole. Right now Douglas J has a mixed message because each of their salons has their own messages, but after this campaign they will all be one and promote the Douglas J companies.
  • The goal for Douglas J is to double their sales. This means we need to create more sales from current customers and bring in new customers. Social Marketing will help Douglas J bring in new customers and retain their current ones.
  • Since all other components are free, we want to make sure we utilize these the most and use them to their fullest potential.
  • Douglas J needs to accomplish all of these in order to increase their sales.
  • It is important that Douglas J uses keywords throughout their web page to help increase SEO. Creating a blog will also help increase SEO by providing relevant topics.
  • Use all social media tools to help drive new traffic.
  • Transcript

    • 1. Marketing Strategy
    • 2. Douglas J
      • Douglas J has many components
        • Salon
        • Salon & Day Spa
        • Institutes
      • Need to integrate
      • Target Audience: Women 18+
    • 3. Goals
      • Currently
        • $2.5 Million in Sales
        • Average 11,000 customers
      • Want to double sales
        • $5 Million in Sales
        • More Customers
        • More conversions
    • 4. Budget
      • Seasonal Peak
        • Holidays
      • SEM
        • $10 dollars a day
        • CPP $2 max
      • All other components are free
    • 5. The Plan
      • Integrate
        • SEM
        • SEO
        • Social Media
      • Increase Internet presence
      • Create more conversions
    • 6. Search Engine Marketing
      • Buying keywords/phrases
        • Salon Services, CPP only $1.90
      • Buying Banners
        • Target out clients to see their pages
    • 7. Search Engine Optimization
      • Need to be #1 on Google
      • Local Searches
      • Integrate SEO into our web page
      • Create blog for Douglas J
        • Daily features
    • 8. Social Media
      • Twitter
        • Daily deals
      • Foursqaure
        • Check-in specials
      • YouTube
      • Facebook
    • 9. Evaluating Success
      • Conversion Rates
      • Online Monitoring
      • Online Bookings
      • And did our sales increase?
    • 10. Working Together
      • Book services online
      • Help lead customers to the landing page
      • Create more traffic, more sales