0
Lean Mean
iOS App Development*
*developed with real users
Michelle Zassenhaus

Director, UX+Design – TheLadders

@zhaus
@zhaus
lean beginnings
“Become aware of job matches – and express
interest in them – on the go.”
qualified + intent

@zhaus
lean beginnings

sketches

@zhaus

interviews / testing

design studio

early designs
What's an MVP for an app?
How do you iterate?
Customers control the updates
Customers don't come back
1-star reviews diffic...
+

@zhaus
The longitudinal study
1. Get the app into users’ hands early
2. Observe use over sustained time (6 wks)
3. Build, measure...
1. Write test plan
Who
What
When
Where
Why
How
@zhaus
2. Identify & deploy atomic experience
log in
find jobs
save them

@zhaus
3. Recruit participants
ID demo- + psycho- graphics
Email customers with incentive ($300 / 3 milestones)
Funnel through sc...
4. Build, measure, learn - 6 weeks
W

T
surveys sent
roadmap
meeting

M

T

W
recap call

design &
develop

@zhaus

survey...
survey

@zhaus
calls

@zhaus
calls

@zhaus
findings
recap call

@zhaus
planning

@zhaus
What did we learn?
Sorting of jobs
How to execute the “like” feature
Remove the paywall
Usability issues
Detractors + deli...
@zhaus
@zhaus
danke!
iOS

@zhaus

Android
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Lean UX Mobile Development - built alongside real users

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How do you ID an MVP for a Mobile app? We did it by bringing users into the product development process. We devised a 6-week study where we deployed an alpha to real users and iterated upon it until we had an app we felt worthy of 3.5 stars we could release. This is the story of how we did it.

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Transcript of "Lean UX Mobile Development - built alongside real users"

  1. 1. Lean Mean iOS App Development* *developed with real users
  2. 2. Michelle Zassenhaus Director, UX+Design – TheLadders @zhaus
  3. 3. @zhaus
  4. 4. lean beginnings “Become aware of job matches – and express interest in them – on the go.” qualified + intent @zhaus
  5. 5. lean beginnings sketches @zhaus interviews / testing design studio early designs
  6. 6. What's an MVP for an app? How do you iterate? Customers control the updates Customers don't come back 1-star reviews difficult to overcome @zhaus
  7. 7. + @zhaus
  8. 8. The longitudinal study 1. Get the app into users’ hands early 2. Observe use over sustained time (6 wks) 3. Build, measure, learn + evaluate satisfaction @zhaus
  9. 9. 1. Write test plan Who What When Where Why How @zhaus
  10. 10. 2. Identify & deploy atomic experience log in find jobs save them @zhaus
  11. 11. 3. Recruit participants ID demo- + psycho- graphics Email customers with incentive ($300 / 3 milestones) Funnel through screening survey Select for good distribution; call to be sure Procure + distribute tools (test flight, reflector app, gotomeeting) @zhaus
  12. 12. 4. Build, measure, learn - 6 weeks W T surveys sent roadmap meeting M T W recap call design & develop @zhaus surveys sent planning + reprioritization roadmap meeting F (6) 30m gotomeeting calls (6) 30m gotomeeting calls
  13. 13. survey @zhaus
  14. 14. calls @zhaus
  15. 15. calls @zhaus
  16. 16. findings recap call @zhaus
  17. 17. planning @zhaus
  18. 18. What did we learn? Sorting of jobs How to execute the “like” feature Remove the paywall Usability issues Detractors + delighters @zhaus
  19. 19. @zhaus
  20. 20. @zhaus
  21. 21. danke! iOS @zhaus Android
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