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Strategy: beyond advertising

by Founder at Zeus Jones on Dec 03, 2008

  • 33,491 views

This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners that we needed to do something ...

This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners that we needed to do something different.

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  • advertmaxwell Maxwell Nkrumah, Copywriter at Admedia DraftFCB Surely, you have inspired my new path. But I'm so glad to have been a part of the advertising world. It's a psychologically active world. Zeus, this presentation is awesome. Awesomely created by someone who has been shaped by critical thinking, inspired by Advertising. God bless you. 4 months ago
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  • bclang Briana Lang, Senior Art Director at Think Creative Inc. Thank you Adrian for delivering in all of the ways you said you could not! I read every page and it was certainly reinvigorating, inspiring, optimistic, etc. I just happened across this presentation and it articulates better than I have been able to exactly how I want to work differently for my clients. I am so curious to learn more about how this approach has worked for you and your intrepid team after a few years! 9 months ago
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  • shvmdhwn Shivam Dhawan, Chief Strategist at Arbunize 'We are helping our clients make their customers happier' Spot on!
    This is nicely told story. Truly inspirational.
    You have extracted a I total agreement with everything mentioned and learnt from your experiences. Nice analysis.
    Looking in 2013 I will have to research on the graph you have posted i the end with the biggest brands and advertising strategy to confirm the point you have made.
    I am working on a deck to demonstrate the link between analytical data and online strategy with the problem of conversion of the former to the later.
    I am glad I stumbled on this, one of the best case studies I have come across on the topic.
    10 months ago
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  • manishkhag manishkhag really good ideas.... 1 year ago
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  • KIRCHNER2010 = Marco Kirchner = at = Marco Kirchner = = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Overview: http://bit.ly/b1Eehh
    Testimonials: http://bit.ly/l3WEXJ
    Website: www.MyEntrepreneurCommunity.com
    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    2 years ago
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  • jobhrai jobhrai read each slide. thank you. 4 years ago
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  • snowthrower snowthrower, snow man Good strategy 5 years ago
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  • ahsimons ahsimons Excellent presentation that illustrates the difference between one aspect of a marketing plan(advertising) and an overall business strategy. 5 years ago
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  • formfaktor Alexander Wipf, Head of Planning at Leo Burnett Very nice. Totally agree strategy and planning for Advertising is not only passe and ineffective, it is boring. When you give a brand a purpose you can do much more than a bunch of ads: Human-centered acts that actually make a difference in people's lives and coming up with strategy of what kind of acts, where and when is not only more interesting, but also a way to integrate what used to be ATL and BTL right from the beginning strategically. 5 years ago
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  • formfaktor Alexander Wipf, Head of Planning at Leo Burnett Very nice. Totally agree strategy and planning for Advertising is not only passe and ineffective, it is boring. When you look at people's actual behavior as opposed to just attitude, you can give a brand a purpose you can do much more than a bunch of ads: Human-centered acts that actually make a qualitative difference in people's lives and the business bottom line. So our approach is to come up with strategy for what kind of acts (not ads), where and when. It is not only more interesting, but also a way to integrate what used to be ATL and BTL right from the beginning strategically. 5 years ago
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