Casptone Project Proposal -- Zhibai

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Casptone Project Proposal -- Zhibai

  1. 1. HTML5-Based eBookPublishing Solution Publish books that are: { • • Extremely reading-friendly on any devices No download, instantly readable on any browser
  2. 2. 1. Write a book 2. Hire a(n interested) publisher 3. Print the book and sell them in actual or online bookstoresHow, traditionally, arebooks published
  3. 3. 1. Write a book 2. Package it in some ebook formats (kindle ebook, Apple iBook, iOS app, etc.) 3. Publish it in virtual marketplaces (Apple App Store, Kindle Store, Google Play, etc.)In a more modern way
  4. 4.  If you wrote something and want to give it out for free, online bookstores do nothing but introducing frictions:  One has to sign up in the online bookstore to read that free book  Free books published on existing ebookstores are not completely free taking into account the cost of exclusive reading devicesProblems in eBookstores
  5. 5.  With existing eBookstores, you can not publish free books and get return on advertisementsProblems in eBookstores
  6. 6.  There are no such Kindle Stores in China. The monopoly in China’s ePub industry is Shengda, which sells ONLY one kind of books:  Serial novelsePub Market in China
  7. 7.  How Shengda sell eBooks (serial novels):  Media—Web:  On PC and Mac: Plain text webpages  On mobiles: Plain text wap pages  Business model:  Free chapters + Paid chapters  Advertising on its web booksCase study: Shengda
  8. 8. If plain text books cansucceed, why can’t rich-media HTML5 webeBooks?
  9. 9.  Product manuals could be a good place to start —they are usually free and people do often lose their paper copies.  I propose to stick a QR code on a product. After scanning the QR code, one can easily read (browse) the product manual on his phones or tablets.Example: Product manual
  10. 10.  Revenue comes from:  Service fees of the HTML5 web eBook generating and publishing  Advertising commission  Estimated market size  If this new ePub solution can get America’s 1% publishing market, that would be a $270 million market.Business Model

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