Personal Information
Organization / Workplace
Slovenia Slovenia
Occupation
partner at VALICON, Marketing Consulting & Research
Industry
Advertising / Marketing / PR
Website
http://www.valicon.net
About
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Tags
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
See more
Presentations
(3)Likes
(7)100 images for visual brainstorming
Marc Heleven
•
11 years ago
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Trends That Matter in 2011
Rohit Bhargava
•
13 years ago
Vodafone Brand Academy
mattus
•
15 years ago
IC Preisoptimierung CBC Conjoint
sicking_ic
•
17 years ago
Qual Conjoint V5
aganapol
•
15 years ago
Brand Masterclass Week Two
Idris Mootee
•
16 years ago
Intoduction To Brand Equity | Holistic Brand Strategy 2008
Patrick Collings
•
15 years ago
Personal Information
Organization / Workplace
Slovenia Slovenia
Occupation
partner at VALICON, Marketing Consulting & Research
Industry
Advertising / Marketing / PR
Website
http://www.valicon.net
About
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Tags
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
See more