More Than Words: Localizing Your International Content

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I'm taking everyone beyond mere International SEO to talk about how to localize your content for international markets.

I'm taking everyone beyond mere International SEO to talk about how to localize your content for international markets.

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  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
  • http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
  • http://www.futbolcontextualizado.com/blog/wp-content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg
  • https://www.flickr.com/photos/prismatico/4708191195/in/pool-wm2006%7Cprismatico
  • http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg
  • https://www.flickr.com/photos/51422503@N03/4747309672
  • http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a-17760233
  • http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll_2339968.jpg
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • http://jaimepg.com/
  • http://jaimepg.com/
  • http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg
  • http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostream/
  • https://www.flickr.com/photos/azculture/13658045685/in/photostream/lightbox/
  • https://www.flickr.com/photos/landahlauts/5402837836
  • Vuvuzela picture?
  • http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=brasil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images
  • http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg
  • http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun-giovaniafp29.jpg
  • Segundo slide con screen shot de las herramientas grátis
  • Segundo slide con screen shot de las herramientas grátis
  • https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostream/
    por FotoJota ~ Juan Manuel Sancho
  • https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen-robben-combine-to-give-netherlands-a-late-winner-over-mexico-184210941.html

Transcript

  • 1. #MozCon Zeph Snapp • Altura Interactive MORE THAN WORDS: @zephsnapp • zeph@alturainteractive.com Localizing Your International Content
  • 2. SATURATION RATES
  • 3. YOU WANT TO GROW? LOOK OUTSIDE
  • 4. HREFLANG
  • 5. SITE STRUCTURE
  • 6. THAT’S ENTRY LEVEL
  • 7. YOU’RE ROCK STARS!
  • 8. TRAINING
  • 9. ESTABLISH YOUR RESOURCES
  • 10. ASSETS
  • 11. STAFF BE REALISTIC
  • 12. BUDGET
  • 13. GAMEPLAN
  • 14. CONTENT STRATEGY WHO, HOW, WHY
  • 15. PERSONAS CHANGE
  • 16. PERSONAS CHANGE CULTURE
  • 17. PERSONAS CHANGE CULTURE AGE
  • 18. PERSONAS CHANGE CULTURE AGE SPENDING POWER
  • 19. KEYWORD RESEARCH UNIVERSAL QUERIES:
  • 20. KEYWORD RESEARCH HOW TO BICYCLE KICK
  • 21. KEYWORD RESEARCH LOCALIZED QUERY
  • 22. KEYWORD RESEARCH WHO WON CONCACAF?
  • 23. #MozCon
  • 24. STYLE GUIDES
  • 25. BUILD TEMPLATE
  • 26. EXECUTING THE PLAY
  • 27. MACHINE TRANSLATION
  • 28. MACHINE TRANSLATION MACHINE LEARNING
  • 29. MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION
  • 30. MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING?
  • 31. MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING? MARKETERS
  • 32. LOCALIZATION TIPS
  • 33. LOCALIZATION TIPS TEST FIRST
  • 34. LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR
  • 35. LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR BILINGUALS DO IT BETTER
  • 36. #MozCon BLOGGING TRANSLATE + ORIGINAL CONTENT = QUERY INTENT
  • 37. NURTURE FANBASE
  • 38. #MozCon VIDEOS TRANSCRIPT SUBTITLE OPTIMIZE
  • 39. #MozCon MAKE SOME NOISE!
  • 40. LINKS STILL MATTER
  • 41. LINKS SHARES STILL MATTER
  • 42. LINKS SHARES REFERRALS STILL MATTER
  • 43. LINK RECLAMATION THE EASY SCORE
  • 44. #MozCon ID, REACH OUT, GET LINKS PRO TIP: HOLD OFF ON REDIRECTING
  • 45. GUEST AUTHORS CALL IN A SUB!
  • 46. #MozCon CONTACT FORMS 40% MORE EFFECTIVE
  • 47. Nudo.io CONTACT FINDER SPANISH LANGUAGE SITES
  • 48. DON’T BURN BRIDGES
  • 49. #MozCon PAID CONTENT PROMOTION ON FACEBOOK = COVERAGE
  • 50. ¡GRACIAS! http://alturainteractive.com/ international-seo-basics
  • 51. #MozCon Zeph Snapp • Altura Interactive @zephsnapp • zeph@alturainteractive.com
  • 52. 1. http://www.statista.com/chart/1048/global-internet-penetration-in-2012/ 2. http://blogs.20minutos.es/al-contragolpe- futbol/files/2014/06/losdos.jpg 3. http://www.futbolcontextualizado.com/blog/wp- content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg 4. https://www.flickr.com/photos/prismatico/4708191195/in/pool- wm2006%7Cprismatico 5. http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg 6. https://www.flickr.com/photos/51422503@N03/4747309672 IMAGE CREDITS
  • 53. 1. http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a- 17760233 2. http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll _2339968.jpg 3. http://jaimepg.com/ 4. http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga- MX-2012.jpg 5. https://www.flickr.com/photos/liznn7/11274182046/ 6. https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostr eam/ IMAGE CREDITS
  • 54. 1. https://www.flickr.com/photos/azculture/13658045685/in/photostream/l ightbox/ 2. https://www.flickr.com/photos/landahlauts/5402837836 3. http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=bra sil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images 4. http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg 5. http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun- giovaniafp29.jpg 6. https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostr eam/ IMAGE CREDITS
  • 55. 1. https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen- robben-combine-to-give-netherlands-a-late-winner-over-mexico- 184210941.html IMAGE CREDITS