Search

Polygamous Weddings Conference

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    15 Favorites

    Polygamous Weddings Conference - Presentation Transcript

    1. Polygamous Weddings October 26, 2007 © Zeus Jones 2007
    2. Transformation. © Zeus Jones 2007
    3. © Zeus Jones 2007
    4. Transformation #1: Demographic. © Zeus Jones 2007
    5. © Zeus Jones 2007
    6. Baby boomers 78 million © Zeus Jones 2007
    7. Gen Y Baby boomers 70 million 78 million © Zeus Jones 2007
    8. Gen Y Baby boomers 70 million 78 million Defining Values Defining Values Individual Social Fixed social groups Flexible social groups Pessimists Optimists Critical Accepting Private Sharing Hierarchical Flat Ordered/segmented Reject borders © Zeus Jones 2007 etc. etc.
    9. Transformation #2: Economic. © Zeus Jones 2007
    10. We now live in a post- industrial society. © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
    11. We now live in a post- industrial society. Agriculture Industry Services © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
    12. Transformation #3: Cultural. © Zeus Jones 2007
    13. © Zeus Jones 2007
    14. © Zeus Jones 2007
    15. Phases of postmodernism. No views Protest Judgment Looking backwards Saying Verbal Rational Your world © Zeus Jones 2007 1960s 2000s
    16. Phases of postmodernism. No views Many views Protest Embrace Judgment Open Looking backwards Looking forwards Saying Doing Verbal Visual Rational Emotional Your world My world © Zeus Jones 2007 1960s 2000s
    17. © Zeus Jones 2007
    18. Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
    19. Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
    20. postmodernism © Zeus Jones 2007
    21. playing with content © Zeus Jones 2007
    22. with form playing © Zeus Jones 2007
    23. powerpoint postmodernism © Zeus Jones 2007
    24. “borrowing” © Zeus Jones 2007
    25. < Larry Lessig > © Zeus Jones 2007
    26. © Zeus Jones 2007
    27. © Zeus Jones 2007
    28. © Zeus Jones 2007
    29. © Zeus Jones 2007
    30. © Zeus Jones 2007
    31. © Zeus Jones 2007
    32. © Zeus Jones 2007
    33. © Zeus Jones 2007
    34. 6 Minutes © Zeus Jones 2007
    35. not 6 Minutes © Zeus Jones 2007
    36. :60 © Zeus Jones 2007
    37. WTF? © Zeus Jones 2007
    38. going? © Zeus Jones 2007
    39. point? © Zeus Jones 2007
    40. We have become semioticians. © Zeus Jones 2007
    41. We have become semioticians. We write our own stories. © Zeus Jones 2007
    42. Photo: Thomas Bruce. © Zeus Jones 2007
    43. This affects how brands are built and managed. © Zeus Jones 2007
    44. © Zeus Jones 2007
    45. “You now have to decide what 'image' you want for your brand. “Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” © Zeus Jones 2007
    46. © Zeus Jones 2007 Imagery takes a back seat to experience. The ideas brands attempt to convey are far less meaningful than the interactions we have with them.
    47. Shapers of Copywriters & imagery: Art Directors © Zeus Jones 2007
    48. Digitalists & Shapers of Designers interactions: © Zeus Jones 2007
    49. Understanding past Strategic input Communications Changing perceptions © Zeus Jones 2007
    50. Creating future Creative output Actions Changing behavior © Zeus Jones 2007
    51. Defining Planning was: Interactions. © Zeus Jones 2007
    52. Designing Planning Is: Interactions. © Zeus Jones 2007
    53. © Zeus Jones 2007
    54. Structure trumps content. © Zeus Jones 2007
    55. Structure trumps content. Our industry is geared around content. © Zeus Jones 2007
    56. Meaning is a result of the interaction. © Zeus Jones 2007
    57. Communication is modified by experience. © Zeus Jones 2007
    58. Communication is modified by experience. Experience is unique: communication is unique. © Zeus Jones 2007
    59. © Zeus Jones 2007
    60. Yes! © Zeus Jones 2007
    61. Industrial-age marketing was mechanical. © Zeus Jones 2007
    62. Industrial-age marketing was mechanical. Post-industrial marketing can be more human. © Zeus Jones 2007
    63. Great communications are interruptive. © Zeus Jones 2007
    64. Great communications are interruptive. Great interactions are supportive. © Zeus Jones 2007
    65. Communications make you think. © Zeus Jones 2007
    66. Communications make you think. Interactions let you do what you never imagined. © Zeus Jones 2007
    67. Communications deliver one message to everyone. © Zeus Jones 2007
    68. Communications deliver one message to everyone. Interactions can be highly personal. © Zeus Jones 2007
    69. More meanings make brands richer. © Zeus Jones 2007 `
    70. More meanings make brands richer. More meanings make this presentation richer. © Zeus Jones 2007 `
    71. Thank you. Where we live: www.zeusjones.com Where we think: zeusjones.blogspot.com © Zeus Jones 2007

    + Zeus JonesZeus Jones, 3 years ago

    custom

    3095 views, 15 favs, 16 embeds more stats

    This is a presentation I gave at the recent Polygam more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 3095
      • 2807 on SlideShare
      • 288 from embeds
    • Comments 0
    • Favorites 15
    • Downloads 117
    Most viewed embeds
    • 97 views on http://zeusjones.blogspot.com
    • 54 views on http://garethkay.typepad.com
    • 37 views on http://www.zeusjones.com
    • 20 views on http://servantofchaos.typepad.com
    • 19 views on http://neilperkin.typepad.com

    more

    All embeds
    • 97 views on http://zeusjones.blogspot.com
    • 54 views on http://garethkay.typepad.com
    • 37 views on http://www.zeusjones.com
    • 20 views on http://servantofchaos.typepad.com
    • 19 views on http://neilperkin.typepad.com
    • 14 views on http://www.adamcrowe.com
    • 11 views on http://zeusjones.com
    • 10 views on http://www.achtungwerbung.de
    • 10 views on http://www.garethkay.typepad.com
    • 5 views on http://www.netvibes.com
    • 4 views on http://beta.zeusjones.com
    • 2 views on file://
    • 2 views on file://localhost
    • 1 views on http://www.zeusjones.blogspot.com
    • 1 views on http://fronter.com
    • 1 views on http://yankee.bravo

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    more
    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved