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Feedback is an invaluable resource for brands. Instead of relying on its own perceptions, feedback gives a concrete sense of how a company is actually performing. So it’s no wonder that, with the advent of cheap and easy survey tools and social media, many companies are increasingly reaching out to their customers to find out what they’re doing well, and what needs to be improved. It’s an honest approach to getting better, and not taking advantage might be a wasted opportunity.
However, because it’s easier than ever to collect feedback, it seems that many companies are overdoing it. So much so, that it has the potential to annoy the very people companies are trying to please. This Zendesk infographic explores why customers are starting to show signs of “feedback fatigue.”