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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)

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Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

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Transcript

  • 1. SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER
  • 2.
    • The Worldwide Web
    • The Global Network
    • The Information field
  • 3. Total WORLDWIDE population
    • 6.805.609.960
  • 4. Total INTERNET population
    • 1.966.514.816
  • 5.
    • Every THIRD person in the World uses the INTERNET
  • 6.  
  • 7. In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs
  • 8. In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%
  • 9.
    • 63,7 % Internet-users in USA
    • there are in the Social Media
  • 10.
    • WHY
    • ?
  • 11.
    • SOCIAL
    • MEDIA
    • =
    • DIALOGUE
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Social Media is the
    • people , who communicate
    • on-line
  • 17.
    • Speed, ease and availability of distribution of the information
    • Minimisation of personal space
    • Absence of spatial restrictions
    • Efficiency (reaction in real time)
    Social Media:
  • 18. Platforms of the Social Media :
    • Internet-forums
    • Collective and personal blogs
    • Podcasts – audio and video
    • Wiki in all forms
    • E-mail
    • Social Networks
    • On-line games
  • 19. To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years
  • 20.
    • The most popular American social network is less than for 9 months has received more 100 million users.
  • 21. Further it is MORE ! Much MORE !
  • 22. In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?
  • 23.
    • 4 billion search inquiries every day.
    • 175 million –
    • every hour.
    • 2.9 million –
    • every minute
  • 24. FIRST THERE WAS AN EGG ?
  • 25.
    • Electronic bulletin boards
    • On-Line services
    • Systems of instant messages
  • 26. Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)
  • 27. THEN THE HEN ?
  • 28. FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)
  • 29. PhotoBucket (2003) Flickr (2004) YouTube (2005)
  • 30. Justin.tv (2006) Ustream.tv (2006) Twitter (2006)
  • 31.  
  • 32.
    • 175 000 000 users
    • more than
    • 95 000 000 twitts every day
    • about 4 000 000 twitts every hour
    2010 vs 2011
    • 75 000 000 users
    • more than
    • 27 000 000 twitts every day
    • about 1 300 000
    • twitts every hour
  • 33. 2010 vs 2011
    • 350 000 000 users
    • 175 000 000 users every 24 hours
    • 65 000 000 log in through mobile phones
    • 640 000 000 users
    • 250 000 000 users every 24 hours
    • 200 000 000 log in through mobile phones
  • 34. 2010 vs 2011
    • more than 4 billion images
    • more than 5 billion images
  • 35. 2010 vs 2011
    • 14 000 000 articles
    • 85 000 active participants
    • 17 000 000
    • articles
    • 91 000 active participants
  • 36. 2010 vs 2011
    • more than
    • 50 000 000 users
    • more than
    • 11 000 000 in Europe
    • more than
    • 100 000 000 users
    • more than
    • 20 000 000 in Europe
  • 37. To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr < 2 billion viewings on YouTube every 24 hours
  • 38. To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000
  • 39.  
  • 40. MAD PACES OF GROWTH !
  • 41. For a supper : Why brands love the Social Media ?
  • 42. Media advertising increases the search traffic by 13,7 %
  • 43. 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services
  • 44. But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results
  • 45. 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice
  • 46. 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions
  • 47. TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN
  • 48. Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media
  • 49. The conclusion. What waits further the Social Media ?
  • 50. The general expenses for media-advertising in 2010 will increase up to 564 billion dollars
  • 51. Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars
  • 52. Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars
  • 53. In 2015 Internet-users in USA will be in 50 times more , than in 2006
  • 54. P.S.
    • Video on YouTube , where the president of Russian Federation – Dmitriy Medvedev is dancing , already have looked more than 6 million 25 thousand users.
    • To see it , it is enough to write in a line of search the phrase: « Medvedev is dancing ».
  • 55. P.S.
    • Video , when the president of USA – Barack Obama is dancing, already have looked more than
    • 10 million 791 thousand users of YouTube .
    • To see and that amazing dance - show from Barack Obama , write in line of search of YouTube : « Obama dance » .
  • 56.  
  • 57. e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina
  • 58. Used sources :
    • 1. Alla Chernich « The world of new media »
    • 2. Dan Gillmor « We are media »
    • 3. Igor Piskunov « Trand of year – advertising in Social Media »
    • 4. Andrey Lebedev « Advertising in Social Media »
    • 5. http://www.briansolis.com
    • 6. http://www.towave.ru
    • 7. http://www.slideshare.net
    • 8. http://www.emarketer.com
    • 9. http://mashable.com
    • 10. http://socialtimes.com
    • 11. http://www.allfacebook.com
    • 12. http://www.internetworldstats.com
    • 13. of course the sites : http://www.yahoo.com, http://www.facebook.com,
    • http://twitter.com,
    • http://www.youtube.com, http://www. linkedin .com,
    • http://www. flickr .com
    • 14. And other the social sites