Adobe Max 2009 -  Learnings
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Adobe Max 2009 - Learnings



ADOBE products and technologies explained in detail.

ADOBE products and technologies explained in detail.



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  • Best image editing tool with 3d support
  • Flash Platform is: - Building enterprise applications - Building applications on SaaS platform - Rich media/content delivery systems Websites/ Web applications
  • AVATAR and Adobe at MAX 2009 ===================================================== Adobe Opens iPhone to Flash Developers ==================================================== Adobe Max 2009 FedEx Business Case ==================================================== John Mayer _ Augmented Reality Video Offers Fans an Immersive Experience ====================================================
  • For any queries, mail me at

Adobe Max 2009 -  Learnings Adobe Max 2009 - Learnings Presentation Transcript

  • ADOBE MAX 2009 Learnings
  • Adobe’s Stable
  • Famous Products
    • Photoshop
    • Dreamweaver
    • Premier Pro
    • In-design
    • Acrobat
    • Adobe Air
    • Flex
    • Flash
    • Flex Flash Builder
    • Flash Catalyst
    • Flash Device Central
  • Technologies
    • Flash platform
    • Live Cycle
    • Adobe Wave
    • Augmented Reality
    • Open Source Media Framework
    • Open Screen Project
  • Famous Products
  • Industry standard for digital image editing and creation, and leader of the Photoshop digital imaging line with support 3D
  • Web development tool to develop, and maintain standards-based websites and applications
  • Powerful, frame-accurate, real-time digital video and audio editing software.
    • Flash Interactivity and Export
    • Cross Referencing
    • Animated Page Transitions
    • Add Movies like avi /mpeg
  • Flex documents (.MXML) are text files authored in Adobe Flex Builder (based on Eclipse). Flex sdk is free. The adobe flash builder is an ide for flex and is not free. The builder uses the sdk underneath * Flash Builder was earlier flex Builder (Gumbo)
  •  Allows to test Adobe Mobile content on various mobile interfaces  Saves valuable (testing) time  Improves mobile workflow process Flash Device Central
  • … and bundled them in a suite
  • Adobe Technologies
  • The is a set of products and services leveraging the Adobe Flash Player that target the web, desktop, mobile and other devices. Flash Platform
  • { the complete picture }
  • is an enterprise suite that helps organizations improve productivity through intuitive applications and efficient process management. The suite provides document services and help define workflows. Adobe LiveCycle
    • LiveCycle Designer
    • LiveCycle Forms
    • LiveCycle Form Manager
    • LiveCycle Barcoded Forms
    • LiveCycle Document Security
    • LiveCycle Reader Extensions
    • LiveCycle Workflow
    Main Modules Other
    • LiveCycle Policy Server
    • LiveCycle PDF Generator
    • LiveCycle Assembler
    • LiveCycle Print
  • When a friend posts a status update or there’s new content on your favorite site, be the first to know.  Adobe® Wave™ software gets the information you care about right to your desktop. 
  • Click to view the intro video in a browser
    • Augmented reality (AR) combines the physical world and an interactive, three-dimensional virtual world. By digitally processing live video footage with computer-generated graphics, augmented reality produces an interactive, three-dimensional hologram that enhances the Web video viewing experience.
    • AR is not just a tool, but a full-fledged language.
    • AR was introduced as the opposite of virtual reality; instead of creating of synthesized & purely information environment, the goal of 3 AR is to augment the real world with virtual information.
    • AR transforms the focus of interaction. It enhances what we see and experience.
    Augmented Reality
  • Augmented Reality Video Offers John Mayer Fans an Immersive Experience Please wait for the video to Load or Click here to view the video on youtube
  • Why is everyone making there own media players ?
    • Open Source Media Framework (OSMF) is an open software framework for building robust, feature-rich video players and applications based on the Adobe® Flash® Platform.
    • OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences. The open aspect of the framework enables collaborative development for web video monetization, with lower costs and faster turnaround.
    • OSMF reduces the complexity of player development, allowing the developer more time to focus on the overall user experience.
    • OSMF’s flexible architecture allows the developer to easily customize their player for the browser or the desktop, incorporating plugins for advertising, reporting, and content delivery along with standard player features such as playback controls, video navigation, buffering, and Dynamic Streaming.
    • The OSMF can be integrated into your own custom applications using the simple API, or you can deploy the ready-to-run dynamic SWF player without compiling or writing custom scripts.
    • The media framework is designed to reduce costs associated with developing players in-house. With a best-in-class code base built on open standards and supported development best practices by leading players, OSMF can help accelerate player time to market. For more information visit:
  • Let the party begin That was all about ADOBE's stable NOW…
  • The Event
  • ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. ADOBE MAX 2009
  • This year’s not available yet
  • October 4–7, 2009 Los Angeles Convention Center Venue
  • Band playing outside
  • Chewbacca of Starwars
  • Response
  • The entrance
  • Community bonding
  • Games people play
  • Catching a glimpse of future
  • Touch screen experience
  • Virtual reality
  • Creative outburst
  • WOW…. the best thing
  • It’s Awesomeeeee!!! 
  • Verdict
  • Desktop to enterprise... the big push
  • Yes!!!! Flash now works in iPhone
  • Adobe Opens iPhone to Flash Developers Please wait for the video to Load or Click here to view the video on youtube
  • Enhanced Flash player
  • Looks impressive….
  • Need of the hour
  • The bundle
  • Looks promising
  • ... the big push
  • Flash Analytics is possible now
  • Neat….
  • Flash on mobiles
  • Touch screen is cool
  • ADOBE in real life
  • How MLB uses flash
  • The architecture
  • The FedEx Story
  • Impressive…..
  • Adobe Max 2009 FedEx Business Case Study Please wait for the video to Load or Click here to view the video on youtube
  • $300 M, James Cameron movie used ADOBE Products
  • Almost the entire product suite was used …
  • AVATAR and ADOBE at MAX 2009 Please wait for the video to Load or Click here to view the video on youtube
  • Bringing cutting edge technology in music videos
  • ADOBE MAX 2009 Session Videos
  • Adobe Family Acrobat-Pro Acrobat Reader Media Player After Effects Air Audition AuthorWare Bridge Captivate Cold Fusion Contribute Director DreamWeaver Encore Extension Manager Fireworks Flash Flash Player Flex Flex Builder FrameMaker Freehand GoLive Illustrator InCopy InDesign Job-Ready LightRoom LiveCycle PageMaker Photoshop Photoshop Elements Premier RoboHelp SoundBooth Flash Catalyst
  • Acknowledgment Adobe Product Slides -- -- [ ADOBE MAX 2009 ] Images -- [ ADOBE MAX 2009 ] --
  • The Beginning