The Significance of Social Software (why you are here)

Social Software “ all uses of software that are support interacting groups, even if the interaction is offline” (Allan) “ stuff worth spamming” (Shirky) “ software that supports, extends, or derives added value from human social behavior” (Coates)

“ all uses of software that are support interacting groups, even if the interaction is offline” (Allan)

“ stuff worth spamming” (Shirky)

“ software that supports, extends, or derives added value from human social behavior” (Coates)

Examples Blogs Social network sites Media sharing systems Wikis Tagging Mashups

Blogs

Social network sites

Media sharing systems

Wikis

Tagging

Mashups

Significant Changes design spread of participation social behavior

design

spread of participation

social behavior

Hack it up, get it out there Learn from your users, evolve the system with them Make your presence known, invite feedback Monetization? Add a few ads here and there

Hack it up, get it out there

Learn from your users, evolve the system with them

Make your presence known, invite feedback

Monetization? Add a few ads here and there

Values are built into software

Conclusion Designers! Researchers! Business folks!

Designers!

Researchers!

Business folks!

Thank you! For more information: [email_address] http://www.danah.org/ Thanks to the MacArthur Foundation and Yahoo! for funding my research

For more information:

[email_address]

http://www.danah.org/

Thanks to the MacArthur Foundation and Yahoo! for funding my research

Professor: “What do you do when your students invite you to be their friend on Facebook?” Me: “Smile and say thank you, because it's a sign that they respect you.”

Professor: “What do you do when your students invite you to be their friend on Facebook?”

Me: “Smile and say thank you, because it's a sign that they respect you.”