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Thomas Nunez Portfolio
 

Thomas Nunez Portfolio

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Samples of my work in marketing

Samples of my work in marketing
Visit me at www.thomasnunez.com

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    Thomas Nunez Portfolio Thomas Nunez Portfolio Presentation Transcript

    • My Portfolio
      • Tom Nunez
    • MY FIRST INDEPENDENT CLIENT! SHORTER COLLEGE PARTNERED WITH THE APOLLO GROUP TO PROVIDE ACCELERATED DEGREE PROGRAMS, BUT LEAD LEVELS AND CONVERSIONS WERE DROPPING. THIS AD, COUPLED WITH A UNIQUE RADIO CAMPAIGN, TRIPLED THEIR LEAD LEVELS AND SIGNIFICANTLY INCREASED THEIR CONVERSION.
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    • THIS CAMPAIGN LAUNCHED IMMEDIATELY AFTER 9/11 FOR EMORY UNIVERSITY’S EXECUTIVE PROGRAMS. WE HAD PEOPLE CALLING THE SCHOOL AND SAYING “THIS IS EXACTLY HOW I FEEL!”. AS A RESULT, WHILE MANY EXECUTIVE PROGRAMS CLOSED IN THE SUBSEQUENT YEARS AFTER 9/11, EMORY INCREASED THEIR REVENUES.
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    • N.I.I.T. IS THE WORLD’S LARGEST PROVIDER OF CUSTOM CONTENT FOR E-LEARNING AND BLENDED LEARNING FOR CORPORATIONS. WE INITIATED THE IDEA OF THE SEQUENTIAL WEBINARS BEFORE MOST KNEW WHAT WEBINARS WERE. WHILE MOST TECH COMPANIES COLLAPSED DURING THE TECH CRASH OF 2000, N.I.I.T. EXPANDED THEIR CUSTOMER BASE.
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    • NOTHING FANCY. BUT IT SURE IS PRETTY!!
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    • I AM ESPECIALLY PROUD OF THIS CAMPAIGN BECAUSE OF ITS EMOTIONAL IMPACT. MOST HIGHER EDUCATION INSTITUTIONS THAT WERE ATTEMPTING TO REACH THE MILITARY MARKET USED A LOGIC APPROACH (“MORE MONEY; BETTER JOB WHEN YOUR GET OUT”). I FELT THAT TAPPING INTO THE EMOTION AND MINDSET OF A SOLDIER SPOKE VOLUMES AND GAVE A.M.U. VAST CREDIBILITY, EVIDENCED BY ITS INCREASED ENROLLMENTS.
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    • WHAT MOST WEIGHT LOSS ADVERTISING MISSES IS THE ABILITY TO TALK TO THE INDIVIDUAL WHERE THEY ARE BEFORE THEY LOSE THE WEIGHT. WE CONNECTED EMOTIONALLY WITH OBESE PATIENTS WHO WOULD OTHERWISE DIE WITHOUT WEIGHT LOSS SURGERY. THE PAYOFF FOR THIS CAMPAIGN WAS SEEING HOW LOSING THE WEIGHT DRAMATICALLY CHANGED THEIR LIVES. IT GAVE THEM THEIR LIFE BACK.
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    • Hope you enjoyed the show!
      • If you’d like to learn more about me,
      • contact me by email at [email_address]
      • or call me at 248-860-4867.