0
 
Listening <ul><li>In the beginning… </li></ul><ul><ul><li>Google Alerts (Yahoo) </li></ul></ul><ul><ul><li>Google Blog sea...
 
 
Social Media Strategies <ul><li>EDUCATE :  Train to create breadth and depth in our employee base to give them the tools a...
 
Content Strategy <ul><li>Short-term: Contest </li></ul><ul><ul><li>HSI focus  </li></ul></ul><ul><li>Long-term: How-to Vid...
First steps  <ul><li>Listen & Research – (Google Alerts, Twitter search, blogs) </li></ul><ul><li>Educate yourself/team (g...
Zena Weist Interactive Brand Strategist, EMBARQ Twitter: @ zenaweist Email: zenaweist@gmail.com
Upcoming SlideShare
Loading in...5
×

Social Media Basics

707

Published on

Basic Social Media overview

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
707
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
53
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Broadcast (shouting) doesn’t work This is a pull medium, pushing doesn’t get you far
  • Quick sweep review on content, conversations that exist, are getting buzz.
  • Example of a monitoring tool dashboard
  • What are your goals? Focus resources on 1 or 2
  • Customer service: EMBARQ_name Industry SEM: employee individual name We listened, provided customers/industry what they were looking for in our industry – they responded with positive sentiment
  • Find the firm/individual you want to emulate (learn from their experience) Do you need (update) an online communication policy? When sharing start out slowly…what do you have that you can repurpose…slideshare – natural Long term approach: content strategy
  • Transcript of "Social Media Basics"

    1. 2. Listening <ul><li>In the beginning… </li></ul><ul><ul><li>Google Alerts (Yahoo) </li></ul></ul><ul><ul><li>Google Blog searches </li></ul></ul><ul><ul><li>BlogPulse </li></ul></ul><ul><ul><li>DSLReports.com </li></ul></ul><ul><ul><li>Complaint boards </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><li>Later… </li></ul><ul><ul><li>Collective Intellect </li></ul></ul><ul><ul><li>All of the above </li></ul></ul><ul><ul><li>Addictomatic </li></ul></ul><ul><li>Now… </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><li>All of the above </li></ul></ul>
    2. 5. Social Media Strategies <ul><li>EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media. </li></ul><ul><li>SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers. </li></ul><ul><li>3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging. </li></ul><ul><li>4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps. </li></ul><ul><li>5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples. </li></ul><ul><li>6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth. </li></ul>
    3. 7. Content Strategy <ul><li>Short-term: Contest </li></ul><ul><ul><li>HSI focus </li></ul></ul><ul><li>Long-term: How-to Videos </li></ul><ul><ul><li>Top 10 Customer Service issues </li></ul></ul><ul><ul><ul><li>Online Outreach </li></ul></ul></ul><ul><ul><ul><li>Call Centers </li></ul></ul></ul><ul><ul><li>Continue to interact/use feedback loop </li></ul></ul>
    4. 8. First steps <ul><li>Listen & Research – (Google Alerts, Twitter search, blogs) </li></ul><ul><li>Educate yourself/team (guidelines) </li></ul><ul><li>Share – (Slideshare, flickr) </li></ul><ul><li>Hash out content strategy, then blog </li></ul>
    5. 9. Zena Weist Interactive Brand Strategist, EMBARQ Twitter: @ zenaweist Email: zenaweist@gmail.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×