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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)
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Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: Global and Local", Vilnius, May, 2011)

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Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

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  • 1. SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER
  • 2. <ul><li>The Worldwide Web </li></ul><ul><li>The Global Network </li></ul><ul><li>The Information field </li></ul>
  • 3. Total WORLDWIDE population <ul><li>6.805.609.960 </li></ul>
  • 4. Total INTERNET population <ul><li>1.966.514.816 </li></ul>
  • 5. <ul><li>Every THIRD person in the World uses the INTERNET </li></ul>
  • 6. &nbsp;
  • 7. In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs
  • 8. In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%
  • 9. <ul><li>63,7 % Internet-users in USA </li></ul><ul><li>there are in the Social Media </li></ul>
  • 10. <ul><li>WHY </li></ul><ul><li>? </li></ul>
  • 11. <ul><li>SOCIAL </li></ul><ul><li>MEDIA </li></ul><ul><li>= </li></ul><ul><li>DIALOGUE </li></ul>
  • 12. &nbsp;
  • 13. &nbsp;
  • 14. &nbsp;
  • 15. &nbsp;
  • 16. Social Media is the <ul><li>people , who communicate </li></ul><ul><li>on-line </li></ul>
  • 17. <ul><li>Speed, ease and availability of distribution of the information </li></ul><ul><li>Minimisation of personal space </li></ul><ul><li>Absence of spatial restrictions </li></ul><ul><li>Efficiency (reaction in real time) </li></ul>Social Media:
  • 18. Platforms of the Social Media : <ul><li>Internet-forums </li></ul><ul><li>Collective and personal blogs </li></ul><ul><li>Podcasts – audio and video </li></ul><ul><li>Wiki in all forms </li></ul><ul><li>E-mail </li></ul><ul><li>Social Networks </li></ul><ul><li>On-line games </li></ul>
  • 19. To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years
  • 20. <ul><li>The most popular American social network is less than for 9 months has received more 100 million users. </li></ul>
  • 21. Further it is MORE ! Much MORE !
  • 22. In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?
  • 23. <ul><li>4 billion search inquiries every day. </li></ul><ul><li>175 million – </li></ul><ul><li>every hour. </li></ul><ul><li>2.9 million – </li></ul><ul><li>every minute </li></ul>
  • 24. FIRST THERE WAS AN EGG ?
  • 25. <ul><li>Electronic bulletin boards </li></ul><ul><li>On-Line services </li></ul><ul><li>Systems of instant messages </li></ul>
  • 26. Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)
  • 27. THEN THE HEN ?
  • 28. FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)
  • 29. PhotoBucket (2003) Flickr (2004) YouTube (2005)
  • 30. Justin.tv (2006) Ustream.tv (2006) Twitter (2006)
  • 31. &nbsp;
  • 32. <ul><li>175 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>95 000 000 twitts every day </li></ul><ul><li>about 4 000 000 twitts every hour </li></ul>2010 vs 2011 <ul><li>75 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>27 000 000 twitts every day </li></ul><ul><li>about 1 300 000 </li></ul><ul><li>twitts every hour </li></ul>
  • 33. 2010 vs 2011 <ul><li>350 000 000 users </li></ul><ul><li>175 000 000 users every 24 hours </li></ul><ul><li>65 000 000 log in through mobile phones </li></ul><ul><li>640 000 000 users </li></ul><ul><li>250 000 000 users every 24 hours </li></ul><ul><li>200 000 000 log in through mobile phones </li></ul>
  • 34. 2010 vs 2011 <ul><li>more than 4 billion images </li></ul><ul><li>more than 5 billion images </li></ul>
  • 35. 2010 vs 2011 <ul><li>14 000 000 articles </li></ul><ul><li>85 000 active participants </li></ul><ul><li>17 000 000 </li></ul><ul><li>articles </li></ul><ul><li>91 000 active participants </li></ul>
  • 36. 2010 vs 2011 <ul><li>more than </li></ul><ul><li>50 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>11 000 000 in Europe </li></ul><ul><li>more than </li></ul><ul><li>100 000 000 users </li></ul><ul><li>more than </li></ul><ul><li>20 000 000 in Europe </li></ul>
  • 37. To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr &lt; 2 billion viewings on YouTube every 24 hours
  • 38. To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000
  • 39. &nbsp;
  • 40. MAD PACES OF GROWTH !
  • 41. For a supper : Why brands love the Social Media ?
  • 42. Media advertising increases the search traffic by 13,7 %
  • 43. 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services
  • 44. But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results
  • 45. 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice
  • 46. 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions
  • 47. TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN
  • 48. Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media
  • 49. The conclusion. What waits further the Social Media ?
  • 50. The general expenses for media-advertising in 2010 will increase up to 564 billion dollars
  • 51. Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars
  • 52. Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars
  • 53. In 2015 Internet-users in USA will be in 50 times more , than in 2006
  • 54. P.S. <ul><li>Video on YouTube , where the president of Russian Federation – Dmitriy Medvedev is dancing , already have looked more than 6 million 25 thousand users. </li></ul><ul><li>To see it , it is enough to write in a line of search the phrase: « Medvedev is dancing ». </li></ul>
  • 55. P.S. <ul><li>Video , when the president of USA – Barack Obama is dancing, already have looked more than </li></ul><ul><li>10 million 791 thousand users of YouTube . </li></ul><ul><li>To see and that amazing dance - show from Barack Obama , write in line of search of YouTube : « Obama dance » . </li></ul>
  • 56. &nbsp;
  • 57. e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina
  • 58. Used sources : <ul><li>1. Alla Chernich « The world of new media » </li></ul><ul><li>2. Dan Gillmor « We are media » </li></ul><ul><li>3. Igor Piskunov « Trand of year – advertising in Social Media » </li></ul><ul><li>4. Andrey Lebedev « Advertising in Social Media » </li></ul><ul><li>5. http://www.briansolis.com </li></ul><ul><li>6. http://www.towave.ru </li></ul><ul><li>7. http://www.slideshare.net </li></ul><ul><li>8. http://www.emarketer.com </li></ul><ul><li>9. http://mashable.com </li></ul><ul><li>10. http://socialtimes.com </li></ul><ul><li>11. http://www.allfacebook.com </li></ul><ul><li>12. http://www.internetworldstats.com </li></ul><ul><li>13. of course the sites : http://www.yahoo.com, http://www.facebook.com, </li></ul><ul><li>http://twitter.com, </li></ul><ul><li>http://www.youtube.com, http://www. linkedin .com, </li></ul><ul><li>http://www. flickr .com </li></ul><ul><li>14. And other the social sites </li></ul>

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