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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)

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Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

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    Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011) Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011) Presentation Transcript

    • SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER
      • The Worldwide Web
      • The Global Network
      • The Information field
    • Total WORLDWIDE population
      • 6.805.609.960
    • Total INTERNET population
      • 1.966.514.816
      • Every THIRD person in the World uses the INTERNET
    •  
    • In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs
    • In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%
      • 63,7 % Internet-users in USA
      • there are in the Social Media
      • WHY
      • ?
      • SOCIAL
      • MEDIA
      • =
      • DIALOGUE
    •  
    •  
    •  
    •  
    • Social Media is the
      • people , who communicate
      • on-line
      • Speed, ease and availability of distribution of the information
      • Minimisation of personal space
      • Absence of spatial restrictions
      • Efficiency (reaction in real time)
      Social Media:
    • Platforms of the Social Media :
      • Internet-forums
      • Collective and personal blogs
      • Podcasts – audio and video
      • Wiki in all forms
      • E-mail
      • Social Networks
      • On-line games
    • To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years
      • The most popular American social network is less than for 9 months has received more 100 million users.
    • Further it is MORE ! Much MORE !
    • In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?
      • 4 billion search inquiries every day.
      • 175 million –
      • every hour.
      • 2.9 million –
      • every minute
    • FIRST THERE WAS AN EGG ?
      • Electronic bulletin boards
      • On-Line services
      • Systems of instant messages
    • Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)
    • THEN THE HEN ?
    • FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)
    • PhotoBucket (2003) Flickr (2004) YouTube (2005)
    • Justin.tv (2006) Ustream.tv (2006) Twitter (2006)
    •  
      • 175 000 000 users
      • more than
      • 95 000 000 twitts every day
      • about 4 000 000 twitts every hour
      2010 vs 2011
      • 75 000 000 users
      • more than
      • 27 000 000 twitts every day
      • about 1 300 000
      • twitts every hour
    • 2010 vs 2011
      • 350 000 000 users
      • 175 000 000 users every 24 hours
      • 65 000 000 log in through mobile phones
      • 640 000 000 users
      • 250 000 000 users every 24 hours
      • 200 000 000 log in through mobile phones
    • 2010 vs 2011
      • more than 4 billion images
      • more than 5 billion images
    • 2010 vs 2011
      • 14 000 000 articles
      • 85 000 active participants
      • 17 000 000
      • articles
      • 91 000 active participants
    • 2010 vs 2011
      • more than
      • 50 000 000 users
      • more than
      • 11 000 000 in Europe
      • more than
      • 100 000 000 users
      • more than
      • 20 000 000 in Europe
    • To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr < 2 billion viewings on YouTube every 24 hours
    • To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000
    •  
    • MAD PACES OF GROWTH !
    • For a supper : Why brands love the Social Media ?
    • Media advertising increases the search traffic by 13,7 %
    • 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services
    • But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results
    • 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice
    • 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions
    • TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN
    • Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media
    • The conclusion. What waits further the Social Media ?
    • The general expenses for media-advertising in 2010 will increase up to 564 billion dollars
    • Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars
    • Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars
    • In 2015 Internet-users in USA will be in 50 times more , than in 2006
    • P.S.
      • Video on YouTube , where the president of Russian Federation – Dmitriy Medvedev is dancing , already have looked more than 6 million 25 thousand users.
      • To see it , it is enough to write in a line of search the phrase: « Medvedev is dancing ».
    • P.S.
      • Video , when the president of USA – Barack Obama is dancing, already have looked more than
      • 10 million 791 thousand users of YouTube .
      • To see and that amazing dance - show from Barack Obama , write in line of search of YouTube : « Obama dance » .
    •  
    • e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina
    • Used sources :
      • 1. Alla Chernich « The world of new media »
      • 2. Dan Gillmor « We are media »
      • 3. Igor Piskunov « Trand of year – advertising in Social Media »
      • 4. Andrey Lebedev « Advertising in Social Media »
      • 5. http://www.briansolis.com
      • 6. http://www.towave.ru
      • 7. http://www.slideshare.net
      • 8. http://www.emarketer.com
      • 9. http://mashable.com
      • 10. http://socialtimes.com
      • 11. http://www.allfacebook.com
      • 12. http://www.internetworldstats.com
      • 13. of course the sites : http://www.yahoo.com, http://www.facebook.com,
      • http://twitter.com,
      • http://www.youtube.com, http://www. linkedin .com,
      • http://www. flickr .com
      • 14. And other the social sites