008523 Platform - Web2.0 China Market Communication Tool

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008523 is a marketing booklet via China Post office sent to visa applicants. Combination with online community, membership program, email & mobile, it is a typical web2.0 marketing tool

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008523 Platform - Web2.0 China Market Communication Tool

  1. 1. The ONLY AUTHORIZED Service Provider <br />Communicate with<br />Chinese Tourists (Individual Visit Scheme)<br />
  2. 2. Tourist Market Updates:<br />田北俊坦言較為擔心內地市場,「香港每天仍有新增豬流感個案,可能部分旅客仍不放心出外旅行。」他更指,無信心到八、九月可回升,但期望內地不會跌超過一成五至一成六。<br /> (星島)2009年7月28日<br />澳門政府統計局公布,澳門上半年入境旅客總數為1037萬人次,較去年同期跌11.4%。在入境旅客中,一半是內地旅客,數字較去年同期減少17.3%。<br /> (明報) 2009年7月24日<br />金融海嘯與人類豬流感疫雙重打擊下,訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」,向暑假訪港旅客派發總值九千多元優惠券,力谷消費力。<br /> (星島日報報道) 2009年6月30日<br />2<br />
  3. 3. What is Your Next Step?<br />Recession Marketing<br /><ul><li>Do More than just Survive
  4. 4. Do Morethan your Competitors</li></ul>3<br />
  5. 5. 008523 Platform<br /> Target China Individual Visit Scheme Tourists<br />The Exclusive Channel in Guangdong Province<br />Appointment letter of exclusivity<br />Work with Guangzhou Post Directmail Bureau*<br /> Official & reliable<br />*Guangzhou Post Directmail Bureau*”廣州市郵政商函局” is a subsidiary of Guangdong Post<br />
  6. 6. 008523 Platform<br />Boost Up The Sales Opportunity<br /><ul><li>Cover Total Spending HK$ 549,600,000 per month
  7. 7. The Best Targeted Audients for Call-for-action campaigns</li></ul>Joint / Solo Promotion<br /><ul><li>High Involvement Cross Media, Automated communications
  8. 8. All-in-one Service from idea to implementation</li></ul>Cross Media for Highest Response & Involvement<br /><ul><li>Paper Communication
  9. 9. Online Communication
  10. 10. Mobile Communication</li></li></ul><li>Leverage 008523 Platform<br />You want<br /> Expand brand awareness<br />008523 offers<br /> Coverage of the largest tourist source<br />Source: Hong Kong Tourism Board<br />6<br />
  11. 11. Leverage 008523 Platform<br />You want<br /> Be different and memorable in your marketplace<br />008523 offers<br /> 360-degree communication with your customers <br />7<br />
  12. 12. Leverage 008523 Platform<br />You want<br /> Measure your marketing efforts & increase revenues<br />008523 offers<br /> Track and induce higher response & conversion rate <br />8<br />
  13. 13. Advertising opportunity<br />Advertising Channel<br />9<br />Solo Promotion<br />Joint Promotion<br />
  14. 14. Joint Promotion – Lucky Draw Invitation (Mailer)<br />10<br /><ul><li>High coverage
  15. 15. Best for “call-for-action” campaign</li></li></ul><li>Joint Promotion<br />11<br />Uniqueness:<br /><ul><li>Continuous exposure
  16. 16. Best for “brand building”</li></ul>Ad Space:<br /><ul><li>Editor choice articles
  17. 17. eCoupon Zone
  18. 18. Online banners</li></ul>Uniqueness:<br /><ul><li>Trust built
  19. 19. Read through news letter
  20. 20. Best for “news update ” & “friend referral program”Ad Space:
  21. 21. E-news letter</li></ul>Uniqueness:<br /><ul><li>High coverage
  22. 22. Best for “call-for-action” campaign</li></ul>Ad Space:<br /><ul><li>Discount coupon zone
  23. 23. Lucky draw sponsor
  24. 24. Insertion</li></ul>Uniqueness:<br /><ul><li>High involvement
  25. 25. Best for “limited offer”</li></ul>Ad Space:<br /><ul><li>Lucky Draw Sponsor
  26. 26. Lucky draw mini-site theme
  27. 27. Online banners</li></ul>Uniqueness:<br /><ul><li>Instant communication
  28. 28. Best for “call-for-action” and “action reminder”</li></ul>Ad Space:<br /><ul><li>Lucky Draw Sponsor
  29. 29. Lucky draw mini-site theme
  30. 30. Online banners</li></li></ul><li>Joint Promotion – Lucky Draw Game<br /><ul><li>High involvement
  31. 31. Best for “limited offer”</li></ul>12<br />
  32. 32. Joint Promotion – Online Community<br /><ul><li>Instant communication
  33. 33. Best for “call-for-action” and “action reminder”</li></ul>13<br />
  34. 34. Joint Promotion – Online Community<br />優<br />禮<br /> 會員有 <br />券特惠區<br />Merchants Invitation Now!<br />
  35. 35. 008523 Upcoming Activities – Photo Competition<br />「自由行,自由影」<br /> 攝影大賽<br />Sponsor Invitation Now!!<br />
  36. 36. Solo Promotion<br />16<br />Total solution services<br />Automated and driven by data<br />Review & develop counter measures<br />Marketing Campaign Objective<br />Segment for 1:1 communication with cross media channels<br />Real-time responseand amend for better result<br />
  37. 37. Contact us<br />For any enquires or questions, please do not hesitate to contact us:<br />Alex Chow<br />E-mail: alex.chow@imedia.asia<br />Direct line: 852 2283 2231<br />Mobile: 852 9877 1751<br />Vincent Zhang<br />E-mail: vincent.zhang@imedia.asia<br />Direct line: 852 2283 2262<br />Mobile: 852 6675 0220<br />

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