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Business plan presentation

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  • Give eg, al mahara in dubai, red sea star in israel, most famousithaa in maldives
  • They might not have
  • Since they have been here, western food
  • It is sutable for wedding ceremony
  • Most of the young people like to go and have try right?Enjoy life, entertaining
  • Transcript

    • 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGNFOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)INTRODUCTION TO BUSINESS (BUSF 0103)JANUARY 2013ASSIGNMENT 1- BUSINESS PLAN (20%)LECTURERMR. CHANG JAU HOGROUP MEMBERYAP ZHI JUN ( 0310738 )TOH CHEE CHENG ( 0311122)YAP ZHONG LIN ( 0310557 )KRISTINE YONG ( 0311297 )
    • 2. BUSINESS BACKGROUNDOCEANA ADVENTURE REASONS:- give the opportunity foreveryone to enjoy the beautyof marine life- Create a special andinteresting environment forcustomers to have theirdinner- Create a relaxing place forcustomers to have fun, enjoytheir life- Take the chance to earn profit
    • 3. MARKETANALYSIS
    • 4. What is market analysis means?Marketing research that yields theinformation about the marketplace.
    • 5. Targeted peopleHigher level income peopleTouristsFamilyCouplesWedding & annual dinner
    • 6. Competitors• 7 most incredible underwater restaurant
    • 7. Competitors• Strength- Cheap meals- Good service- Polite waiter and waitress• Weaknesses- Don’t have a natural & fascinating atmosphere- Not provide for marriage & annual dinner
    • 8. Market SegmentationTourists- Would like to have a try
    • 9. Family- Help children to develop the love of nature- Improve the relationship between one another- More communication
    • 10. Couples- Improve their relationships- Privacy for couple- Romantic atmosphere
    • 11. Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable
    • 12. Target market segment strategy- We target people between age 25-55- Those who willing to spend on food- Live nearby, passerby, tourists
    • 13. MARKETINGSTRATEGIES
    • 14. SERVICE’S BENEFITS
    • 15. SALES STRATEGIESHow we sell our product?
    • 16. SALES STRATEGIESHow the customers obtain product from us?
    • 17. PRICINGSteaks RM 40 – RM 70Seafood RM 20 – RM 70Desserts RM 10 – RM 20Drinks RM 5 – RM 30
    • 18. ADVERTISING1. Poster2. Television3. Internet4. Radio
    • 19. PROMOTIONAL ACTIVITIES
    • 20. MANAGEMENTSTRATEGIES
    • 21. • To be aninternationalrestaurant.Goal• To be aninternationalrestaurant.Strategies • Come out withpowerfuladvertisement• Promoterestaurant bypopular artist.Tactics
    • 22. Partnership Legal StrcutureOceana Adventure is a partnershipbussiness.Toh Chee Cheng Kristine YongYap Zhong Lin Yap Zhi Jun
    • 23. Reasons for establishing apartnership business• Have 4 partners.• Easier to get capital.• Easier to form, manage and run.• Partners share responsibility.
    • 24. Role of Each Member• Toh Chee Cheng – Restaurant Manager• Kristine Yong – Human Resource Manager• Yap Zhi Jun – Marketing Manager• Yap Zhong Lin – Financial Manager
    • 25. Oceana AdventureRestaurantManagerHuman ResourceManagerMarketingManagerFinancialManager
    • 26. Job Description forEach of The Position
    • 27. Restaurant Manager•Solve Problems.•Motivate employees.• Review and monitor expenses.•Ensure high quality services.
    • 28. Human Resource Manager• Conduct training program.• Resolve conflicts between workers.• Assist in hiring workers.
    • 29. Marketing Manager• Conduct market research.• Analyzing customer research.• Develop marketing plan.• Report the market activity.
    • 30. Financial Manager• Prepare budgets.• Take part in making decision regardingfinancial.• Financial planning – cash flow.
    • 31. Role of Mid – level EmployeesPositions Job scopesChefs Cook.Cashiers Calculate total payment andanswer customer’s question.Stuff Manager Assist restaurant manager inmanaging the restaurant.
    • 32. Role of Low – level EmployeesPositions Job scopesBusboys Clean up the restaurantDishwashers Wash the dishes.
    • 33. FINANCIALPLAN
    • 34. CostsInstallation RM 3,000,000Professional Chef RM 35,000Kitchen Tools RM 15,000Dining Tables & Chairs RM 23,000Seafood RM 22,500Safety RM 26,000Decorations RM 25,000Insurance RM 30,000Total RM 3,176,500*Individual Budget: RM 3,176,500 / 4 = RM 794,125BUDGET
    • 35. ExpensesEmployee salaries RM 116,000Credit card charges RM 6,000Marketing fees RM 600,000Management fees RM 590,000Advertising RM 70,000Taxes RM 10,000Paper and Cleaning RM 3,000Bill payments RM 2,500Total RM 797,500SalesTax received RM 2,500Cost of goods sold RM 8,000,000Total RM 8,002,500*Estimated Profits: RM 8,002,500 – RM 797,500 = RM 7,205,000*Individual Profits: RM 7,205,000 / 4 = RM 1,802,150Estimated Annual Profit:
    • 36. 0123456Year 1 Year 2 Year 3 Year 4LossProfitsGRAPH OF LOSS AND PROFITS IN 4 YEARS
    • 37. • http://www.network-marketing-business-school.com/images/Moneyfalling.jpg• http://2.bp.blogspot.com/-Q2sC4SwLiE4/USWNL1kifvI/AAAAAAAAAus/ttVZDwxi0vw/s1600/Tourist-camera-map.jpg• http://www.premierlife.ca/wp-content/uploads/2012/11/couple2.jpg• http://planningelegance.com/wp-content/uploads/2009/03/beach-weddings.jpg• http://www.hkesa.com.hk/image/Photos/L_Annual-Dinner_1.jpg• http://www.laidtrades.com/wp-content/uploads/2010/04/Ithaa-Restaurant.jpg• http://entertainmentdesigner.com/news/restaurant-design-news/7-most-incredible-underwater-restaurants-and-hotels/• http://yourfoodreview.com/wp-content/uploads//2012/10/669b4ef93a05dc4b4124d6a849d65eff.jpg• http://www.southpointefamilyresourcecenter.com/images/family-on-stomachs-smile.jpg• http://pmofva.com/yahoo_site_admin/assets/images/relationship_improve.1115625_std.jpg• http://i283.photobucket.com/albums/kk289/parkchick40/SeaWorld%20San%20Antonio/sea-lion-interaction-program.jpg• http://ak8.picdn.net/shutterstock/videos/1047208/preview/stock-footage-young-couple-dining-exclusively-in-a-romantic-atmosphere-on-a-tropical-island.jpg• http://www.brides.com/images/2011_bridescom/Index_Pages/dynamic-pages/Wedding-Style/beach-wedding/beach-wedding-ideas-1-390.jpgREFERENCES