SCHOOL OF ARCHITECTURE, BUILDING & DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)        INTRODUCTION TO BUSINE...
BUSINESS BACKGROUNDOCEANA ADVENTURE      REASONS:                      - give the opportunity for                        e...
MARKETANALYSIS
What is market analysis means?   Marketing research that yields the  information about the marketplace.
Targeted peopleHigher level income peopleTouristsFamilyCouplesWedding & annual dinner
Competitors• 7 most incredible underwater restaurant
Competitors•   Strength-   Cheap meals-   Good service-   Polite waiter and waitress•   Weaknesses-   Don’t have a natural...
Market SegmentationTourists- Would like to have a try
Family- Help children to develop the love of nature- Improve the relationship between one another- More communication
Couples- Improve their relationships- Privacy for couple- Romantic atmosphere
Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable
Target market segment strategy- We target people between age 25-55- Those who willing to spend on food- Live nearby, passe...
MARKETINGSTRATEGIES
SERVICE’S BENEFITS
SALES STRATEGIES How we sell our product?
SALES STRATEGIESHow the customers obtain product from us?
PRICINGSteaks RM 40 – RM 70Seafood RM 20 – RM 70Desserts RM 10 – RM 20Drinks RM 5 – RM 30
ADVERTISING1. Poster2. Television3. Internet4. Radio
PROMOTIONAL ACTIVITIES
MANAGEMENT STRATEGIES
Strategies       • Come out with• To be an                            powerful  international   • To be an          advert...
Partnership Legal Strcuture   Oceana Adventure is a partnership              bussiness.Toh Chee Cheng            Kristine ...
Reasons for establishing a  partnership business        • Have 4 partners.      • Easier to get capital.• Easier to form, ...
Role of Each Member•   Toh Chee Cheng – Restaurant Manager•   Kristine Yong – Human Resource Manager•   Yap Zhi Jun – Mark...
Oceana AdventureRestaurant   Human Resource     Marketing   Financial Manager        Manager         Manager     Manager
Job Description forEach of The Position
Restaurant Manager                •Solve Problems.           •Motivate employees. • Review and monitor expenses.    •Ensur...
Human Resource Manager    • Conduct training program.• Resolve conflicts between workers.     • Assist in hiring workers.
Marketing Manager•   Conduct market research.•   Analyzing customer research.•   Develop marketing plan.•   Report the mar...
Financial Manager          • Prepare budgets.• Take part in making decision regarding                 financial.    • Fina...
Role of Mid – level Employees  Positions                   Job scopes      Chefs           Cook.      Cashiers        Calc...
Role of Low – level Employees   Positions                Job scopes      Busboys       Clean up the restaurant      Dishwa...
FINANCIAL   PLAN
BUDGET                               CostsInstallation                   RM 3,000,000Professional Chef              RM 35,...
Estimated Annual Profit:ExpensesEmployee salaries            RM 116,000Credit card charges          RM 6,000Marketing fees...
GRAPH OF LOSS AND PROFITS IN 4 YEARS   6   5   4                                                Loss   3                  ...
REFERENCES•   http://www.network-marketing-business-school.com/images/Moneyfalling.jpg•   http://2.bp.blogspot.com/-    Q2...
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Business plan presentation

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Taylor's University FNBE Sem 2 Business Project 1

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  • Give eg, al mahara in dubai, red sea star in israel, most famousithaa in maldives
  • They might not have
  • Since they have been here, western food
  • It is sutable for wedding ceremony
  • Most of the young people like to go and have try right?Enjoy life, entertaining
  • Business plan presentation

    1. 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE) INTRODUCTION TO BUSINESS (BUSF 0103) JANUARY 2013 ASSIGNMENT 1- BUSINESS PLAN (20%) LECTURER MR. CHANG JAU HO GROUP MEMBER YAP ZHI JUN ( 0310738 ) TOH CHEE CHENG ( 0311122) YAP ZHONG LIN ( 0310557 ) KRISTINE YONG ( 0311297 )
    2. 2. BUSINESS BACKGROUNDOCEANA ADVENTURE REASONS: - give the opportunity for everyone to enjoy the beauty of marine life - Create a special and interesting environment for customers to have their dinner - Create a relaxing place for customers to have fun, enjoy their life - Take the chance to earn profit
    3. 3. MARKETANALYSIS
    4. 4. What is market analysis means? Marketing research that yields the information about the marketplace.
    5. 5. Targeted peopleHigher level income peopleTouristsFamilyCouplesWedding & annual dinner
    6. 6. Competitors• 7 most incredible underwater restaurant
    7. 7. Competitors• Strength- Cheap meals- Good service- Polite waiter and waitress• Weaknesses- Don’t have a natural & fascinating atmosphere- Not provide for marriage & annual dinner
    8. 8. Market SegmentationTourists- Would like to have a try
    9. 9. Family- Help children to develop the love of nature- Improve the relationship between one another- More communication
    10. 10. Couples- Improve their relationships- Privacy for couple- Romantic atmosphere
    11. 11. Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable
    12. 12. Target market segment strategy- We target people between age 25-55- Those who willing to spend on food- Live nearby, passerby, tourists
    13. 13. MARKETINGSTRATEGIES
    14. 14. SERVICE’S BENEFITS
    15. 15. SALES STRATEGIES How we sell our product?
    16. 16. SALES STRATEGIESHow the customers obtain product from us?
    17. 17. PRICINGSteaks RM 40 – RM 70Seafood RM 20 – RM 70Desserts RM 10 – RM 20Drinks RM 5 – RM 30
    18. 18. ADVERTISING1. Poster2. Television3. Internet4. Radio
    19. 19. PROMOTIONAL ACTIVITIES
    20. 20. MANAGEMENT STRATEGIES
    21. 21. Strategies • Come out with• To be an powerful international • To be an advertisement restaurant. international • Promote restaurant. restaurant by popular artist. Goal Tactics
    22. 22. Partnership Legal Strcuture Oceana Adventure is a partnership bussiness.Toh Chee Cheng Kristine Yong Yap Zhong Lin Yap Zhi Jun
    23. 23. Reasons for establishing a partnership business • Have 4 partners. • Easier to get capital.• Easier to form, manage and run. • Partners share responsibility.
    24. 24. Role of Each Member• Toh Chee Cheng – Restaurant Manager• Kristine Yong – Human Resource Manager• Yap Zhi Jun – Marketing Manager• Yap Zhong Lin – Financial Manager
    25. 25. Oceana AdventureRestaurant Human Resource Marketing Financial Manager Manager Manager Manager
    26. 26. Job Description forEach of The Position
    27. 27. Restaurant Manager •Solve Problems. •Motivate employees. • Review and monitor expenses. •Ensure high quality services.
    28. 28. Human Resource Manager • Conduct training program.• Resolve conflicts between workers. • Assist in hiring workers.
    29. 29. Marketing Manager• Conduct market research.• Analyzing customer research.• Develop marketing plan.• Report the market activity.
    30. 30. Financial Manager • Prepare budgets.• Take part in making decision regarding financial. • Financial planning – cash flow.
    31. 31. Role of Mid – level Employees Positions Job scopes Chefs Cook. Cashiers Calculate total payment and answer customer’s question. Stuff Manager Assist restaurant manager in managing the restaurant.
    32. 32. Role of Low – level Employees Positions Job scopes Busboys Clean up the restaurant Dishwashers Wash the dishes.
    33. 33. FINANCIAL PLAN
    34. 34. BUDGET CostsInstallation RM 3,000,000Professional Chef RM 35,000Kitchen Tools RM 15,000Dining Tables & Chairs RM 23,000Seafood RM 22,500Safety RM 26,000Decorations RM 25,000Insurance RM 30,000Total RM 3,176,500 *Individual Budget: RM 3,176,500 / 4 = RM 794,125
    35. 35. Estimated Annual Profit:ExpensesEmployee salaries RM 116,000Credit card charges RM 6,000Marketing fees RM 600,000Management fees RM 590,000Advertising RM 70,000Taxes RM 10,000Paper and Cleaning RM 3,000Bill payments RM 2,500Total RM 797,500SalesTax received RM 2,500Cost of goods sold RM 8,000,000Total RM 8,002,500*Estimated Profits: RM 8,002,500 – RM 797,500 = RM 7,205,000*Individual Profits: RM 7,205,000 / 4 = RM 1,802,150
    36. 36. GRAPH OF LOSS AND PROFITS IN 4 YEARS 6 5 4 Loss 3 Profits 2 1 0 Year 1 Year 2 Year 3 Year 4
    37. 37. REFERENCES• http://www.network-marketing-business-school.com/images/Moneyfalling.jpg• http://2.bp.blogspot.com/- Q2sC4SwLiE4/USWNL1kifvI/AAAAAAAAAus/ttVZDwxi0vw/s1600/Tourist-camera-map.jpg• http://www.premierlife.ca/wp-content/uploads/2012/11/couple2.jpg• http://planningelegance.com/wp-content/uploads/2009/03/beach-weddings.jpg• http://www.hkesa.com.hk/image/Photos/L_Annual-Dinner_1.jpg• http://www.laidtrades.com/wp-content/uploads/2010/04/Ithaa-Restaurant.jpg• http://entertainmentdesigner.com/news/restaurant-design-news/7-most-incredible- underwater-restaurants-and-hotels/• http://yourfoodreview.com/wp- content/uploads//2012/10/669b4ef93a05dc4b4124d6a849d65eff.jpg• http://www.southpointefamilyresourcecenter.com/images/family-on-stomachs-smile.jpg• http://pmofva.com/yahoo_site_admin/assets/images/relationship_improve.1115625_std.jpg• http://i283.photobucket.com/albums/kk289/parkchick40/SeaWorld%20San%20Antonio/sea- lion-interaction-program.jpg• http://ak8.picdn.net/shutterstock/videos/1047208/preview/stock-footage-young-couple-dining- exclusively-in-a-romantic-atmosphere-on-a-tropical-island.jpg• http://www.brides.com/images/2011_bridescom/Index_Pages/dynamic-pages/Wedding- Style/beach-wedding/beach-wedding-ideas-1-390.jpg
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