Ad Fed MN Ignorance, naivety and disorganization. How Zeus Jones has succeeded. February 9, 2012 2640 Lyndale Avenue South Minneapolis Minnesota 55408 T +1 612 279 1400 F +1 612 279 1401Zeus Jones Proprietary and Confidential. All rights reserved 2012. www.zeusjones.com
2006: Zeus Jones was a twinkle in our eyes.We had discussed many aspects of our company, but we had executed nothing.
Zeus Jones Proprietary and Confidential. All rights reserved 2012.What we do Based on our beliefsWe solve defined problems and walk away The best relationships are based upon shared goalsWe work only on a project basis We want to be paid for tangible deliverables not hoursWe develop strategies and ideas Execution is commoditized strategy is notWe execute through partners We’ll never compete with the resources of our clientsDevelop new assets Actions speak louder than wordsIdentify under-leveraged assets The most effective actions are those you already takeRetain ownership of ideas Ideas have tangible valuePaid for royalties on assets We should be compensated for business successWe partner with agencies Great ideas come from everywhere
2012: A little older but a lot wiser.Our thinking about what we do was naive, but our beliefs have become prophetic.
Zeus Jones Proprietary and Confidential. All rights reserved 2012.What we believe What we do as a resultThe best relationships are based upon shared goals We have multi-year relationships with many clientsWe want to be paid for tangible deliverables not hours We work on a project basis - some are indefiniteExecution is commoditized strategy is not We develop strategies and ideas and bring them to lifeWe’ll never compete with the resources of our clients We develop strategy through production and vice-versaActions speak louder than words We build modern brands - defined by what they doThe most effective actions are those you already take We develop and expose under-leveraged assetsIdeas have tangible value We extract value from ideas in a variety of waysWe should be compensated for business success We are paid flat fees - sometimes with a bonusGreat ideas come from everywhere We partner with clients
We are defined by what we’ve done.Our company is entirely the result of work we’ve done and decisions we’ve made in the process.These are the events that shaped who we are.