Polygamous Weddings

October 26, 2007




                      © Zeus Jones 2007
Transformation.




© Zeus Jones 2007
© Zeus Jones 2007
Transformation #1: Demographic.




                                  © Zeus Jones 2007
© Zeus Jones 2007
Baby boomers
  78 million




               © Zeus Jones 2007
Gen Y
Baby boomers
               70 million
  78 million




                            © Zeus Jones 2007
Gen Y
 Baby boomers
                          70 million
   78 million




Defining Values         Defining Values

     I...
Transformation #2: Economic.




                               © Zeus Jones 2007
We now live
 in a post-
 industrial
  society.




                                                                     © ...
We now live
       in a post-
       industrial
        society.



Agriculture   Industry   Services




                ...
Transformation #3: Cultural.




                               © Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
Phases of postmodernism.


  No views

  Protest

  Judgment

  Looking backwards

  Saying

  Verbal

  Rational

  Your ...
Phases of postmodernism.


  No views                      Many views

  Protest                          Embrace

  Judgm...
© Zeus Jones 2007
Zeus Jones.

Born March 1, 2007




                     © Zeus Jones 2007
Zeus Jones.

Born March 1, 2007




                     © Zeus Jones 2007
postmodernism




© Zeus Jones 2007
playing
 with
content




          © Zeus Jones 2007
with
                     form
                    playing




© Zeus Jones 2007
powerpoint postmodernism




                           © Zeus Jones 2007
“borrowing”




© Zeus Jones 2007
< Larry Lessig >




© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
6 Minutes




© Zeus Jones 2007
not
                    6 Minutes




© Zeus Jones 2007
:60




© Zeus Jones 2007
WTF?




© Zeus Jones 2007
going?




© Zeus Jones 2007
point?




© Zeus Jones 2007
We have become semioticians.




                               © Zeus Jones 2007
We have become semioticians.
We write our own stories.




                               © Zeus Jones 2007
Photo: Thomas Bruce.




                       © Zeus Jones 2007
This affects how brands are built and managed.




                                                 © Zeus Jones 2007
© Zeus Jones 2007
“You now have to decide
what 'image' you want for
       your brand.

“Image means personality.
Products, like people, hav...
© Zeus Jones 2007
Imagery takes a back seat to experience. The ideas brands attempt to convey are far
less meaningful than...
Shapers of   Copywriters &
 imagery:    Art Directors




                             © Zeus Jones 2007
Digitalists &    Shapers of
 Designers      interactions:




                                © Zeus Jones 2007
Understanding past

   Strategic input

  Communications

Changing perceptions




                       © Zeus Jones 2007
Creating future

 Creative output

     Actions

Changing behavior




                    © Zeus Jones 2007
Defining
Planning was:
                Interactions.




                                © Zeus Jones 2007
Designing
Planning Is:
               Interactions.




                               © Zeus Jones 2007
© Zeus Jones 2007
Structure trumps content.




                            © Zeus Jones 2007
Structure trumps content.
Our industry is geared around content.




                                         © Zeus Jones...
Meaning is a result of the interaction.




                                          © Zeus Jones 2007
Communication is modified by experience.




                                           © Zeus Jones 2007
Communication is modified by experience.
Experience is unique: communication is unique.




                              ...
© Zeus Jones 2007
Yes!




© Zeus Jones 2007
Industrial-age marketing was mechanical.




                                           © Zeus Jones 2007
Industrial-age marketing was mechanical.
Post-industrial marketing can be more human.




                                ...
Great communications are interruptive.




                                         © Zeus Jones 2007
Great communications are interruptive.
   Great interactions are supportive.




                                         ...
Communications make you think.




                                 © Zeus Jones 2007
Communications make you think.
Interactions let you do what you never imagined.




                                      ...
Communications deliver one message to everyone.




                                                  © Zeus Jones 2007
Communications deliver one message to everyone.
     Interactions can be highly personal.




                            ...
More meanings make brands richer.




                                        © Zeus Jones 2007
`
More meanings make brands richer.
    More meanings make this presentation richer.




                                   ...
Thank you.

Where we live: www.zeusjones.com
Where we think: zeusjones.blogspot.com




                                  ...
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Polygamous Weddings Conference

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This is a presentation I gave at the recent Polygamous Weddings conference. I think the voice track will be up soon at polygamousweddings.com

Published in: Business

Polygamous Weddings Conference

  1. 1. Polygamous Weddings October 26, 2007 © Zeus Jones 2007
  2. 2. Transformation. © Zeus Jones 2007
  3. 3. © Zeus Jones 2007
  4. 4. Transformation #1: Demographic. © Zeus Jones 2007
  5. 5. © Zeus Jones 2007
  6. 6. Baby boomers 78 million © Zeus Jones 2007
  7. 7. Gen Y Baby boomers 70 million 78 million © Zeus Jones 2007
  8. 8. Gen Y Baby boomers 70 million 78 million Defining Values Defining Values Individual Social Fixed social groups Flexible social groups Pessimists Optimists Critical Accepting Private Sharing Hierarchical Flat Ordered/segmented Reject borders © Zeus Jones 2007 etc. etc.
  9. 9. Transformation #2: Economic. © Zeus Jones 2007
  10. 10. We now live in a post- industrial society. © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
  11. 11. We now live in a post- industrial society. Agriculture Industry Services © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
  12. 12. Transformation #3: Cultural. © Zeus Jones 2007
  13. 13. © Zeus Jones 2007
  14. 14. © Zeus Jones 2007
  15. 15. Phases of postmodernism. No views Protest Judgment Looking backwards Saying Verbal Rational Your world © Zeus Jones 2007 1960s 2000s
  16. 16. Phases of postmodernism. No views Many views Protest Embrace Judgment Open Looking backwards Looking forwards Saying Doing Verbal Visual Rational Emotional Your world My world © Zeus Jones 2007 1960s 2000s
  17. 17. © Zeus Jones 2007
  18. 18. Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
  19. 19. Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
  20. 20. postmodernism © Zeus Jones 2007
  21. 21. playing with content © Zeus Jones 2007
  22. 22. with form playing © Zeus Jones 2007
  23. 23. powerpoint postmodernism © Zeus Jones 2007
  24. 24. “borrowing” © Zeus Jones 2007
  25. 25. < Larry Lessig > © Zeus Jones 2007
  26. 26. © Zeus Jones 2007
  27. 27. © Zeus Jones 2007
  28. 28. © Zeus Jones 2007
  29. 29. © Zeus Jones 2007
  30. 30. © Zeus Jones 2007
  31. 31. © Zeus Jones 2007
  32. 32. © Zeus Jones 2007
  33. 33. © Zeus Jones 2007
  34. 34. 6 Minutes © Zeus Jones 2007
  35. 35. not 6 Minutes © Zeus Jones 2007
  36. 36. :60 © Zeus Jones 2007
  37. 37. WTF? © Zeus Jones 2007
  38. 38. going? © Zeus Jones 2007
  39. 39. point? © Zeus Jones 2007
  40. 40. We have become semioticians. © Zeus Jones 2007
  41. 41. We have become semioticians. We write our own stories. © Zeus Jones 2007
  42. 42. Photo: Thomas Bruce. © Zeus Jones 2007
  43. 43. This affects how brands are built and managed. © Zeus Jones 2007
  44. 44. © Zeus Jones 2007
  45. 45. “You now have to decide what 'image' you want for your brand. “Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” © Zeus Jones 2007
  46. 46. © Zeus Jones 2007 Imagery takes a back seat to experience. The ideas brands attempt to convey are far less meaningful than the interactions we have with them.
  47. 47. Shapers of Copywriters & imagery: Art Directors © Zeus Jones 2007
  48. 48. Digitalists & Shapers of Designers interactions: © Zeus Jones 2007
  49. 49. Understanding past Strategic input Communications Changing perceptions © Zeus Jones 2007
  50. 50. Creating future Creative output Actions Changing behavior © Zeus Jones 2007
  51. 51. Defining Planning was: Interactions. © Zeus Jones 2007
  52. 52. Designing Planning Is: Interactions. © Zeus Jones 2007
  53. 53. © Zeus Jones 2007
  54. 54. Structure trumps content. © Zeus Jones 2007
  55. 55. Structure trumps content. Our industry is geared around content. © Zeus Jones 2007
  56. 56. Meaning is a result of the interaction. © Zeus Jones 2007
  57. 57. Communication is modified by experience. © Zeus Jones 2007
  58. 58. Communication is modified by experience. Experience is unique: communication is unique. © Zeus Jones 2007
  59. 59. © Zeus Jones 2007
  60. 60. Yes! © Zeus Jones 2007
  61. 61. Industrial-age marketing was mechanical. © Zeus Jones 2007
  62. 62. Industrial-age marketing was mechanical. Post-industrial marketing can be more human. © Zeus Jones 2007
  63. 63. Great communications are interruptive. © Zeus Jones 2007
  64. 64. Great communications are interruptive. Great interactions are supportive. © Zeus Jones 2007
  65. 65. Communications make you think. © Zeus Jones 2007
  66. 66. Communications make you think. Interactions let you do what you never imagined. © Zeus Jones 2007
  67. 67. Communications deliver one message to everyone. © Zeus Jones 2007
  68. 68. Communications deliver one message to everyone. Interactions can be highly personal. © Zeus Jones 2007
  69. 69. More meanings make brands richer. © Zeus Jones 2007 `
  70. 70. More meanings make brands richer. More meanings make this presentation richer. © Zeus Jones 2007 `
  71. 71. Thank you. Where we live: www.zeusjones.com Where we think: zeusjones.blogspot.com © Zeus Jones 2007
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