Launch Memphis Workshop

Hello Memphis. April 23, 2009 Monday, April 27, 2009

A brief introduction to Zeus Jones. Monday, April 27, 2009

Monday, April 27, 2009

We build modern brands. Monday, April 27, 2009

The top 10 marketing and advertising books. As voted by readers of Advertising Age. March 2, 2009 © Zeus Jones 2009 Monday, April 27, 2009

Eight of them were written before Google started selling ads. Monday, April 27, 2009

The role of a brand is still the same but almost everything else has changed. Monday, April 27, 2009

A (classic) brand is simply a collection of perceptions in the mind of the consumer. Paul Feldwick - 1991 Monday, April 27, 2009

Brand building through imagery. Monday, April 27, 2009

Brands built using communications. From the Flickr of Pink Ponk Monday, April 27, 2009

Branding solves communications problems. From the Flickr of From the Flickr of Monday, April 27, 2009

A (modern) brand is... simply the sum of the great ideas used to build that brand. John Grant - 2006 Monday, April 27, 2009

Brand building through actual experience. From the Flickr of Justin Case Monday, April 27, 2009

Brands built through interactions. From the Flickr of jurek d Monday, April 27, 2009

Branding propelled by more interactions. Monday, April 27, 2009

Brand Innovation Manifesto - John Grant Monday, April 27, 2009

Modern branding isn’t taught in books it’s being created in the market. Monday, April 27, 2009

13.86 in 13.86 in 21.14 in 21.14 in 13.86 in 4 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Continents_WSJ.indd Description: C-11 (coming out of) — Continents Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 13.86 in It’s time to fly. 21.14 in 3 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Pencil_WSJ.indd Description: C-11 (coming out of) — Pencil Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 21.14 in 1 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Balloon_WSJ.indd Description: C-11 (coming out of) — Balloon Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 5 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_SilverBirds_WSJ.indd Description: C-11 (coming out of) — SilverBirds Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften Monday, April 27, 2009

Brands are a tool for business success. Monday, April 27, 2009

Classic branding prevents business success. From the Flickr of hey mr glen Monday, April 27, 2009

Modern brands are built for a modern world. Monday, April 27, 2009

Modern brands aren’t built through communications. Monday, April 27, 2009

Modern brands are defined by what they do. Monday, April 27, 2009

Regardless of industry, modern brands are service businesses first and foremost. Monday, April 27, 2009

Modern brands invest in people, products and experiences instead of media. Via PSFK Monday, April 27, 2009

Modern brands aren’t built around a promise, they’re built around a belief. Monday, April 27, 2009

Modern brand strength is built by sticking to your beliefs not by opening your wallet. From the Flickr of niznoz Monday, April 27, 2009

Modern brands live in the hearts of your employees not in the minds of your customers. Monday, April 27, 2009

Modern brand strategy is an HR discipline. Monday, April 27, 2009

The differences between modern brands and classic brands are profound. Monday, April 27, 2009

Classic brands Modern brands Delivering a promise Guided by a purpose Internal structure Internal culture Singular consistent messages Multiple coherent ideas Communicate an image Deliver an experience Trust through authority Trust through transparency Controlling Empowering Marketing as a layer Marketing is built-in Create a transactional relationship Create a community Monday, April 27, 2009

Our industry needs to ask the profound questions. Monday, April 27, 2009

What business are we in? What’s our role? What do we actually produce? How do we do it? What kinds of people do we need? Monday, April 27, 2009

The best thing about these questions is there isn’t one right answer. Monday, April 27, 2009

The worst thing about these questions is that they aren’t being asked enough. Monday, April 27, 2009

Thank you. zeusjones.com/blog twitter.com/adrianho Monday, April 27, 2009

Launch Memphis Workshop

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