Mn united zeus jones

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  • At Zeus, we are major soccer fans. During the World Cup, a lot of us had the game going constantly on second monitors or TVs while we worked. That’s why we were thrilled that the local soccer team, then called The Minnesota Stars, came to us to work on their branding. They had just switched from being owned by the North American Soccer League to private ownership, and they saw this as a chance to make their identity mean more to Minnesota.

    This presentation shows the options that we tried but did not pick. The final version can be found here: http://www.zeusjones.com/blog/2013/giving-our-home-states-soccer-team-a-new-identity/
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Mn united zeus jones

  1. 1. MN United FC Logo and Uniforms Options 2640 Lyndale Ave. South | Minneapolis, Minnesota 55408 | T +1 612 279 1400 | www.zeusjones.com Spring 2013
  2. 2. Initials Conveying a sense of unity through classic interlocking typography 3 options
  3. 3. Moodboard goes here
  4. 4. The Iron Range Exploring an idea that pays homage to Minnesota’s mining heritage 1 option
  5. 5. Deer An idea inspired by a fleet and nimble creature that is found in every Minnesota county 1 option
  6. 6. The Loon This unexpectedly aggressive bird is arguably the most recognizable state symbol 3 options
  7. 7. Natural Elements Ideas inspired by elements such as the Mississippi River, the North Star and aurora borealis 3 options

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