Local Search Marketing. Four Steps to an           Improved Ranking        There are 10 billion unique online searches con...
website URL and business categorization. Any additional sources that will allowmore rich information about your business s...
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Local search marketing. four steps to an improved ranking

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Local search marketing. four steps to an improved ranking

  1. 1. Local Search Marketing. Four Steps to an Improved Ranking There are 10 billion unique online searches conducted each month in theUS, and about 40% of these searches are for local services, businesses, andproducts. For small and medium size businesses that want to be visible intoday’s highly competitive online marketing world, Local Search Marketing iscrucial. The days of using the dusty old telephone book to find local businessesare over. Today, most costumers actively search for your services on the web,mobile devices, enhanced 411 services or other high tech devices. Most peoplelike to narrow down their searches to their cities or neighborhoods because of therising need among visitors to know who they are dealing with, or they may wantto personally visit your location. Local Search Marketing will build brandawareness, leverage trust for local visitors, and most importantly increase ROI.Hiring a good SEO service provider can maximize your return on investment forpennies on the dollar. If you are a do it yourself person, then following the stepsbelow will help you along the way.Step One: Get listed, claim your listing, and update your business information ontop local data providers and top local search engines for free:Local Data Providers: Amacai (or Localeze), InfoUSA, and Acxiom.Local Search Site: Google Maps, Yahoo Local, MSN Live Search, and Ask City.Top internet Yellow Pages Sites: YellowPages.com, SuperPages.com, andDexOnline.com.Step Two: Submit and optimize your website to Goggles Places page (formerlyknown as Google Local Business Center). Make sure to include the following: 1. Basic business information 2. Email, description, and website 3. Service areas 4. Business category selection 5. Hours of operation and payment options 6. Images and videos 7. Any other details of your Business 8. Last but not least, review for accuracy, and then submit to save the changes.Step Three: In order to “get found” on major search engines and to increaseyour ranking, start building citations (or links) to your listing. Most citations willcontain the following: your DBA name, business phone number, business
  2. 2. website URL and business categorization. Any additional sources that will allowmore rich information about your business such as customer reviews will alsohelp your ranking.Step Four: Select the correct service provider: your website should be hosted inthe country where most of your customers live. For instance, if your business isbased in the US and your domain is hosted in the UK, the chance of your siteranking well in the UK is higher since search engines will interpret your websiteto be a UK website! As a smart business owner, make Local Search Marketing a major part ofyour website marketing campaign in order to increase lead generation, sales andROI.

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