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Social Media Basics

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Basic Social Media overview

Basic Social Media overview

Published in: Technology, Business

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  • Broadcast (shouting) doesn’t work This is a pull medium, pushing doesn’t get you far
  • Quick sweep review on content, conversations that exist, are getting buzz.
  • Example of a monitoring tool dashboard
  • What are your goals? Focus resources on 1 or 2
  • Customer service: EMBARQ_name Industry SEM: employee individual name We listened, provided customers/industry what they were looking for in our industry – they responded with positive sentiment
  • Find the firm/individual you want to emulate (learn from their experience) Do you need (update) an online communication policy? When sharing start out slowly…what do you have that you can repurpose…slideshare – natural Long term approach: content strategy
  • Transcript

    • 1.  
    • 2. Listening
      • In the beginning…
        • Google Alerts (Yahoo)
        • Google Blog searches
        • BlogPulse
        • DSLReports.com
        • Complaint boards
        • Technorati
      • Later…
        • Collective Intellect
        • All of the above
        • Addictomatic
      • Now…
        • Radian6
        • All of the above
    • 3.  
    • 4.  
    • 5. Social Media Strategies
      • EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media.
      • SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers.
      • 3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging.
      • 4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps.
      • 5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples.
      • 6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth.
    • 6.  
    • 7. Content Strategy
      • Short-term: Contest
        • HSI focus
      • Long-term: How-to Videos
        • Top 10 Customer Service issues
          • Online Outreach
          • Call Centers
        • Continue to interact/use feedback loop
    • 8. First steps
      • Listen & Research – (Google Alerts, Twitter search, blogs)
      • Educate yourself/team (guidelines)
      • Share – (Slideshare, flickr)
      • Hash out content strategy, then blog
    • 9. Zena Weist Interactive Brand Strategist, EMBARQ Twitter: @ zenaweist Email: zenaweist@gmail.com