Professional Intuition. How To Improve...


Published on

Intuition is an important resource for future's companies. But it is nonsense to focus on intuition as an inidividual competence only. To succeed it is necessary to evolve your company, too. This White-Paper offers you some important principles to benefit from your and your employees intuition.

Published in: Business, Technology
  • Thanks, some great concepts here on intution, and I love Taleb's Black Swan!

    My take on intuition:
    Are you sure you want to  Yes  No
    Your message goes here
  • Hallo Andreas, wusste bislang gar nicht von den beiden Präsentationen in englisch hier! Sieht sehr gut aus! Liessen sich die beiden Präsentationen nicht kombinieren und zu einem BBTN White Paper machen? Dann wärs noch reichhaltiger. Essences of decision making halte ich weiterhin für den besten Titel... und dann würd ich einfach auf die Titelseite noch ein BBTN-Logo drauf machen... Was meinst du? Gruss, Niels
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Professional Intuition. How To Improve...

  1. 1. Professional Intuition How to improve intuition in the context of organizations DR. ANDREAS ZEUCH cell +49.(0)160.79 38 807 | email: | web: | | podcast:
  2. 2. Overview ‣ Basics: Professional Intuition ‣ Improving Intuition is no luxury ‣ Improving Intuition ‣ Individuals ‣ Organizations ‣ Bad News ‣ Good News ‣ Needing support? © ANDREAS ZEUCH 2009
  3. 3. Basics: Professional Intuition ‣ Intuition is needed in all daily decisions. In the small ones as well as in the „big“ strategic ones (have a look at my paper „Essences of Decision Making“) ‣ Everybody is intuitive. Intuition is a basic human function (because of its rooting in subliminal perception and information processing and know-how) ‣ Intuitive decisions may be more effective and efficient than such by rationality – especially in the context of complexity. ‣ Intuition can lead to misjugdements because old experiences may distort the perception of actual situations. Expertise can become a routine-trap. © ANDREAS ZEUCH 2009
  4. 4. Improving Intuition is no luxury ‣ Because of these basics it is no luxury to improve the professional intuition in your company. ‣ We experience a crisis of decision-making. We all have to learn to deal with complexity and thererfore with daily uncertainty. Intuition is the natural given resource to navigate in the fog of uncertainty. © ANDREAS ZEUCH 2009
  5. 5. Improving Intuition: Individuals © ANDREAS ZEUCH 2009
  6. 6. Improving Intuition: Individuals (1) ‣ Attitudes and beliefs ‣ Identify your own attitudes and beliefs on professional intuition and those of your employees and leaders. Work on limiting attitudes and beliefs such as „Intuition is a genetic disposition“. ‣ Demystify Intuition. It‘s no magic phenomenon, it can be explained by serious scientific models. ‣ Develop trust in the deeper self and unconscious. ‣ Intuitive experiences until today ‣ Activate the memory of succesful intuitions. Make them a point of reference. ‣ Explore the unsuccesful intuitions. What were the reasons? © ANDREAS ZEUCH 2009
  7. 7. Improving Intuition: Individuals (2) ‣ Improving perception ‣ „Inner-World-Perception“ - everything which happens inside yourself: Feelings, emotions, body sensations, thoughts, inner images and maybe your inner voice. ‣ „Outer-World-Perception“ - everything which happens beyond your skin: All you can see, hear, feal, taste and smell in your surrounding. ‣ Exercising intuitive decision-making ‣ A great way to develop intuitive decision-making is improvisational theatre: ‣ The trainees have to act very spontaneous without thinking, planning and controlling. ‣ They will get immediate feedback on the quality of their decision- making ‣ And: It‘s terrific fun! © ANDREAS ZEUCH 2009
  8. 8. Improving Intuition: Individuals (3) ‣ Handling Intuition ‣ The most important lesson to learn: Just perceive your intuition without judging in any direction! ‣ Learn to verify your intuition if possible (which means: if there is enough time...). Talk with colleagues, employees, customers or B2B-partners about your intuitive insights. Intuition is no reflectory instinct you have to follow automatically. ‣ Learn to communicate your intuition to intuition-sceptics. There are several possibilities of effective communication. ‣ Concrete techniques ‣ Learn and develop concrete techniques of intuitive problem- solving © ANDREAS ZEUCH 2009
  9. 9. Improving Intuition: Organizations © ANDREAS ZEUCH 2009
  10. 10. Improving Intuition: Organizational Culture (1) Develop what I call a „Constructive Culture of Nichtwissen“ (=„Not-Knowing“, Ignorance ...) ‣ There is no complete information ‣ Stop the belief in complete information and the superiority of rationality ‣ Epistemic Arrogance ‣ is the overestimation of knowledge and the underestimation of uncertainty (a great term from Taleb‘s „Black Swan“ - read it!) ‣ Transform this dysfunctional mind-set in a more critical and modest one © ANDREAS ZEUCH 2009
  11. 11. Improving Intuition: Organizational Culture (2) ‣ Legitimation of decisions ‣ Not every decision can be justified. Stop the claim for legitimating every decision because otherwise it will kill intuition from the very first moment ‣ Error culture ‣ Without errors there would‘nt have been evolution. Without errors we would`nt have Penicillin or Post-Its! ‣ Develop an intelligent culture of errors. Errors happen, they are not made. Otherwise it would be sabotage (and you would have some other problems...) ‣ Tolerance of uncertainty ‣ Since you and your employees have to face uncertainty more and more the conclusion is to develop a tolerance of uncertainty. © ANDREAS ZEUCH 2009
  12. 12. Improving Intuition: Organizational Structure ‣ Cell-Structure-Design ‣ If your organization is structured in the classical way of hierarchy, centralization, command-and-control ... you should transform it into a cell-structure-design. Create an ‣ Adaptive decision culture, which is based on two pillars ‣ Self-Organization (Empowerment, self-determined work...) ‣ Possibility Spaces (to benefit from errors, chances and Nichtwissen) © ANDREAS ZEUCH 2009
  13. 13. Bad and good news © ANDREAS ZEUCH 2009
  14. 14. Bad News ‣ This is no homerun. ‣ It will take effort, time and money. ‣ It‘s a fundamental transition of beliefs and mind-sets. © ANDREAS ZEUCH 2009
  15. 15. Good News ‣ There are companies and organizations who did it. ‣ The results will be a good return on invest. ‣ The only limitations are the mind-sets. © ANDREAS ZEUCH 2009
  16. 16. Needing support? © ANDREAS ZEUCH 2009