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SOCIAL   MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER
<ul><li>The Worldwide Web </li></ul><ul><li>The Global Network </li></ul><ul><li>The Information field </li></ul>
Total WORLDWIDE population <ul><li>6.805.609.960 </li></ul>
Total INTERNET population <ul><li>1.966.514.816 </li></ul>
<ul><li>Every  THIRD  person   in the World   uses the   INTERNET </li></ul>
 
In 2010 we: sent each other  107 trillion messages 89,1 %  is -   By 2010 created more than 255 000 000  web-sites and  15...
In  2010  we   used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%
<ul><li>63,7 %   Internet-users in USA   </li></ul><ul><li>there are in the Social Media </li></ul>
<ul><li>WHY </li></ul><ul><li>? </li></ul>
<ul><li>SOCIAL  </li></ul><ul><li>MEDIA </li></ul><ul><li>= </li></ul><ul><li>DIALOGUE </li></ul>
 
 
 
 
Social Media is the   <ul><li>people ,  who communicate  </li></ul><ul><li>on-line </li></ul>
<ul><li>Speed, ease  and availability of distribution of the information </li></ul><ul><li>Minimisation of personal space ...
Platforms of the Social Media : <ul><li>Internet-forums </li></ul><ul><li>Collective and personal blogs </li></ul><ul><li>...
To reach  50  millions   users Radio  –  38  years TV  –  13  years Internet  –  4  years iPod –  3 years
<ul><li>The most popular American social network is less than for  9 months  has received more  100 million   users. </li>...
Further it is   MORE ! Much MORE !
In 2007 Social Media  became more popular  than porno-sites 80%  of the companies look for the workers in Social Networks ...
<ul><li>4  billion  search inquiries every day. </li></ul><ul><li>175  million   –  </li></ul><ul><li>every hour. </li></u...
FIRST THERE WAS AN EGG   ?
<ul><li>Electronic bulletin boards </li></ul><ul><li>On-Line services </li></ul><ul><li>Systems of instant messages </li><...
Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)
THEN THE HEN   ?
FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)
PhotoBucket (2003) Flickr (2004) YouTube (2005)
Justin.tv (2006) Ustream.tv (2006) Twitter (2006)
 
<ul><li>175 000 000  users </li></ul><ul><li>more than   </li></ul><ul><li>95 000 000  twitts   every day </li></ul><ul><l...
2010  vs 2011 <ul><li>350  000 000  users </li></ul><ul><li>175 000 000  users every 24 hours </li></ul><ul><li>65 000 000...
2010  vs 2011 <ul><li>more than   4   billion images </li></ul><ul><li>more than   5   billion images </li></ul>
2010  vs 2011 <ul><li>14 000 000  articles </li></ul><ul><li>85 000  active participants </li></ul><ul><li>17 000 000  </l...
2010  vs 2011 <ul><li>more than </li></ul><ul><li>50 000 000  users </li></ul><ul><li>more than </li></ul><ul><li>11 000 0...
To a word : Every minute is loaded  more than  24  hours   of video  on YouTube. More than   3 000   images are loaded eve...
To a word : Barack Obama  has got  more than 7 900 000  followers on   Twitter Justin Bieber has got more than   9  5 00 0...
 
MAD   PACES OF GROWTH !
For a supper :  Why brands  love the Social Media ?
Media   advertising increases  the search   traffic   by   13,7  %
80%  promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about  products and  ...
But even IT   helps the companies to: Investigate an audience and  media-environment Involve in the communications Underst...
33 %  discuss brands of times in a week 32 %  recommend brands 30 %  look for advice
20 %  track brands in Twitter 51  % -  constant clients 44 %  wait for discounts and promo-actions
TOP -10  pages of   brands   and their gain for last 6 months   on FaceBook BRAND FANS GAIN
Except for it 90%  trust ,  that the Internet-price is more profitable than the  « real » Americans have  looked for a yea...
The conclusion. What waits further the Social Media ?
The general expenses for media-advertising in 2010 will increase up to 564 billion dollars
Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars
Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars
In   2015   Internet-users   in USA   will be in   50   times  more ,  than in   2006
P.S. <ul><li>Video on YouTube ,  where the president  of Russian Federation – Dmitriy Medvedev is dancing ,  already have ...
P.S. <ul><li>Video ,  when the president of USA  –  Barack   Obama   is dancing, already  have looked more than </li></ul>...
 
e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontak...
Used sources : <ul><li>1. Alla Chernich  « The world of new media » </li></ul><ul><li>2. Dan Gillmor  « We are media » </l...
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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)

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Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

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Transcript of "Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)"

  1. 1. SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER
  2. 2. <ul><li>The Worldwide Web </li></ul><ul><li>The Global Network </li></ul><ul><li>The Information field </li></ul>
  3. 3. Total WORLDWIDE population <ul><li>6.805.609.960 </li></ul>
  4. 4. Total INTERNET population <ul><li>1.966.514.816 </li></ul>
  5. 5. <ul><li>Every THIRD person in the World uses the INTERNET </li></ul>
  6. 7. In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs
  7. 8. In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%
  8. 9. <ul><li>63,7 % Internet-users in USA </li></ul><ul><li>there are in the Social Media </li></ul>
  9. 10. <ul><li>WHY </li></ul><ul><li>? </li></ul>
  10. 11. <ul><li>SOCIAL </li></ul><ul><li>MEDIA </li></ul><ul><li>= </li></ul><ul><li>DIALOGUE </li></ul>
  11. 16. Social Media is the <ul><li>people , who communicate </li></ul><ul><li>on-line </li></ul>
  12. 17. <ul><li>Speed, ease and availability of distribution of the information </li></ul><ul><li>Minimisation of personal space </li></ul><ul><li>Absence of spatial restrictions </li></ul><ul><li>Efficiency (reaction in real time) </li></ul>Social Media:
  13. 18. Platforms of the Social Media : <ul><li>Internet-forums </li></ul><ul><li>Collective and personal blogs </li></ul><ul><li>Podcasts – audio and video </li></ul><ul><li>Wiki in all forms </li></ul><ul><li>E-mail </li></ul><ul><li>Social Networks </li></ul><ul><li>On-line games </li></ul>
  14. 19. To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years
  15. 20. <ul><li>The most popular American social network is less than for 9 months has received more 100 million users. </li></ul>
  16. 21. Further it is MORE ! Much MORE !
  17. 22. In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?
  18. 23. <ul><li>4 billion search inquiries every day. </li></ul><ul><li>175 million – </li></ul><ul><li>every hour. </li></ul><ul><li>2.9 million – </li></ul><ul><li>every minute </li></ul>
  19. 24. FIRST THERE WAS AN EGG ?
  20. 25. <ul><li>Electronic bulletin boards </li></ul><ul><li>On-Line services </li></ul><ul><li>Systems of instant messages </li></ul>
  21. 26. Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)
  22. 27. THEN THE HEN ?
  23. 28. FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)
  24. 29. PhotoBucket (2003) Flickr (2004) YouTube (2005)
  25. 30. Justin.tv (2006) Ustream.tv (2006) Twitter (2006)
  26. 32. <ul><li>175 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>95 000 000 twitts every day </li></ul><ul><li>about 4 000 000 twitts every hour </li></ul>2010 vs 2011 <ul><li>75 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>27 000 000 twitts every day </li></ul><ul><li>about 1 300 000 </li></ul><ul><li>twitts every hour </li></ul>
  27. 33. 2010 vs 2011 <ul><li>350 000 000 users </li></ul><ul><li>175 000 000 users every 24 hours </li></ul><ul><li>65 000 000 log in through mobile phones </li></ul><ul><li>640 000 000 users </li></ul><ul><li>250 000 000 users every 24 hours </li></ul><ul><li>200 000 000 log in through mobile phones </li></ul>
  28. 34. 2010 vs 2011 <ul><li>more than 4 billion images </li></ul><ul><li>more than 5 billion images </li></ul>
  29. 35. 2010 vs 2011 <ul><li>14 000 000 articles </li></ul><ul><li>85 000 active participants </li></ul><ul><li>17 000 000 </li></ul><ul><li>articles </li></ul><ul><li>91 000 active participants </li></ul>
  30. 36. 2010 vs 2011 <ul><li>more than </li></ul><ul><li>50 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>11 000 000 in Europe </li></ul><ul><li>more than </li></ul><ul><li>100 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>20 000 000 in Europe </li></ul>
  31. 37. To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr < 2 billion viewings on YouTube every 24 hours
  32. 38. To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000
  33. 40. MAD PACES OF GROWTH !
  34. 41. For a supper : Why brands love the Social Media ?
  35. 42. Media advertising increases the search traffic by 13,7 %
  36. 43. 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services
  37. 44. But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results
  38. 45. 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice
  39. 46. 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions
  40. 47. TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN
  41. 48. Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media
  42. 49. The conclusion. What waits further the Social Media ?
  43. 50. The general expenses for media-advertising in 2010 will increase up to 564 billion dollars
  44. 51. Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars
  45. 52. Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars
  46. 53. In 2015 Internet-users in USA will be in 50 times more , than in 2006
  47. 54. P.S. <ul><li>Video on YouTube , where the president of Russian Federation – Dmitriy Medvedev is dancing , already have looked more than 6 million 25 thousand users. </li></ul><ul><li>To see it , it is enough to write in a line of search the phrase: « Medvedev is dancing ». </li></ul>
  48. 55. P.S. <ul><li>Video , when the president of USA – Barack Obama is dancing, already have looked more than </li></ul><ul><li>10 million 791 thousand users of YouTube . </li></ul><ul><li>To see and that amazing dance - show from Barack Obama , write in line of search of YouTube : « Obama dance » . </li></ul>
  49. 57. e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina
  50. 58. Used sources : <ul><li>1. Alla Chernich « The world of new media » </li></ul><ul><li>2. Dan Gillmor « We are media » </li></ul><ul><li>3. Igor Piskunov « Trand of year – advertising in Social Media » </li></ul><ul><li>4. Andrey Lebedev « Advertising in Social Media » </li></ul><ul><li>5. http://www.briansolis.com </li></ul><ul><li>6. http://www.towave.ru </li></ul><ul><li>7. http://www.slideshare.net </li></ul><ul><li>8. http://www.emarketer.com </li></ul><ul><li>9. http://mashable.com </li></ul><ul><li>10. http://socialtimes.com </li></ul><ul><li>11. http://www.allfacebook.com </li></ul><ul><li>12. http://www.internetworldstats.com </li></ul><ul><li>13. of course the sites : http://www.yahoo.com, http://www.facebook.com, </li></ul><ul><li>http://twitter.com, </li></ul><ul><li>http://www.youtube.com, http://www. linkedin .com, </li></ul><ul><li>http://www. flickr .com </li></ul><ul><li>14. And other the social sites </li></ul>

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