Nokia Exclucive Retail Ner


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  • Nokia Exclucive Retail Ner

    1. 1. NOKIA Exclusive Retail
    2. 2. Introduction <ul><li>NOKIA Exclusive Branded Retail Outlet chain Manage by Excel Telecom Pvt. Ltd. . </li></ul><ul><li>Party Involve : NOKIA EA Ltd. , Excel Telecom Pvt. Ltd/X TEL, Local Land/space Owner . </li></ul><ul><li>One Retail chain Brand name evolve . </li></ul><ul><li>One stop solution . </li></ul>
    3. 3. Objective <ul><li>To increase 35% NOKIA handset sales in ETCL territory with in 6 month.. </li></ul><ul><li>To create loyal customer (retail point) for NOKIA. </li></ul><ul><li>To make available Original NOKIA handset and accessories at nearest place of customer . </li></ul><ul><li>To increase the visibility of NOKIA . </li></ul><ul><li>To offer the consumer touch &feel experience before purchase. </li></ul><ul><li>To increase ASP for NOKIA. </li></ul>
    4. 4. Concept in Brief <ul><li>We will establish some NOKIA branded outlet in prime location within our region. Those will exclusive for NOKIA . This out let can sell connections and accessories as well . </li></ul>
    5. 5. Location <ul><li>We will target all GRA and GRB Outlet </li></ul><ul><li>& </li></ul><ul><li>The prime location of Divisional town, District town and Thana with in ETCL Territory </li></ul>
    6. 6. Marketing MIX ( 4ps) <ul><li>PRODUCT : Authorized NOKIA Handset and Accessories . Connections of all network operators. </li></ul><ul><li>Price : At MRP </li></ul><ul><li>Place : Existing GRA, GRB & any Prime Location. </li></ul><ul><li>Promotion : Customized Promotion exclusively for NER as well as all NOKIA promotion. And Advertisement for X Tel . </li></ul>
    7. 7. Financial Plan Advertisement Cost Distribution cost KPI ( 1% on top of Retail price) Full TPP Entertainment Bill ( 500tk. Per Month) Electricity Bill Sales Assistant Salary     BP Salary Space Rent ( If required) Operating Cost   Decoration Cost Signage& Branding STOCK ( Up to 5Lakh) Security Deposit ( 2Lakh) Tk. Furniture Furniture Space Own cost NOKIA ETCL Local Partner   Investment  
    8. 8. Financial Analysis ROI ( Owner's Point of View) Owner's Gross Profit: 41600/= Less- 6000/= Shop Rent Net Profit: 35600/= Investment: 400000/= ROI: 107% ( Approx.) Sales Per Day:20 Nos ASP: 4000/= Monthly total sales Value:2080000/= ETCL Profit Share: 41600/=
    9. 9. Local partner Selection Procedure Agreement Done Agreement Acknowledgement Selection Applicant Screening Communication Location identification SR TSO ASM Retail Team Start
    10. 10. Benefits <ul><li>Space Owner's </li></ul><ul><li>108% ROI. </li></ul><ul><li>Less investment . </li></ul><ul><li>Very low Operating Expenses. </li></ul><ul><li>No price undercut. </li></ul><ul><li>Brand name </li></ul><ul><li>More Sales </li></ul><ul><li>Full TPP </li></ul><ul><li>KPI </li></ul><ul><li>Advertisement Support </li></ul><ul><li>Less Risk </li></ul>
    11. 11. Benefits <ul><li>X TEL </li></ul><ul><li>More Sales </li></ul><ul><li>Increase ASP . </li></ul><ul><li>Loyal Local Partner. </li></ul><ul><li>Strong local presences </li></ul><ul><li>Profit </li></ul><ul><li>Less Risk </li></ul>
    12. 12. Benefits <ul><li>NOKIA </li></ul><ul><li>More Sales </li></ul><ul><li>Increase ASP . </li></ul><ul><li>Loyal Local Partner. </li></ul><ul><li>Strong local presences. </li></ul><ul><li>Space for Branding & Merchandising. </li></ul>
    13. 13. Be NOKIA Be Happy <ul><li>THANK YOU </li></ul><ul><li>Ziauddin Chowdhury </li></ul><ul><li>ETCL,CTG </li></ul>
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