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Product manager ? Sorry we don't have anyone

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Thoughts about how a startup can survive without any Product Manager

Thoughts about how a startup can survive without any Product Manager

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  • 1. Product Manager 17 Jul Tue 2012 Sorry, ePi didn’t ePi_Longo have anyone:-s Co-founder Alexis “If you want to succeed, you’ve got to Ohanian be okay to just lose control”Tuesday, July 17, 2012
  • 2. Why? Never have People Money enough Experience ReputationTuesday, July 17, 2012
  • 3. How can we survive? Company/Brand Vision Product Positioning Learn to Blue Ocean Smile :)Tuesday, July 17, 2012
  • 4. How can we survive? Company/Brand Vision ePi We seek to create a flexible, scalable and most profitable system for delivering and monitoring information on Internet.Tuesday, July 17, 2012
  • 5. How can we survive? Product Positioning “In marketing, positioning has Functional come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or Symbolic organization.” Wikipedia ExperientialTuesday, July 17, 2012
  • 6. Product Positioning Solve Functional Problems Provide “A business that Benefits makes nothing but money is a poor business” Get favorable perception by H.Ford investors/lendersTuesday, July 17, 2012
  • 7. Product Positioning “Service that would let people bring all their files anywhere, Functional with no need to email around attachments” Provide “A business that Benefits makes nothing but money is a poor business” Get favorable perception by H.Ford investors/lendersTuesday, July 17, 2012
  • 8. Product Positioning Solve Functional Problems Benefit “A business that 1(0)GB storage makes nothing but up to 25MB attachment money is a poor business” Get favorable perception by H.Ford investors/lendersTuesday, July 17, 2012
  • 9. Product Positioning Solve Functional Problems Provide “A business that Benefits makes nothing but money is a poor business” H.FordTuesday, July 17, 2012
  • 10. Product Positioning Self-image enhancement Symbolic Ego identification “If you cant make it Belongingness/Social good, at least make it look good.” Meaningfulness B.Gates Affective fulfillmentTuesday, July 17, 2012
  • 11. Product Positioning Self-image enhancement Symbolic Ego identification “If you cant make it Belongingness/Social good, at least make it look good.” Meaningfulness B.Gates Affective fulfillmentTuesday, July 17, 2012
  • 12. Product Positioning Self-image enhancement Symbolic Ego identification Line Camera/Naver “If you cant make it Belongingness/Social good, at least make it look good.” Meaningfulness B.Gates Affective fulfillmentTuesday, July 17, 2012
  • 13. Product Positioning Ego identification Symbolic Self-image enhancement Coco Chanel believed that women should wear perfume wherever they “If you cant make it wanted to be kissed. Belongingness/Social good, at least make it look good.” Meaningfulness“What do I wear in bed? Why Chanel No. 5 of course”. B.Gates M.M Affective fulfillmentTuesday, July 17, 2012
  • 14. Product Positioning Belongingness/Social Symbolic Meaningfulness Self-image enhancement “If you cant make it good, at least make it look good.” Ego identification ...belonging helps us (social animal) survive... B.Gates Affective fulfillmentTuesday, July 17, 2012
  • 15. Product Positioning Affective fulfillment Symbolic Ego identification “Wii Sports: All the frustration of real sports with out the physical “If you cant make it Belongingness/Social exercise.” good, at least make it look good.” Meaningfulness Felix Harneis (?) B.Gates Self-image enhancementTuesday, July 17, 2012
  • 16. Sensory Experiential Stimulation Augmented Reality (AR) Of or relating to sensation or the physical senses; transmitted or perceived by the senses “I always practise penalties, but what people dont understand is that you can never recreate Cognitive that pressure situation that youre under.” Stimulation A.Shearer Of or relating to the psychological result of perception and learning and reasoningTuesday, July 17, 2012
  • 17. ePi’s products ePi Solve Problem We seek to create a Gab flexible, scalable and + Benefit most profitable system for delivering Solve and monitoring Another information on Problem Internet. Why not? Fans Symbolic? + BenefitTuesday, July 17, 2012
  • 18. Eliminate Raise factors that your factors well above industry has long the industry’s competed on standard Reduce Create factors well below factors that the the industry’s industry has never standard offered Blue Ocean Four Actions FrameworkTuesday, July 17, 2012
  • 19. Eliminate Raise Highest Cost Benefit (Gmail) Less-valued features Cost (Freemium?) Wrong Customers Reduce Create Cost new Experience Features (Tumblr) new Segment Wrong Segments Blue Ocean Four Actions FrameworkTuesday, July 17, 2012
  • 20. Eliminate Raise Press Clipping Automation ... ... Reduce Create Human Cost New Market Marketing Cost SMM Framework ... ... Four Actions FrameworkTuesday, July 17, 2012
  • 21. Learn to Smile ;)Tuesday, July 17, 2012
  • 22. Learn to Highest Paid HiPPO Smile ;) Person Opinion Be Human! Work!=Life Talk, Smile and never think you’re the userTuesday, July 17, 2012
  • 23. BooksTuesday, July 17, 2012
  • 24. Tks :) Tue 17 Jul 2012 ePi_Longo Co-founder James Cash “Theory is splendid but until put it into Penney practice, it is valueless”Tuesday, July 17, 2012

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