Polygamous Weddings Conference

Polygamous Weddings October 26, 2007 © Zeus Jones 2007

Transformation. © Zeus Jones 2007

Transformation #1: Demographic. © Zeus Jones 2007

Baby boomers 78 million © Zeus Jones 2007

Gen Y Baby boomers 70 million 78 million © Zeus Jones 2007

Gen Y Baby boomers 70 million 78 million Defining Values Defining Values Individual Social Fixed social groups Flexible social groups Pessimists Optimists Critical Accepting Private Sharing Hierarchical Flat Ordered/segmented Reject borders © Zeus Jones 2007 etc. etc.

Transformation #2: Economic. © Zeus Jones 2007

We now live in a post- industrial society. © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007

We now live in a post- industrial society. Agriculture Industry Services © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007

Transformation #3: Cultural. © Zeus Jones 2007

Phases of postmodernism. No views Protest Judgment Looking backwards Saying Verbal Rational Your world © Zeus Jones 2007 1960s 2000s

Phases of postmodernism. No views Many views Protest Embrace Judgment Open Looking backwards Looking forwards Saying Doing Verbal Visual Rational Emotional Your world My world © Zeus Jones 2007 1960s 2000s

Zeus Jones. Born March 1, 2007 © Zeus Jones 2007

postmodernism © Zeus Jones 2007

playing with content © Zeus Jones 2007

with form playing © Zeus Jones 2007

powerpoint postmodernism © Zeus Jones 2007

“borrowing” © Zeus Jones 2007

< Larry Lessig > © Zeus Jones 2007

6 Minutes © Zeus Jones 2007

not 6 Minutes © Zeus Jones 2007

:60 © Zeus Jones 2007

WTF? © Zeus Jones 2007

going? © Zeus Jones 2007

point? © Zeus Jones 2007

We have become semioticians. © Zeus Jones 2007

We have become semioticians. We write our own stories. © Zeus Jones 2007

Photo: Thomas Bruce. © Zeus Jones 2007

This affects how brands are built and managed. © Zeus Jones 2007

“You now have to decide what 'image' you want for your brand. “Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” © Zeus Jones 2007

Shapers of Copywriters & imagery: Art Directors © Zeus Jones 2007

Digitalists & Shapers of Designers interactions: © Zeus Jones 2007

Understanding past Strategic input Communications Changing perceptions © Zeus Jones 2007

Creating future Creative output Actions Changing behavior © Zeus Jones 2007

Defining Planning was: Interactions. © Zeus Jones 2007

Designing Planning Is: Interactions. © Zeus Jones 2007

Communications deliver one message to everyone. © Zeus Jones 2007

Communications deliver one message to everyone. Interactions can be highly personal. © Zeus Jones 2007

More meanings make brands richer. © Zeus Jones 2007 `

More meanings make brands richer. More meanings make this presentation richer. © Zeus Jones 2007 `

Thank you. Where we live: www.zeusjones.com Where we think: zeusjones.blogspot.com © Zeus Jones 2007

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Polygamous Weddings Conference

by Zeus Jones on Oct 30, 2007

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