• Save
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Upcoming SlideShare
Loading in...5
×
 

Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)

on

  • 583 views

Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

Statistics

Views

Total Views
583
Views on SlideShare
583
Embed Views
0

Actions

Likes
3
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011) Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011) Presentation Transcript

  • SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER
    • The Worldwide Web
    • The Global Network
    • The Information field
  • Total WORLDWIDE population
    • 6.805.609.960
  • Total INTERNET population
    • 1.966.514.816
    • Every THIRD person in the World uses the INTERNET
  •  
  • In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs
  • In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%
    • 63,7 % Internet-users in USA
    • there are in the Social Media
    • WHY
    • ?
    • SOCIAL
    • MEDIA
    • =
    • DIALOGUE
  •  
  •  
  •  
  •  
  • Social Media is the
    • people , who communicate
    • on-line
    • Speed, ease and availability of distribution of the information
    • Minimisation of personal space
    • Absence of spatial restrictions
    • Efficiency (reaction in real time)
    Social Media:
  • Platforms of the Social Media :
    • Internet-forums
    • Collective and personal blogs
    • Podcasts – audio and video
    • Wiki in all forms
    • E-mail
    • Social Networks
    • On-line games
  • To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years
    • The most popular American social network is less than for 9 months has received more 100 million users.
  • Further it is MORE ! Much MORE !
  • In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?
    • 4 billion search inquiries every day.
    • 175 million –
    • every hour.
    • 2.9 million –
    • every minute
  • FIRST THERE WAS AN EGG ?
    • Electronic bulletin boards
    • On-Line services
    • Systems of instant messages
  • Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)
  • THEN THE HEN ?
  • FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)
  • PhotoBucket (2003) Flickr (2004) YouTube (2005)
  • Justin.tv (2006) Ustream.tv (2006) Twitter (2006)
  •  
    • 175 000 000 users
    • more than
    • 95 000 000 twitts every day
    • about 4 000 000 twitts every hour
    2010 vs 2011
    • 75 000 000 users
    • more than
    • 27 000 000 twitts every day
    • about 1 300 000
    • twitts every hour
  • 2010 vs 2011
    • 350 000 000 users
    • 175 000 000 users every 24 hours
    • 65 000 000 log in through mobile phones
    • 640 000 000 users
    • 250 000 000 users every 24 hours
    • 200 000 000 log in through mobile phones
  • 2010 vs 2011
    • more than 4 billion images
    • more than 5 billion images
  • 2010 vs 2011
    • 14 000 000 articles
    • 85 000 active participants
    • 17 000 000
    • articles
    • 91 000 active participants
  • 2010 vs 2011
    • more than
    • 50 000 000 users
    • more than
    • 11 000 000 in Europe
    • more than
    • 100 000 000 users
    • more than
    • 20 000 000 in Europe
  • To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr < 2 billion viewings on YouTube every 24 hours
  • To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000
  •  
  • MAD PACES OF GROWTH !
  • For a supper : Why brands love the Social Media ?
  • Media advertising increases the search traffic by 13,7 %
  • 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services
  • But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results
  • 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice
  • 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions
  • TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN
  • Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media
  • The conclusion. What waits further the Social Media ?
  • The general expenses for media-advertising in 2010 will increase up to 564 billion dollars
  • Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars
  • Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars
  • In 2015 Internet-users in USA will be in 50 times more , than in 2006
  • P.S.
    • Video on YouTube , where the president of Russian Federation – Dmitriy Medvedev is dancing , already have looked more than 6 million 25 thousand users.
    • To see it , it is enough to write in a line of search the phrase: « Medvedev is dancing ».
  • P.S.
    • Video , when the president of USA – Barack Obama is dancing, already have looked more than
    • 10 million 791 thousand users of YouTube .
    • To see and that amazing dance - show from Barack Obama , write in line of search of YouTube : « Obama dance » .
  •  
  • e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina
  • Used sources :
    • 1. Alla Chernich « The world of new media »
    • 2. Dan Gillmor « We are media »
    • 3. Igor Piskunov « Trand of year – advertising in Social Media »
    • 4. Andrey Lebedev « Advertising in Social Media »
    • 5. http://www.briansolis.com
    • 6. http://www.towave.ru
    • 7. http://www.slideshare.net
    • 8. http://www.emarketer.com
    • 9. http://mashable.com
    • 10. http://socialtimes.com
    • 11. http://www.allfacebook.com
    • 12. http://www.internetworldstats.com
    • 13. of course the sites : http://www.yahoo.com, http://www.facebook.com,
    • http://twitter.com,
    • http://www.youtube.com, http://www. linkedin .com,
    • http://www. flickr .com
    • 14. And other the social sites