1Introduction to Business( BUSF0103 )Final ProjectMarketing Report andCharity Drive EventLecturer: Mr. JoeGroup Members : ...
2ContentTable of Content PageExecutive Summary 3Objectives 5Target Market 6Competition Analysis 10Product and Packaging 12...
3Executive summaryFirst, I would like to introduce our business name, „Fait à la main‟ in french. It meansmade by hand. Th...
4network which includes hospitals, the Bone Marrow and Stem Cell Center, the ChildrensRehabilitation Center, free clinics,...
5ObjectiveThe objective of selling handmade bookmarks and crochets during the Business CharityDrive Event is to raise fund...
6Target MarketMarket of bookmarks is quite good as there are many book lovers around us.The market of crochet products is ...
7Targeted Customers for Jimmy CollectionTypes of customers PercentageFans of Jimmy 50Friends‟ Present 30Other 20Age of Cus...
8Targeted Customers for Dota CollectionTypes of Customers PercentageFans of Dota 40Friends‟ Present 40Other 20Age of Custo...
9Market NeedsSince our target market is our friend around us; the most important needs are design ofthe bookmarks, quality...
10Competition AnalysisCheah Eevon’s Group Dayang’s Group Ian See’s GroupMajor Customers Taylor‟s Universitystudents and le...
11Conclusion:Cheah Eevon’s GroupFrom Cheah Eevon‟s group, they are selling handmade bookmarks and Mother‟s Daycards which ...
12Products and PackagingOur group selling handmade bookmarks and crochet products.BookmarksDescription: We are selling thr...
13Photos of our productsBookmarksJimmy CollectionDota CollectionRunnning man collectionPackaging of the bookmark with used...
14Crochet productsColourful flower hair band and ribbon hair pin.Peter pan collar with slim plain shirtPeter pan collarPac...
15PricingBookmarkBookmarks ( unit selling price )i) Dota collection1 for RM 5One set ( 4 pieces ) for RM 15ii) Jimmy colle...
16Crocheti) Flower hair bandRM 3.00 ( unit selling price )RM 1.00 ( unit cost price ) – 3 times of the cost priceii) Ribbo...
17PromotionThe cause that we advocating is it is „Please help the poors‟ . There are many charityevents outside selling it...
18Photos of promoting our productsFacebook Instagram TwitterPoster
19SponsorshipAfter discussions, we decided to aim our family members such as our parents, uncles, aunts andfriends compani...
20DistributionAll the products that we sell are handmade products. So we don‟t need to buy or get theproduct from somewher...
21Green MeasuresWe have adopted environmentally- friendly measures during the project.The chosen materials of our product ...
22Operation budgetAfter several times of discussion, we estimate that we need around RM 100 to finish our productsand as o...
23Human Resource PlanningOrganizational ChartRole of Each of The Members in our groupWe had equally divided the role play ...
24review own sales performance. Such as, Yap Zhong Lin will try to sell the handmade bookmarkand crochet products online t...
25Evaluation of ResultsAs a conclusion, we gain our profit by selling bookmarks, crochet products and boothrental. We rent...
26References(2010). Retrieved May 12, 2013, from Taiwan Bhuddist Tzu Chi Foundation Malaysia:http://eng.tzuchi.my/index.ph...
27AppendixReceipts from purchasesReceipts from Best Tech Computer & Stationery shop for colour paper and glue.Receipts fro...
28Charity WeekPreparation of our booth.Our booth with products. Asking for donation.Our external vendor - ClothinkOur grou...
29PhotosProducts and packagingRibbon hair pin, flower design hairbandand peter pan collar.Packaging of crochet products.Pa...
30PreparationPoster of our products. Our group donation box.Preparation of bookmarksPreparation of crochet products
31Receipt from Tzu Chi FoundationReceipt from Tzu-Chi Malaysia stated that RM615.00 was donated to charity.Receipt from Tz...
32Sponsorship LetterChuah Wei HongFoundation in Natural & Built EnvironmentSchool of Architecture, Building & DesignTaylor...
33Sincerely yours,__WEI HONG______(CHUAH WEI HONG)
34Letter to External VendorYap Zhi JunFoundation in Natural & Built EnvironmentSchool of Architecture, Building & DesignTa...
35 | P a g e
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Business Charity Drive Final Report

  1. 1. 1Introduction to Business( BUSF0103 )Final ProjectMarketing Report andCharity Drive EventLecturer: Mr. JoeGroup Members : Toh Chee Cheng ( 0311122)Yap Zhi Jun ( 0310738 )Yap Zhong Lin ( 0310557 )Kristine Yong ( 0311297 )Chuah Wei Hong ( 0310900 )Course : FNBE Jan 2013 ( Sem 2 )Date of Submission : 17. 5. 2013
  2. 2. 2ContentTable of Content PageExecutive Summary 3Objectives 5Target Market 6Competition Analysis 10Product and Packaging 12Pricing 15Promotion 17Sponsorship 19Distribution 20Green Measures 21Operation Budget 22Human Resource Planning 23Evaluation of Results 25References 26Appendix 27
  3. 3. 3Executive summaryFirst, I would like to introduce our business name, „Fait à la main‟ in french. It meansmade by hand. The purpose we give our name as „Fait à la main‟ is because our products are allhandmade by ourselves. Our business location held at Taylor‟s University Lakeside Campus.Through this business, we are selling handmade products such as crochet and bookmarks as well.Besides that, as we are also running our business through the internet, so people who areinterested we will provide delivery services. The purpose of this business plan is for the donationfor Tzu Zhi Foundation Malaysia. We play the role of human resources managementsignificantly. Our leader had separate our work consistently so that we can concentrate on a task.We have analysis our marketing strategy process. We try to understand our customers, analyzemarket, analyze competition, research distribution, define marketing mix, financial analysis andreview and revise.We have set our target sales units and target donation amount for us to hit during thecharity drive. The purpose to set this target is to motivate ourselves and to have a full intentionwhile running this business. We targeted RM1 000 for our donation and RM1 000 for sales units.To hit this target in advance, we have targeted students for priority. The reasons are, most of thestudents study at Taylor‟s University is rich and they would willing to help us as they might needour help in the future. On the other hand, some people will help us purely with their kindness.Because the money we earn from our business will be donated, so some of them would like to getinvolved. Moreover, to make sure that our business can run smoothly throughout the charitydrive, we have to figure and found out our competitors. There is a few competitors such as „Lace& Ties‟ and a lot food stall. Our strength and advantages are we give discounts to those who buymore and we did not charge them for delivery fees. Furthermore, our products made with anenvironmentally-conscious manner. As well as packaging. This can cut costs and beenvironmentally friends to reuse recyclable materials. During the charity drive, we face differentkinds of problem such as customer unsatisfied with our delivery service and packaging. Duringthe delivery through poslaju, the parcels get wet as it is raining. And some of the bookmarks getwet. So from this matter, we have got a solution, which is wrap a plastics bag before delivery.We will take full responsibilities to overcome the problem and communicate with our customerspatiently.Lastly, throughout this business, we have earned RM2 515 overall. After deducting thecapital, we got RM2 460. We hit our target and we are satisfied with the amount. Through thisbusiness, we learn to be cooperative and helping each other to overcome the problems during thecharity drive. We have made a right decision of running a business for handmade items. Becauseit is all limited editions and special compare to things come from factories. We feel honored torun this business as we donate all the profits to Tzu Zhi Foundation Malaysia which is helpingthose who needs help. The establishment of Tzu Zhi Foundation is to internationalization of themission of charity, generalization of the mission of medical care, completion of the mission ofeducation and deepening of the mission of humanitarianism. The Mission of Charity is abouttaking care of needy families, providing emergency relief, visiting people in need, engaging ininternational relief work, and others. The Mission of Medical Care is about Tzu Chis medical
  4. 4. 4network which includes hospitals, the Bone Marrow and Stem Cell Center, the ChildrensRehabilitation Center, free clinics, and others to allow every family to feel safe and secure. TheMission of Education is about the core of education, Tzu Chis schools, ranging fromkindergarten, elementary school to graduate schools, encourage students to cultivate their inbornabilities and talents. Lastly, The Mission of Humanitarianism is about the mission ofhumanitarianism tries to cleanse the human minds with its publications.
  5. 5. 5ObjectiveThe objective of selling handmade bookmarks and crochets during the Business CharityDrive Event is to raise fund and donate to a charity organization to help the society. We havechosen to donate fund to Tzu Zhi Foundation Malaysia. The reason we have chosen Tzu ZhiFoundation is because it is a very big foundation and is easier for us to find sponsors as Tzu Zhiis quite well-known in the charitable group. As their mission is to internationalize charity,generalize medical centre, complete the education and deepening humanitarianism.Quantifiable objectivesWe have set our target for donation amount which is RM1 000. We will run this donationin Taylor‟s University Lakeside Campus.Our target sales units during the charity drive is RM1 000. Our targeted person is mostlystudents. The reason we target them because we will run our charity drive in Taylor‟s Universityas well. On the other hand, students study in Taylor‟s University has considered as quite rich. Sowe are trying to hit our target within 4 days charity drive.As a conclusion, the purpose of selling bookmarks and crochet items is because it issomething different from other people selling and it can be a collection and keep on using it.Besides that, the capital is not really high, but there is a lot of effort because they are allhandmade items.
  6. 6. 6Target MarketMarket of bookmarks is quite good as there are many book lovers around us.The market of crochet products is good as there are many girls who love our products too.Targeted Customers for Running Man CollectionTypes of Customers PercentageFans of Running Man 60Friends‟ Present 30Other 10Age of Customers Percentage11-15 2816-20 4221-25 17Other 13Types of CustomersFans of Running ManFriends’ PresentOtherAge of Customers11 to 1516 to 2021 to 25Others
  7. 7. 7Targeted Customers for Jimmy CollectionTypes of customers PercentageFans of Jimmy 50Friends‟ Present 30Other 20Age of Customers Percentage11-15 4516-20 3021-25 15Other 10SalesTypes of customersFriends’ PresentOthersAge of Customers11 to 1516 to 2021 to 25Others
  8. 8. 8Targeted Customers for Dota CollectionTypes of Customers PercentageFans of Dota 40Friends‟ Present 40Other 20Age of Customers Percentage11-15 3016-20 4521-25 20Other 5Types of CustomersFans of DotaFriends’ PresentOthersAge of Customers11 to 1516 to 2021 to 25Others
  9. 9. 9Market NeedsSince our target market is our friend around us; the most important needs are design ofthe bookmarks, quality, choices and price. To fulfill those needs we have to understand and focuson the targets. Therefor, we are selling handmade bookmarks to show our sincerity. Beside that,our bookmarks designed by our architecture students. There are three different themes, RunningMan collection, Jimmy collection and Dota collection. Our prices are quite reasonable as they arehandmade bookmarks.Spending powerThe prices of our products are quite reasonable. Since our target market is our friendaround us, the prices of our products are actually affordable by them. When the fans of RunningMan saw our bookmarks with the theme of Running Man, they are willing and feel worth topurchase it. When the fans of Jimmy saw the handmade bookmarks with the theme of Jimmycollection, they are likely to get it too. The fans of Dota are willing to get the Dota collectionhandmade bookmarks too. The girls who love crochet products would love to buy our chrochetproducts as well. Besides that, customers feel worth to buy our products as it is for charity too.
  10. 10. 10Competition AnalysisCheah Eevon’s Group Dayang’s Group Ian See’s GroupMajor Customers Taylor‟s Universitystudents and lecturersTaylor‟s UniversitystudentsStudents from Taylor‟sUniversity and primaryschool near SuriamasPricing PolicyMacaroons:RM 20 per boxDurian Puff: RM 10Handmade Cards:RM 5-10Bookmarks: RM5Art PortraitA5 size: RM 20A4 size: RM 40Fisher Pants: RM30-55Key chains: RM 5Cheese Tarts: RM 3.50Product / ServiceQualityStrongHandmade cards andbookmarks are verycreative and good-looking. Includebeautiful packaging.StrongPortraits done areconcealed in a plastic toprevent the drawingsfrom fading. Customersmay get their portraitsin 2 to 3 days time.FairPackaging is very normalbut good in quality.Key chains are also veryspecial with meaningfuland inspiring quotes.Customer Loyalty StrongCustomers came backbecause the foods tastegood. HandmadeMother‟s Day cards andvintage bookmarks arealso selling very well.StrongRealistic portraitsattracted the customersto buy it. Although theyhave to wait for fewdays for the portraits tocomplete but they arewilling to purchase too.FairSome of the productsselling not really attractedthe customers. However,the cartoon biscuits(Doraemon, Mickey) haveincreased their salesbecause of the childrenfrom primary schoolreally love it.Advertising Strong- Attractive posters- Facebook Page(Lace & Tie)StrongAmazing artworks ofhand-drawn postersdisplayed.WeakPosters are not attractiveand not easily be seen bypeople.Sales Tactics Aiming on lecturers andfriends. People whodonate get freebies. Andthere are pre-orderavailable for the durianpuffs.Aims on friends andpeople who love arts.Using the “limitededition” tactic to attractmore customers.Cheap and reasonableprice. Aim biscuits withcartoons on primaryschool students.
  11. 11. 11Conclusion:Cheah Eevon’s GroupFrom Cheah Eevon‟s group, they are selling handmade bookmarks and Mother‟s Daycards which did not cost them much. Besides, they are also selling foods such as durian puff andmacaroons which are the most famous desserts currently. They are selling macaroons for RM 20per box, durian puff for RM 10, bookmarks for RM5 and handmade vintage card for RM 20.They also have strong advertising tactics because of their attractive posters and also a Facebookpage created for online business. Customers also came back because the foods taste good.Handmade Mother‟s Day cards and vintage bookmarks are also selling very well. Thus, theircustomers target on lecturers and friends. People who donate get freebies and there are pre-orderavailable for the durian puffs.Dayang’s GroupDayang‟s group has been affecting our salesbecause of her talented and realistic drawings.Customers may collect their portraits in 2 to 3 daysafter sending a portrait of themselves to Dayang.Portraits done are concealed in a plastic to preventthe drawings from fading. Plus it is stated there“limited edition”. They are selling the portrait forRM 20 for A5 size and RM 40 for A4 size which is areasonable price. Therefore, customers are willing tobook it as soon as possible. They‟re aiming oncustomers who love arts.
  12. 12. 12Products and PackagingOur group selling handmade bookmarks and crochet products.BookmarksDescription: We are selling three collections of bookmarks: Dota collection,Jimmy collection and Running man collection. All of the bookmarks are drawn byus using colour pencils, marker pens and drawing pens. Firstly, we search internetfor suitable designs then apply on our bookmarks ( some of them are designed byourselves ). Then, we scan the designs and do some editing through computer.After that, we printed out the designs. Next part is the cutting section. We measureand cut the colour paper then paste our designs on the colour paper. The last partis packaging, we wrap our bookmarks by using used paper.Attraction: We choose bookmarks as our product because the modal is small andcan earn more profit. Plus although it takes time to make the bookmarks but wecan do it little by little, and do it during free time. Then, bookmarks are useful foreveryone especially for students. There are three types of bookmarks, Dotacollection- aim for boys, Jimmy collection- aim for everyone and Running mancollection- aim for Running man‟s fans. Furthermore, bookmarks are easy to sellbecause they are small and can sell them everywhere.Crochet productsDescription: Crochet is a process of creating fabric from yarn, thread, or othermaterial strands using a crochet hook. We are selling three types of crochetproducts, they are flower design hair band, ribbon pin and peter pan collar. Wewrap our products with unwanted magazine paper to save cost and save paper.Attraction: We sell crochet products because they are girls favourite. Crochet canmake people more girlish especially for teenagers. Crochet also can be a fashiontrend among the teenage as there are many crochet products like crochet dress,crochet bag, crochet pencil box and so on. We sell crochet hair band with theflower design and hair pin with crochet ribbon shape because they are rare to findoutside. They are a special product. Then the peter pan collar is also a creativeproduct which you can match it with a plain slim cut shirt then you will lookdifferently. It can beautify your appearance.
  13. 13. 13Photos of our productsBookmarksJimmy CollectionDota CollectionRunnning man collectionPackaging of the bookmark with used paper
  14. 14. 14Crochet productsColourful flower hair band and ribbon hair pin.Peter pan collar with slim plain shirtPeter pan collarPackaging of the crochet products with unwanted magazine
  15. 15. 15PricingBookmarkBookmarks ( unit selling price )i) Dota collection1 for RM 5One set ( 4 pieces ) for RM 15ii) Jimmy collection1 for RM 53 for RM 10One set (6 pieces ) for RM 15iii) Running man collection1 for RM32 for RM5One set ( 7 pieces ) for RM 15 We sell the bookmarks each with higher price and one set with lower pricebecause we want the customers to feel that buying one set is more worth andthey will buy more from us.Bookmarks (unit cost price )Colour paper RM0.50Printing RM1.50 All of the materials above can produce 10 bookmarks, so is about RM0.20 per unitcost price. Each bookmark is 25 times of the cost price.
  16. 16. 16Crocheti) Flower hair bandRM 3.00 ( unit selling price )RM 1.00 ( unit cost price ) – 3 times of the cost priceii) Ribbon hair pinRM 2.00 ( unit selling price )RM 0.50 ( unit cost price ) – 4 times of the cost priceiii) Peter pan collarRM 20.00 ( unit selling price )RM 5.00 ( unit cost price ) – 4 times of the cost price Because our products are all handmade, the modal is low but it takes time for us toprepare it. So we sell it at a higher price which much more times than the cost price. Ourproducts are quite attractive with its special design and they are all limited edition. So wewon‟t worry we don‟t have customer to purchase our product if we set the price higher. The strategies that we apply when we have difficulties to sell our product are promotingonline which it is an efficient way to spread out our event to sell out our products.Secondly, we also accept special order from customers. For example, if the customer isinterested in supporting us but the products that we sell don‟t have the design that his orher wants, so we accept special order from the customer. They can request other designfrom us then we will make a new design of bookmark according to what the customerwants. Customer can purchase product happily and we won‟t lose any customers.
  17. 17. 17PromotionThe cause that we advocating is it is „Please help the poors‟ . There are many charityevents outside selling items like pens, postcards, key chains and etc to gain money and at lastdonate the money to the needs. So this how we get the idea of selling bookmarks. All thebookmarks are handmade and limited edition so we wish to attract customers not only beause ofour main message „ Please help the poors‟ but also by the nice design of our bookmarks.We promote our products through Facebook , Instagram and Twitter by sharing photos ofour products with some explanation of our business charity drive event. We get good respondfrom promoting through internet because nowadays everyone use facebook and it is easy to shareour photos and main idea of our event. Moreover, people who are interested to buy product fromus just need to leave a comment below our post and we straight away can respond to them.Besides, we also promote our products through telephones calls, SMS texts and face to faceconversation. We mainly sell our products to people surrounding us like friends, teachers andrelatives. So it is easy to promote through our daily conversation. Besides, we also promote ourproducts with poster that designed by us which will attract people attention. Another extrapromoting ways is through middle person. The middle person is one of my friend who sellwatches online. I give him my products and he inserts the bookmarks into his watches and sellsthem with higher price. For example, the normal price of one watch is RM100 then he insert onebookmark into the watch and sell it with RM105. The sale that he gains he will take out RM5 andgive it to me. This ways of promoting not only can help us to spread out our event to more peoplebut also helping him to promote his watches business.
  18. 18. 18Photos of promoting our productsFacebook Instagram TwitterPoster
  19. 19. 19SponsorshipAfter discussions, we decided to aim our family members such as our parents, uncles, aunts andfriends companies as our sponsors. We asked for RM500 for our business purposes from our sponsors.We know them personally so that the chances we can get their sponsors are higher. We approached themthrough phone calls, face-to-face meeting and sponsorship letters.Chuah Wei Hong, one of our group members get a sponsor of RM500 from a company namedKean Guan Enterprise Sdn. Bhd. He started to make phone calls and had face-to-face meetings to discussthe details and the purposes of our business with them since the third week after our assignment brief. Weget the sponsors from the company on 7thMay 2013. They sponsor us in cash and we open a RM500receipt for them.
  20. 20. 20DistributionAll the products that we sell are handmade products. So we don‟t need to buy or get theproduct from somewhere else. What we need to do is just prepare the materials for our product.We buy colour papers from stationary shop and asked for discount from the boss of the shop.Then we print our bookmarks at Taylor‟s University library because the quality of printing isgood.We deliver our product through posting and also face to face deliver. We have customersfrom Sarawak and other places. For some of the places that we cannot deliver face to face, wepost it by using envelope. We experience one case that the bookmarks that we posted all got wetbecause of heavy rain. So, for the next time before we post we cover our bookmarks with plasticbag to prevent them from getting wet. Most of our customers are from our hometown. So we takesome of the bookmarks back to our hometown and sell them when we meet them. We preparesome stock first before start to sell, so customers probably can purchase product from us notmore than one week.When we decide what product we want to sell, we start to promote it. We post toFacebook, Instargram and Twitter to spread our out event. We also promote it through SMS andphone calling. For the first two weeks we get good respond from them. The highest sale per dayis around RM200. Actually it is not difficult to gain customers, we do not force them to buy. Ibelieve that our products attracted some of the customers due to the nice design especially theRunning Man bookmarks for Running Man‟s fans. We know Running Man is quite popularamong people nowadays and there are no Running Man bookmarks for sale yet.Customers can order product from us easily. Just leave a comment on the post that weposted to Facebook, Instargram and Twitter. They can also inbox or SMS us which bookmarksthey want and the quantity they want. It is easy for us to keep update with our sale and respondimmediately to customers who have questions or extra information to ask. What we need to do isonce we get any order we must confirm with the customers about the product they want, thequantity, the price, ways to deliver our products to them and how we collect money from them.We must record it systematically so that we won‟t miss any order or sending wrong product tothe customers.
  21. 21. 21Green MeasuresWe have adopted environmentally- friendly measures during the project.The chosen materials of our product mainly are environmentally-conscious manner. Ourproducts are mostly handmade and hand drawn. So we are actually using recyclable material andpaper instead of using polystyrene and plastics. Cause we aim to sell plenty of bookmarks. Wegot the accurate measurement to reduce the waste of paper and fit in as many bookmark as wecan into an A4 size paper. It is around 8 to 14 bookmarks can be fit in depends on the size ofbookmarks. Besides that, we also have some handmade accessories, crochet. Crochet is ahandicraft in which yarn is looped into a patterned fabric with a hooked needle. The onlymaterial used for crochet is yarn. The yarn we use is not totally recyclable material but obviouslyhandmade is not coming from factories. The waste products come from factories is much morenon environmentally-conscious manner. So it still reduces the hazardous effect.Moreover, we have an environmentally friendly for product packaging. We collect oldmagazine and reuse it as out product packaging. We cut and fold them into a small bag accordingto our product size. During the distribution stage we try to reduce the carbon footprint. We try topromote our product through internet early before our semester break. We targeted mostly outfriends so it is easier to bring back during holidays. We will try to get ready for all the orders andbring it back to our hometown during the semester break.As we are selling bookmarks which is useful for all the times for readers or it can be acollection, so less people will throw away after use. But it is also hard to say, there is still a smallgroup of people will do so. The material we used is paper so it is recyclable and reusable. Lastly,we are doing really a small business, so actually we did not use any extra electricity and waterwhile running the event. These are the advantages of not selling food and beverages. It canprevent littering and rubbish everywhere.
  22. 22. 22Operation budgetAfter several times of discussion, we estimate that we need around RM 100 to finish our productsand as our promotion fees. We used the money to buy the stationaries and materials for our handmadebookmarks such as colour pencils, marker pens, drawing pens, colour papers and so on. Besides that, wepay the printing fees for the bookmarks using this money. We also bought yarn and thread for our crochetproducts materials.We promoted our products through Facebook, Instagram and Twitter by sharing photos of ourproducts. We also promoted our products through middle person. He is selling watches online, he inserts abookmark into the packaging of the watch. He paid us RM5 for each of the bookmark. We promote ourproducts with posters too. Through these, our promotion fees are quite low. In the end, we found that ourcost is just RM 55 and it is lower than our estimated budget.
  23. 23. 23Human Resource PlanningOrganizational ChartRole of Each of The Members in our groupWe had equally divided the role play of each of the partners in our business. Such as,Toh Chee Cheng as Project Manager, Yap Zhi Jun as Accountant, Yap Zhong Lin as SalesExecutive, Kristine Yong as Marketing Executive and Chuah Wei Hong as Financial Executive.Following is the table of summarize job scope for each of the position handled by 4 of us.Project Manager will ensure the group members always work as a team. Project Managerwill also ensure the progress this project is follow with the schedule listed by lecturer to maintainperformance. Project Manager will also monitor the members during this project to ensure thatmembers are highly cooperate among them and did the job which is assigned to the members.Such as, Toh Chee Cheng will frequently remind the group members of the things that theyshould be done by the week and ensuring that they already get at least a sponsor for the businessand getting weekly update from the group members.The role of accountant is to record all the business activities happened until the end of theCharity Drive Event. After the Charity Drive Event, the accountant will prepare the profit andlost report to calculate the profit or lost in the business. Such as, Yap Zhi Jun will record everybusiness transaction happened. For examples, open receipt for customers, keeping the receipts ofbuying materials, keeping the receipt issued by Tzu Chi Foundation which is the charityorganization that our profits donated to and so on. She also contact the external vendors for thebooth renting of our group. We rent the booth to external vendor with RM 100 per day.The job scope of a Sales Executive is doing test on sale of a new product to know whethercustomers are willing to buy it. Next, identifying new markets and business opportunities andProject ManagerAccountant Sales ExecutiveMarketingExecutiveHuman ResourceExecutive
  24. 24. 24review own sales performance. Such as, Yap Zhong Lin will try to sell the handmade bookmarkand crochet products online to know the feedback of the customers. If quite a lot of people wantto buy the product, we will sell more, for example, Running Man Collection is hot sell product,while the Dota collection has lesser sales.A Marketing Manager needs to analyze the needs of the customers and developingmarketing plan to promote the business. Such as, Kristine Yong will design a very attractiveposter for the business and post it online to attract the customers. She also analyze the marketingby visiting the booth of the competitor one by one and understanding the weaknesses andstrengths of competitors on the first day of Charity Drive Event. After that, she develop a newmarketing strategies by providing promotion on buying a bookmark.Financial Executive needs to in charge in the financial planning, such as cash flow. Heneeds to prepare budets, take part in making decision regarding financial and control the risk offinancials. Such as, Chuah Wei Hong will prepare RM 100 budget for our business to buymaterials for making the bookmarks and printing stuffs.As a conclusion, Project Manager of our group encourage all the group members to sharetheir opinion, then gather and improve it to produce a stronger idea. Group members are verycooperative by helping each other when the other members are busying with handling the othermatter. For instance, after Yap Zhi Jun has drawn the bookmark we help her to colour it. Weoften gather and discuss together during lunch time in order to promote feelings of the groupmembers. Thus, improving efficiency.
  25. 25. 25Evaluation of ResultsAs a conclusion, we gain our profit by selling bookmarks, crochet products and boothrental. We rent our booth to an external vendor, Clothink, with daily rental of RM 100 per day.We earn RM 400 from rental, RM 1050 from bookmarks and RM 30 from crochet products.With some kind of addition and subtraction as shown in the table, we gained a total amount ofRM 2460.However, there are some advantages and disadvantages we obtained from this project.We are able to gain advantages like try to search for sponsorship by contacting the outsider tosponsor for our business. This leads us to learn how to begin a small business. We also able toexperience the difficulty of starting up a business. We cooperate well to achieve the same targetwhich is gaining profits which exist RM 2000.Disadvantages like we did not set up a proper booth to sell the bookmarks and crochetproducts except the first day of the event, this already lead to some kind of loss of the chance toearn more profits. We also regret that we did not decorate our booth as attractive as ourcompetitor. This causes people unable to notice us easily.Finally, if we can repeat the event once again, we will try to approach more and gainsponsorship from the outside business. We will rent the booth with higher price such as RM 150per day, same as the rental of Taylor‟s University provide the vendors. We will also decorate thebooth nicely by adding attractive banners. Walk around the campus to sell the products or askfor donation.Profit and Lost Statement of Fait à la main for the period ended 10th May 2013RM RMSales RevenueBookmarks 1050.00Crochet products 30.00Gross Profit 1080.00Add : Sponsorship 500.00Rental Revenue 400.00Donation 535.00Adjusted Gross Profit 2515.00Less: Operating ExpensesStationery Expenses 29.30Printing Revenue 25.7055.00Net Profit 2460.00
  26. 26. 26References(2010). Retrieved May 12, 2013, from Taiwan Bhuddist Tzu Chi Foundation Malaysia:http://eng.tzuchi.my/index.php?option=com_content&view=article&id=391&Itemid=430Competitor Analysis- Implication to You Business. (2007). Retrieved May 13, 2013, from BusinessLifestyle Solution: http://businesslifestylesolutions.com.au/Competitor_Analysis_Implications.aspJob description. (n.d.). Retrieved May 10, 2013, from Target Jobs:http://www.prospects.ac.uk/sales_executive_job_description.htm
  27. 27. 27AppendixReceipts from purchasesReceipts from Best Tech Computer & Stationery shop for colour paper and glue.Receipts from Popular BookCompany for receipt books.Receipts from Taylor’sUniversity (self-written) forprinting.
  28. 28. 28Charity WeekPreparation of our booth.Our booth with products. Asking for donation.Our external vendor - ClothinkOur group photo with therepresentative of Taiwan BuddistTzu-Chi Foundation Malaysia.
  29. 29. 29PhotosProducts and packagingRibbon hair pin, flower design hairbandand peter pan collar.Packaging of crochet products.Packaging of bookmark.Dota collection bookmark.Jimmy collection bookmark.Running man collection bookmark.
  30. 30. 30PreparationPoster of our products. Our group donation box.Preparation of bookmarksPreparation of crochet products
  31. 31. 31Receipt from Tzu Chi FoundationReceipt from Tzu-Chi Malaysia stated that RM615.00 was donated to charity.Receipt from Tzu-Chi Malaysia stated that we were donated RM615.00 each todevelopment, international and building.We all donated total of RM2640.00 to Taiwan Buddhist Tzu-Chi Foundation Malaysia.
  32. 32. 32Sponsorship LetterChuah Wei HongFoundation in Natural & Built EnvironmentSchool of Architecture, Building & DesignTaylor‟s UniversityNo. 1 Jalan Taylors47500 Subang JayaSelangor Darul Ehsan.6, Lorong Cengkeh 7Taman Cengkeh13400 ButterworthPenang malaysia 23th April 2013Ms. Lim May LeeRequesting Sponsorship for Charity Drive EventWe, the students from the School of Architecture, Taylor‟s University, are currently involved in afundraising event for our Business Subject project in May 2013. Therefore, we write this letterwith the intention to invite your company to become our sponsor in this event.2. Our plan is to raise a total of RM2000.00. All profits earned during the event will be donatedto the Tzu Chi Foundation, based in Petaling Jaya, Selangor.3. For your information, this organization was founded in 1966, Hualien Taiwan by DharmaMaster Cheng Yen. The mission of the Tzu Chi Foundation is base on the "Four endeavors, eightfootprints". The eight footprints are charity causes, medical contributions, education development,humanities, international disaster assistance, bone-marrow donation, community volunteerism,and environmental protection. By the way, Tzu Chi Foundation is a non- profit organization.4. As you can see, Tzu Chi Foundation serves a noble cause and plays an important role in oursociety. Therefore, we would be delighted and it would mean a great deal to the foundation if youcould assist us in any possible manner.5. I look forward to hearing your reply about our request. You may reach me at 010-5622726.Thank you.
  33. 33. 33Sincerely yours,__WEI HONG______(CHUAH WEI HONG)
  34. 34. 34Letter to External VendorYap Zhi JunFoundation in Natural & Built EnvironmentSchool of Architecture, Building & DesignTaylor‟s UniversityNo. 1 Jalan Taylors47500 Subang JayaSelangor Darul Ehsan.Dear Ms. AprilClothinkOnline wholesale retail shopRenting a Booth to Vendor During Business Charity Drive EventWe, the students from the School of Architecture, Taylor‟s University, are currently involved in afundraising event for our Business Subject project in January 2013. Therefore, we write this letterwith the intention to invite your company to sell your products in this event by renting our boothto your company.2. Details of the Charity Drive Eventas below: Date: 7.5.2013 - 10.5.2013Time: 9am – 7pm (daily)Venue: Outside of Student Life Centre, Taylor‟s University Lakeside Campus.3. We will be renting our booth to your company for 4 days during the Business Charity DriveEvent start from 7 May 2013 until 10 May 2013. The rental of booth is RM 100 per day. Therewill be RM 400 in total for 4 days rental. The preferable due date of paying rental will be on thelast day of the event, which is 10thof May 2013.4. According to our lecturer, we need to collect RM 200 as deposit from you. The deposit willreturn to you after the event ends, Thank you for cooperation.5.For any extra information, please contact me at 012-4221031.Thank you.Sincerely yours,Yap Zhi Jun
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