Introduction to SEO
Terms, Principle and Fundamentals
Created by: Marites Manahan
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of
collection of methods of improving and
promoting a website to increase the number of
visitors whom the site receives from the search
"SEO is a multidisciplinary approach to generate organic traffic"
- AJ Kohn
Why does a website need SEO?
Search engines like Google, Bing and Yahoo! are unique that
provides targeted traffic and those search engines are the
roadways because people are used to looking for what you
Every searches are called "search queries," who signal for
the related website to appear in the search engine ranking
page or SERP.
Search Engine Ranking Page (SERP) determines the ranking
position of a particular website the search engine.
The Two Process of SEO
• Natural or Organic SEO - is the process of
creating and improving websites in an
ordinary way. It is also done using the manual
submission that ensures long-term results. A
slowly but surely move.
• Paid SEO or PPC - is a method of buying links
by Google Adwords and PPC campaign.
• Indexed Pages
To be able to rank you need to make sure that search
engine can find you. You need to design a good site
architecture. A search engine friendly website with a
proper navigable, plus a readable content is must.
All SEO as well as business entrepreneurs want to have a
good ranking, and this is important part to their online
presents. People think that they are losing so much in
their business if they are not in the number 1 rank.
When you already have good rankings then the visitors
will counts. Visitors are those who seek
information, filling out forms, shopping, and buying
SEO goals is to get conversion or ROI (return On
Investment). This could be a comment, a download from
the site, additional followers and a product.
Two Main Areas of SEO
1. On-page SEO
- is done internally of a website by including
quality content, good sets of
keywords, assign keywords on correct
places, link and website structure, and more.
2. Off-page SEO
- is done externally by doing the link
building, increasing link popularity and
How Does Search Engine Works?
When you are done creating your website, the URL (Uniform
Resource Locator) of your site will be stored in URL Server of
search engine once it gets live and being crawled by search
engine spiders, spider bot, or spider viewer.
After it has been crawl by the crawler, it will be sent to the
repository to index. Once the page has indexed the Indexer
calculates the Pagerank and stores then order based on
keyword and page rank.
When a user search for a particular query (keyword) the
search engine will retrieve the web pages which are related to
the search query. Then it will display them in the search
engine ranking result page based on the order of the page
ranking, popularity and reputation.
Created by: Marites Manahan
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