Mobile Search

very tiny screen

User Attention or the lack of it Travelling, driving Talking to friends, eating out, social situations Watching a movie, play, can't spare more than a minute Shopping, or maybe in the checkout queue Daydreaming, ahhhhhh In a lecture Playing Golf, or just a pause on the gaming console Have a burning question ? Cannot spare time/attention ? Cant really re-query Web search takes 11 mins to get an answer (not result)!

Travelling, driving

Talking to friends, eating out, social situations

Watching a movie, play, can't spare more than a minute

Shopping, or maybe in the checkout queue

Daydreaming, ahhhhhh

In a lecture

Playing Golf, or just a pause on the gaming console

Have a burning question ? Cannot spare time/attention ?

Cant really re-query

Web search takes 11 mins to get an answer (not result)!

Find What On The Phone? Whats where ? Price of this, contact for that ? Trivia Facts and figures, settle a bet! Scores! (Whats with us and sports) Dates : when's what ? Definitions, translations – language guide ? Emergency! Help! What do people think about _____ ? Achtung! Alerts – weather/sports/leisure/finance/..... Stocks, News Content - personalize

Whats where ?

Price of this, contact for that ?

Trivia

Facts and figures, settle a bet!

Scores! (Whats with us and sports)

Dates : when's what ?

Definitions, translations – language guide ?

Emergency! Help!

What do people think about _____ ?

Achtung! Alerts – weather/sports/leisure/finance/.....

Stocks, News

Content - personalize

Who Has The Answers ? WWW : not webpages, only “info”, facts, short takes It IS the largest repositoty, y'know Unexpected kinds of info in there. Surprise! Too vast, thats good and bad Data Aggregators : They know what they're doing People USE that data Its clean, updated People : The best answers are with users: Stuff around them, Stuff they've experienced Stuff they know where to look up Answers which do not “match” but will help! You cannot beat a human brain, yet

WWW : not webpages, only “info”, facts, short takes

It IS the largest repositoty, y'know

Unexpected kinds of info in there. Surprise!

Too vast, thats good and bad

Data Aggregators : They know what they're doing

People USE that data

Its clean, updated

People : The best answers are with users:

Stuff around them, Stuff they've experienced

Stuff they know where to look up

Answers which do not “match” but will help!

You cannot beat a human brain, yet

Who's Who Google : sms local, websearch on wap. Websearch “carried over” - not enough. They've played with voice search too! Yahoo : OneSearch is decent canned answers. Still not there for “ANY” question The strength of many verticals holds promise. Strong, unused social networks. Answers not on phone! 4info, Medio, Mosio, TapTu, AQA, 'local' searches Repositories, or Answer Engines Wap, or Text access Results, or user answers Zook Combination of both approaches Multi modal : text/GPRS/USSD/.... ANY query

Google : sms local, websearch on wap.

Websearch “carried over” - not enough.

They've played with voice search too!

Yahoo : OneSearch is decent canned answers.

Still not there for “ANY” question

The strength of many verticals holds promise.

Strong, unused social networks.

Answers not on phone!

4info, Medio, Mosio, TapTu, AQA, 'local' searches

Repositories, or Answer Engines

Wap, or Text access

Results, or user answers

Zook

Combination of both approaches

Multi modal : text/GPRS/USSD/....

ANY query

Why is mobile search important ? Many people DO NOT have a computer We're often not near a computer Mobile phones outnumber computers hugely 200mill+ phones in India and growing! A lot many of these users will never use a desktop Voice search will totally rock, its tough though! Its a wireless network! Questions pop up everywhere.

Many people DO NOT have a computer

We're often not near a computer

Mobile phones outnumber computers hugely

200mill+ phones in India and growing!

A lot many of these users will never use a desktop

Voice search will totally rock, its tough though!

Its a wireless network!

Questions pop up everywhere.

Is there money to be made? Wayyy more targeted – each user is well know Wayyy higher click throughs – upto 30% !! Actions will satisfy users more, and lead to business directly Wouldn't a business love being part of a user's contact book ? How about rich surveys, miniature storefronts... You're connected to specific needs, WHEN they're expressed! Location aware services are anxiously awaited – and targeted. Totally customized coupons can be delievered to the phone. Mobile phones reach the “unconnected” world too, higher volumes. How does $5billion by 2013 sound ? http://tinyurl.com/5u6upq

Wayyy more targeted – each user is well know

Wayyy higher click throughs – upto 30% !!

Actions will satisfy users more, and lead to business directly

Wouldn't a business love being part of a user's contact book ?

How about rich surveys, miniature storefronts...

You're connected to specific needs, WHEN they're expressed!

Location aware services are anxiously awaited – and targeted.

Totally customized coupons can be delievered to the phone.

Mobile phones reach the “unconnected” world too, higher volumes.

How does $5billion by 2013 sound ? http://tinyurl.com/5u6upq

Sameer Shisodia Zook ( http://zook.in/ ) Aiming To Crack Mobile Search! Thanks!