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The Significance of Social Software
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The Significance of Social Software

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Slides from Blogtalk 2006

Slides from Blogtalk 2006

Published in: Technology, Business

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  • 1. The Significance of Social Software (why you are here)
  • 2. Social Software
    • “ all uses of software that are support interacting groups, even if the interaction is offline” (Allan)
    • “ stuff worth spamming” (Shirky)
    • “ software that supports, extends, or derives added value from human social behavior” (Coates)
  • 3. Examples
    • Blogs
    • Social network sites
    • Media sharing systems
    • Wikis
    • Tagging
    • Mashups
  • 4. Significant Changes
    • design
    • spread of participation
    • social behavior
  • 5.  
  • 6.
    • Hack it up, get it out there
    • Learn from your users, evolve the system with them
    • Make your presence known, invite feedback
    • Monetization? Add a few ads here and there
  • 7. Values are built into software
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. Conclusion
    • Designers!
    • Researchers!
    • Business folks!
  • 13. Thank you!
    • For more information:
      • [email_address]
      • http://www.danah.org/
    • Thanks to the MacArthur Foundation and Yahoo! for funding my research
  • 14.  
  • 15.
    • Professor: “What do you do when your students invite you to be their friend on Facebook?”
    • Me: “Smile and say thank you, because it's a sign that they respect you.”

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