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Launch Memphis Workshop
 

Launch Memphis Workshop

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A presentation I gave at the launch Memphis/Southern Growth workshop in Memphis on April 23, 2009

A presentation I gave at the launch Memphis/Southern Growth workshop in Memphis on April 23, 2009

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    Launch Memphis Workshop Launch Memphis Workshop Presentation Transcript

    • Hello Memphis. April 23, 2009 Monday, April 27, 2009
    • A brief introduction to Zeus Jones. Monday, April 27, 2009
    • Monday, April 27, 2009
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    • We build modern brands. Monday, April 27, 2009
    • The top 10 marketing and advertising books. As voted by readers of Advertising Age. March 2, 2009 © Zeus Jones 2009 Monday, April 27, 2009
    • Eight of them were written before Google started selling ads. Monday, April 27, 2009
    • © Zeus Jones 2009 Monday, April 27, 2009
    • The role of a brand is still the same but almost everything else has changed. Monday, April 27, 2009
    • A (classic) brand is simply a collection of perceptions in the mind of the consumer. Paul Feldwick - 1991 Monday, April 27, 2009
    • Brand building through imagery. Monday, April 27, 2009
    • Brands built using communications. From the Flickr of Pink Ponk Monday, April 27, 2009
    • Branding solves communications problems. From the Flickr of From the Flickr of Monday, April 27, 2009
    • Monday, April 27, 2009
    • A (modern) brand is... simply the sum of the great ideas used to build that brand. John Grant - 2006 Monday, April 27, 2009
    • Brand building through actual experience. From the Flickr of Justin Case Monday, April 27, 2009
    • Brands built through interactions. From the Flickr of jurek d Monday, April 27, 2009
    • Branding propelled by more interactions. Monday, April 27, 2009
    • Brand Innovation Manifesto - John Grant Monday, April 27, 2009
    • Modern branding isn’t taught in books it’s being created in the market. Monday, April 27, 2009
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    • 13.86 in 13.86 in 21.14 in 21.14 in 13.86 in 4 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Continents_WSJ.indd Description: C-11 (coming out of) — Continents Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 13.86 in It’s time to fly. 21.14 in 3 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Pencil_WSJ.indd Description: C-11 (coming out of) — Pencil Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 21.14 in 1 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Balloon_WSJ.indd Description: C-11 (coming out of) — Balloon Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 5 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_SilverBirds_WSJ.indd Description: C-11 (coming out of) — SilverBirds Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften Monday, April 27, 2009
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    • Brands are a tool for business success. Monday, April 27, 2009
    • Classic branding prevents business success. From the Flickr of hey mr glen Monday, April 27, 2009
    • Modern brands are built for a modern world. Monday, April 27, 2009
    • Modern brands aren’t built through communications. Monday, April 27, 2009
    • Modern brands are defined by what they do. Monday, April 27, 2009
    • Regardless of industry, modern brands are service businesses first and foremost. Monday, April 27, 2009
    • Modern brands invest in people, products and experiences instead of media. Via PSFK Monday, April 27, 2009
    • Modern brands aren’t built around a promise, they’re built around a belief. Monday, April 27, 2009
    • Modern brand strength is built by sticking to your beliefs not by opening your wallet. From the Flickr of niznoz Monday, April 27, 2009
    • Modern brands live in the hearts of your employees not in the minds of your customers. Monday, April 27, 2009
    • Modern brand strategy is an HR discipline. Monday, April 27, 2009
    • The differences between modern brands and classic brands are profound. Monday, April 27, 2009
    • Classic brands Modern brands Delivering a promise Guided by a purpose Internal structure Internal culture Singular consistent messages Multiple coherent ideas Communicate an image Deliver an experience Trust through authority Trust through transparency Controlling Empowering Marketing as a layer Marketing is built-in Create a transactional relationship Create a community Monday, April 27, 2009
    • Our industry needs to ask the profound questions. Monday, April 27, 2009
    • What business are we in? What’s our role? What do we actually produce? How do we do it? What kinds of people do we need? Monday, April 27, 2009
    • The best thing about these questions is there isn’t one right answer. Monday, April 27, 2009
    • The worst thing about these questions is that they aren’t being asked enough. Monday, April 27, 2009
    • Thank you. zeusjones.com/blog twitter.com/adrianho Monday, April 27, 2009