Scanbuy at Monetising Mobile

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  • Scanbuy at Monetising Mobile

    1. 1. Barcodes: Preparing to go Mainstream<br />Dave Marutiak<br />Scanbuy UK<br />Monetizing Mobile – London - September 2011<br />
    2. 2. Who is Scanbuy (ScanLife)?<br />Most advanced end-to-end mobile barcode solution for marketers and media providers<br />Over 40,000 commercial and personal users<br />Based in New York, with a dozen offices across Europe, Asia, and Latin America<br />Preloaded on smartphones by operators across the US, Spain, and other markets<br />Over 40M phones already<br />Downloaded over 30,000 times a day from app stores across all smartphone types<br />Company name is Scanbuy, Product name is ScanLife www.scanlife.com<br />Handset Pre-Load Agreements:<br />Major Carrier Partnerships:<br />
    3. 3. Mobile scanning is experiencing explosive growth<br />45 Million<br />Estimated people that have scanned a barcode in North America<br />14 Million<br />Estimated to have scanned a QR Code in the month of June, 2011*<br />>400K<br />Unique products are scanned by ScanLife per month (via UPC codes)<br />*comScoreMobiLens June 2011<br />3<br />
    4. 4. Who is it for?<br />Mobile barcodes are for people with smartphones and camera phones... and for brands that want to reach people with smartphones and camera phones.<br />Smartphone apps inc iPhone, Android, Blackberry, WinMo, Symbian, MIDP<br />Or simply take a picture, send it, <br />get a response – covers another <br />4 billion handsets worldwide <br />4<br />
    5. 5. Where do we find them? Everywhere!<br />Application Stores<br />Online Stores<br />Brick and Mortar Stores<br />Printed Media<br />UPC/EAN<br />Public Transport<br />Wine Bottles<br />Television Shows<br />
    6. 6. 2D barcodes offer much more than just a URL <br />ScanLife can launch any mobile action, some of which are completely unique<br />Go to website<br />Lotto/collection<br />Save a contact<br />Multi-action menu<br />Initiate a call<br />Send a tweet<br />Send an SMS<br />OS detection<br />Send an email<br />Custom Menu and more….. <br />ScanLife exclusive<br />6<br />
    7. 7. What does ScanLife do?<br />It reads and generates all standard barcode formats to make a mobile commerce solution instantly universal<br />2D Codes: EZcodeDatamatrix QR Code <br />1D Codes: over 15B printed/year<br />7<br />
    8. 8. ScanLife offers centralized Code Management<br />Create, modify, and track codes. Anytime.<br />Campaigns can learn as they go!<br />Access from anywhere.<br />Flexible user rights across unique groups.<br />View analytics any time.<br />8<br />
    9. 9. Mature<br />Market<br />Examples<br />US - MTV and<br />Taco Bell<br />250,000 scans in one month<br />
    10. 10. US - Target Holiday Catalogs<br />Codes linked to product videos, option to buy or save to Wish List.<br />Over 150,000 scans in<br />a 4 week period <br />
    11. 11. US - Verizon DROID App Downloads<br />Codes linking to Android apps have seen over 450,000 scans!<br />Best Practice: Integrate codes into different areas<br />
    12. 12. Developing<br />Market<br />Examples<br />UK – Mitsubishi<br />i-MiEV car Giveaway<br />10,500 scans over 5 months<br />
    13. 13. Developing<br />Market<br />Examples<br />UK – <br />Marks & Spencer<br />Limited Collection mobile web site<br />12,290 scans over 3 weeks<br />
    14. 14. Developing<br />Market<br />Examples<br />UK – <br />Laterooms.com<br />App download from iTunes<br />12,920 scans over 9 months<br />
    15. 15. Observations<br /><ul><li>Barcodes are the simplest and quickest mobile commerce enablers out there
    16. 16. Mature technology, software only
    17. 17. Serves practically all phones
    18. 18. Barcode scanning in the UK is still in its infancy, but will rocket in < 12 months
    19. 19. Olympics will be an important trigger
    20. 20. Additional access types (IR, AR, NFC) complement barcode infrastructures</li>

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