The ONLY AUTHORIZED Service Provider Communicate withChinese Tourists (Individual Visit Scheme)

Tourist Market Updates:田北俊坦言較為擔心內地市場，「香港每天仍有新增豬流感個案，可能部分旅客仍不放心出外旅行。」他更指，無信心到八、九月可回升，但期望內地不會跌超過一成五至一成六。 (星島)2009年7月28日澳門政府統計局公布，澳門上半年入境旅客總數為1037萬人次，較去年同期跌11.4%。在入境旅客中，一半是內地旅客，數字較去年同期減少17.3%。 (明報) 2009年7月24日金融海嘯與人類豬流感疫雙重打擊下，訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」，向暑假訪港旅客派發總值九千多元優惠券，力谷消費力。 (星島日報報道) 2009年6月30日2

What is Your Next Step?Recession MarketingDo More than just SurviveDo Morethan your Competitors3

Do More than just Survive

Do Morethan your Competitors

008523 Platform Target China Individual Visit Scheme TouristsThe Exclusive Channel in Guangdong ProvinceAppointment letter of exclusivityWork with Guangzhou Post Directmail Bureau* Official & reliable*Guangzhou Post Directmail Bureau*”廣州市郵政商函局” is a subsidiary of Guangdong Post

008523 PlatformBoost Up The Sales OpportunityCover Total Spending HK$ 549,600,000 per monthThe Best Targeted Audients for Call-for-action campaignsJoint / Solo PromotionHigh Involvement Cross Media, Automated communicationsAll-in-one Service from idea to implementationCross Media for Highest Response & InvolvementPaper Communication Online CommunicationMobile Communication

Cover Total Spending HK$ 549,600,000 per month

The Best Targeted Audients for Call-for-action campaigns

High Involvement Cross Media, Automated communications

All-in-one Service from idea to implementation

Paper Communication

Online Communication

Mobile Communication

Leverage 008523 PlatformYou want Expand brand awareness008523 offers Coverage of the largest tourist sourceSource: Hong Kong Tourism Board6

Leverage 008523 PlatformYou want Be different and memorable in your marketplace008523 offers 360-degree communication with your customers 7

Leverage 008523 PlatformYou want Measure your marketing efforts & increase revenues008523 offers Track and induce higher response & conversion rate 8

Advertising opportunityAdvertising Channel9Solo PromotionJoint Promotion

Joint Promotion – Lucky Draw Invitation (Mailer)10High coverageBest for “call-for-action” campaign

High coverage

Best for “call-for-action” campaign

Joint Promotion11Uniqueness:Continuous exposureBest for “brand building”Ad Space:Editor choice articleseCoupon ZoneOnline bannersUniqueness:Trust builtRead through news letterBest for “news update ” & “friend referral program”Ad Space:E-news letterUniqueness:High coverageBest for “call-for-action” campaignAd Space:Discount coupon zoneLucky draw sponsorInsertionUniqueness:High involvementBest for “limited offer”Ad Space:Lucky Draw Sponsor Lucky draw mini-site themeOnline bannersUniqueness:Instant communicationBest for “call-for-action” and “action reminder”Ad Space:Lucky Draw Sponsor Lucky draw mini-site themeOnline banners

Continuous exposure

Best for “brand building”

Editor choice articles

eCoupon Zone

Online banners

Trust built

Read through news letter

Best for “news update ” & “friend referral program”Ad Space:

E-news letter

High coverage

Best for “call-for-action” campaign

Discount coupon zone

Lucky draw sponsor

Insertion

High involvement

Best for “limited offer”

Lucky Draw Sponsor

Lucky draw mini-site theme

Online banners

Instant communication

Best for “call-for-action” and “action reminder”

Lucky Draw Sponsor

Lucky draw mini-site theme

Online banners

Joint Promotion – Lucky Draw GameHigh involvementBest for “limited offer”12

High involvement

Best for “limited offer”

Joint Promotion – Online CommunityInstant communicationBest for “call-for-action” and “action reminder”13

Instant communication

Best for “call-for-action” and “action reminder”

Joint Promotion – Online Community優禮 會員有 券特惠區Merchants Invitation Now!

008523 Upcoming Activities – Photo Competition「自由行，自由影」 攝影大賽Sponsor Invitation Now!!

Solo Promotion16Total solution servicesAutomated and driven by dataReview & develop counter measuresMarketing Campaign ObjectiveSegment for 1:1 communication with cross media channelsReal-time responseand amend for better result

Contact usFor any enquires or questions, please do not hesitate to contact us:Alex ChowE-mail: alex.chow@imedia.asiaDirect line: 852 2283 2231Mobile: 852 9877 1751Vincent ZhangE-mail: vincent.zhang@imedia.asiaDirect line: 852 2283 2262Mobile: 852 6675 0220