Social Media Small Business Style: Johnny's Tavern
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Social Media Small Business Style: Johnny's Tavern

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Johnny's Tavern takes the offline conversation online through social networks.

Johnny's Tavern takes the offline conversation online through social networks.

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Social Media Small Business Style: Johnny's Tavern Presentation Transcript

  • 1. Johnny’s Tavern Alexis Ceule - @alexisceule CFCA Judy-Anne Goldman - @lacajag H&R Block Zena Weist - @zenaweist Sprint Jason Gertzen - @jginkc Integrating Client Relations with Online Media Hashtag: #kcbcs Twitter: Who’s talking? Twitter: About what?
  • 2. #kcbcs @AlexisCeule @JohnnysTavernPV
  • 3.
    • Twitter
    • @JohnnysTavernPV – launched 11/20/10
      • Starter location - roll out to other restaurants later
      • 1. Meeting the customer at the point of need
      • with relevant content
      • 2. Build relationships - 85% of convos not branded
    Focus Instant “In the Moment” Conversation #kcbcs @AlexisCeule @JohnnysTavernPV
  • 4.  
  • 5.  
  • 6.
    • 100+ qualified KC adult followers on Twitter
    • (qualified means 21+, Jayhawk fans, burger lovers, within the Metro and preferably near the Prairie Village location) and to increase fans on the established Facebook fan page.
    • 2. Reward fans/followers/friends of JTPV on social networks with deals not offered to the general public in hopes they bring friends with them and return frequently.
    • 3. Create overall awareness and interest in this particularly restaurant location and the entire Johnny's Tavern name.
    Goals #kcbcs @AlexisCeule @JohnnysTavernPV
  • 7. #kcbcs @AlexisCeule @JohnnysTavernPV
  • 8. #kcbcs @AlexisCeule @JohnnysTavernPV
  • 9. #kcbcs @AlexisCeule @JohnnysTavernPV
  • 10.
    • Twitter
      • 577 Followers
      • 1505 Tweets
      • 52 Lists
    • Facebook
      • 281 Fans
      • 50/50
      • 31% 25-34
      • 26% 35-44
      • 20% 13-17
    Stats to date #kcbcs @AlexisCeule @JohnnysTavernPV
  • 11.
    • Hashtags
    • #Kubball, BoulevardBeer,
    • #bestburger, #bacon….
    • TwitterLocal
    • TwitterAnalyzer
    • TweetGrid
    • Facebook Insights
    Tools We Use #kcbcs @AlexisCeule @JohnnysTavernPV
  • 12.
    • Facebook Admin
    • Twitter Handle
      • Think long term, short term & everything in between
    • Negative comments as opportunities
    • Employees – Brand Advocates
    • Branding “Johnny’s Tavern”
    Challenges #kcbcs @AlexisCeule @JohnnysTavernPV