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Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
Business plan presentation
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Business plan presentation

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Taylor's University FNBE Sem 2 Business Project 1

Taylor's University FNBE Sem 2 Business Project 1

Published in: Business, Career
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  • Give eg, al mahara in dubai, red sea star in israel, most famousithaa in maldives
  • They might not have
  • Since they have been here, western food
  • It is sutable for wedding ceremony
  • Most of the young people like to go and have try right?Enjoy life, entertaining
  • Transcript

    • 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE) INTRODUCTION TO BUSINESS (BUSF 0103) JANUARY 2013 ASSIGNMENT 1- BUSINESS PLAN (20%) LECTURER MR. CHANG JAU HO GROUP MEMBER YAP ZHI JUN ( 0310738 ) TOH CHEE CHENG ( 0311122) YAP ZHONG LIN ( 0310557 ) KRISTINE YONG ( 0311297 )
    • 2. BUSINESS BACKGROUNDOCEANA ADVENTURE REASONS: - give the opportunity for everyone to enjoy the beauty of marine life - Create a special and interesting environment for customers to have their dinner - Create a relaxing place for customers to have fun, enjoy their life - Take the chance to earn profit
    • 3. MARKETANALYSIS
    • 4. What is market analysis means? Marketing research that yields the information about the marketplace.
    • 5. Targeted peopleHigher level income peopleTouristsFamilyCouplesWedding & annual dinner
    • 6. Competitors• 7 most incredible underwater restaurant
    • 7. Competitors• Strength- Cheap meals- Good service- Polite waiter and waitress• Weaknesses- Don’t have a natural & fascinating atmosphere- Not provide for marriage & annual dinner
    • 8. Market SegmentationTourists- Would like to have a try
    • 9. Family- Help children to develop the love of nature- Improve the relationship between one another- More communication
    • 10. Couples- Improve their relationships- Privacy for couple- Romantic atmosphere
    • 11. Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable
    • 12. Target market segment strategy- We target people between age 25-55- Those who willing to spend on food- Live nearby, passerby, tourists
    • 13. MARKETINGSTRATEGIES
    • 14. SERVICE’S BENEFITS
    • 15. SALES STRATEGIES How we sell our product?
    • 16. SALES STRATEGIESHow the customers obtain product from us?
    • 17. PRICINGSteaks RM 40 – RM 70Seafood RM 20 – RM 70Desserts RM 10 – RM 20Drinks RM 5 – RM 30
    • 18. ADVERTISING1. Poster2. Television3. Internet4. Radio
    • 19. PROMOTIONAL ACTIVITIES
    • 20. MANAGEMENT STRATEGIES
    • 21. Strategies • Come out with• To be an powerful international • To be an advertisement restaurant. international • Promote restaurant. restaurant by popular artist. Goal Tactics
    • 22. Partnership Legal Strcuture Oceana Adventure is a partnership bussiness.Toh Chee Cheng Kristine Yong Yap Zhong Lin Yap Zhi Jun
    • 23. Reasons for establishing a partnership business • Have 4 partners. • Easier to get capital.• Easier to form, manage and run. • Partners share responsibility.
    • 24. Role of Each Member• Toh Chee Cheng – Restaurant Manager• Kristine Yong – Human Resource Manager• Yap Zhi Jun – Marketing Manager• Yap Zhong Lin – Financial Manager
    • 25. Oceana AdventureRestaurant Human Resource Marketing Financial Manager Manager Manager Manager
    • 26. Job Description forEach of The Position
    • 27. Restaurant Manager •Solve Problems. •Motivate employees. • Review and monitor expenses. •Ensure high quality services.
    • 28. Human Resource Manager • Conduct training program.• Resolve conflicts between workers. • Assist in hiring workers.
    • 29. Marketing Manager• Conduct market research.• Analyzing customer research.• Develop marketing plan.• Report the market activity.
    • 30. Financial Manager • Prepare budgets.• Take part in making decision regarding financial. • Financial planning – cash flow.
    • 31. Role of Mid – level Employees Positions Job scopes Chefs Cook. Cashiers Calculate total payment and answer customer’s question. Stuff Manager Assist restaurant manager in managing the restaurant.
    • 32. Role of Low – level Employees Positions Job scopes Busboys Clean up the restaurant Dishwashers Wash the dishes.
    • 33. FINANCIAL PLAN
    • 34. BUDGET CostsInstallation RM 3,000,000Professional Chef RM 35,000Kitchen Tools RM 15,000Dining Tables & Chairs RM 23,000Seafood RM 22,500Safety RM 26,000Decorations RM 25,000Insurance RM 30,000Total RM 3,176,500 *Individual Budget: RM 3,176,500 / 4 = RM 794,125
    • 35. Estimated Annual Profit:ExpensesEmployee salaries RM 116,000Credit card charges RM 6,000Marketing fees RM 600,000Management fees RM 590,000Advertising RM 70,000Taxes RM 10,000Paper and Cleaning RM 3,000Bill payments RM 2,500Total RM 797,500SalesTax received RM 2,500Cost of goods sold RM 8,000,000Total RM 8,002,500*Estimated Profits: RM 8,002,500 – RM 797,500 = RM 7,205,000*Individual Profits: RM 7,205,000 / 4 = RM 1,802,150
    • 36. GRAPH OF LOSS AND PROFITS IN 4 YEARS 6 5 4 Loss 3 Profits 2 1 0 Year 1 Year 2 Year 3 Year 4
    • 37. REFERENCES• http://www.network-marketing-business-school.com/images/Moneyfalling.jpg• http://2.bp.blogspot.com/- Q2sC4SwLiE4/USWNL1kifvI/AAAAAAAAAus/ttVZDwxi0vw/s1600/Tourist-camera-map.jpg• http://www.premierlife.ca/wp-content/uploads/2012/11/couple2.jpg• http://planningelegance.com/wp-content/uploads/2009/03/beach-weddings.jpg• http://www.hkesa.com.hk/image/Photos/L_Annual-Dinner_1.jpg• http://www.laidtrades.com/wp-content/uploads/2010/04/Ithaa-Restaurant.jpg• http://entertainmentdesigner.com/news/restaurant-design-news/7-most-incredible- underwater-restaurants-and-hotels/• http://yourfoodreview.com/wp- content/uploads//2012/10/669b4ef93a05dc4b4124d6a849d65eff.jpg• http://www.southpointefamilyresourcecenter.com/images/family-on-stomachs-smile.jpg• http://pmofva.com/yahoo_site_admin/assets/images/relationship_improve.1115625_std.jpg• http://i283.photobucket.com/albums/kk289/parkchick40/SeaWorld%20San%20Antonio/sea- lion-interaction-program.jpg• http://ak8.picdn.net/shutterstock/videos/1047208/preview/stock-footage-young-couple-dining- exclusively-in-a-romantic-atmosphere-on-a-tropical-island.jpg• http://www.brides.com/images/2011_bridescom/Index_Pages/dynamic-pages/Wedding- Style/beach-wedding/beach-wedding-ideas-1-390.jpg

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