Adobe Max 2009 - Learnings

ADOBE MAX 2009 Learnings

Adobe’s Stable

Famous Products

Photoshop

Dreamweaver

Premier Pro

In-design

Acrobat

Adobe Air

Flex

Flash

Flex Flash Builder

Flash Catalyst

Flash Device Central

Technologies

Flash platform

Live Cycle

Adobe Wave

Augmented Reality

Open Source Media Framework

Open Screen Project

Famous Products

Industry standard for digital image editing and creation, and leader of the Photoshop digital imaging line with support 3D

Web development tool to develop, and maintain standards-based websites and applications

Powerful, frame-accurate, real-time digital video and audio editing software.

Flash Interactivity and Export

Cross Referencing

Animated Page Transitions

Add Movies like avi /mpeg

Flex documents (.MXML) are text files authored in Adobe Flex Builder (based on Eclipse). Flex sdk is free. The adobe flash builder is an ide for flex and is not free. The builder uses the sdk underneath * Flash Builder was earlier flex Builder (Gumbo)

 Allows to test Adobe Mobile content on various mobile interfaces  Saves valuable (testing) time  Improves mobile workflow process Flash Device Central

… and bundled them in a suite

Adobe Technologies

The is a set of products and services leveraging the Adobe Flash Player that target the web, desktop, mobile and other devices. Flash Platform

{ the complete picture }

is an enterprise suite that helps organizations improve productivity through intuitive applications and efficient process management. The suite provides document services and help define workflows. Adobe LiveCycle

LiveCycle Designer

LiveCycle Forms

LiveCycle Form Manager

LiveCycle Barcoded Forms

LiveCycle Document Security

LiveCycle Reader Extensions

LiveCycle Workflow

Main Modules Other

LiveCycle Policy Server

LiveCycle PDF Generator

LiveCycle Assembler

LiveCycle Print

When a friend posts a status update or there’s new content on your favorite site, be the first to know. Adobe® Wave™ software gets the information you care about right to your desktop.

Click to view the intro video in a browser

Augmented reality (AR) combines the physical world and an interactive, three-dimensional virtual world. By digitally processing live video footage with computer-generated graphics, augmented reality produces an interactive, three-dimensional hologram that enhances the Web video viewing experience.

AR is not just a tool, but a full-fledged language.

AR was introduced as the opposite of virtual reality; instead of creating of synthesized & purely information environment, the goal of 3 AR is to augment the real world with virtual information.

AR transforms the focus of interaction. It enhances what we see and experience.

Augmented Reality

Augmented Reality Video Offers John Mayer Fans an Immersive Experience Please wait for the video to Load or Click here to view the video on youtube

Why is everyone making there own media players ?

Open Source Media Framework (OSMF) is an open software framework for building robust, feature-rich video players and applications based on the Adobe® Flash® Platform.

OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences. The open aspect of the framework enables collaborative development for web video monetization, with lower costs and faster turnaround.

OSMF reduces the complexity of player development, allowing the developer more time to focus on the overall user experience.

OSMF’s flexible architecture allows the developer to easily customize their player for the browser or the desktop, incorporating plugins for advertising, reporting, and content delivery along with standard player features such as playback controls, video navigation, buffering, and Dynamic Streaming.

The OSMF can be integrated into your own custom applications using the simple API, or you can deploy the ready-to-run dynamic SWF player without compiling or writing custom scripts.

The media framework is designed to reduce costs associated with developing players in-house. With a best-in-class code base built on open standards and supported development best practices by leading players, OSMF can help accelerate player time to market.

http://opensource.adobe.com/wiki/display/osmf http://www.opensourcemediaframework.com/ For more information visit:

Let the party begin That was all about ADOBE's stable NOW…

The Event

This year’s not available yet

October 4–7, 2009 Los Angeles Convention Center Venue

Band playing outside

Chewbacca of Starwars

Response

The entrance

Community bonding

Games people play

Catching a glimpse of future

Touch screen experience

Virtual reality

Creative outburst

WOW…. the best thing

It’s Awesomeeeee!!! 

Verdict

Desktop to enterprise... the big push

Yes!!!! Flash now works in iPhone

Adobe Opens iPhone to Flash Developers Please wait for the video to Load or Click here to view the video on youtube

Enhanced Flash player

Looks impressive….

Need of the hour

The bundle

Looks promising

... the big push

Flash Analytics is possible now

Neat….

Flash on mobiles

Touch screen is cool

ADOBE in real life

How MLB uses flash

The architecture

The FedEx Story

Impressive…..

Adobe Max 2009 FedEx Business Case Study Please wait for the video to Load or Click here to view the video on youtube

$300 M, James Cameron movie used ADOBE Products

Almost the entire product suite was used …

AVATAR and ADOBE at MAX 2009 Please wait for the video to Load or Click here to view the video on youtube

Bringing cutting edge technology in music videos

ADOBE MAX 2009 Session Videos

Adobe Family Acrobat-Pro Acrobat Reader Media Player After Effects Air Audition AuthorWare Bridge Captivate Cold Fusion Contribute Director DreamWeaver Encore Extension Manager Fireworks Flash Flash Player Flex Flex Builder FrameMaker Freehand GoLive Illustrator InCopy InDesign Job-Ready LightRoom LiveCycle PageMaker Photoshop Photoshop Elements Premier RoboHelp SoundBooth Flash Catalyst

Acknowledgment Adobe Product Slides -- www.slideshare.com -- http://2009.max.adobe.com [ ADOBE MAX 2009 ] Images -- http://2009.max.adobe.com [ ADOBE MAX 2009 ] -- www.flickr.com

The Beginning