Listening In the beginning… Google Alerts (Yahoo) Google Blog searches BlogPulse DSLReports.com Complaint boards Technorati Later… Collective Intellect All of the above Addictomatic Now… Radian6 All of the above

In the beginning…

Google Alerts (Yahoo)

Google Blog searches

BlogPulse

DSLReports.com

Complaint boards

Technorati

Later…

Collective Intellect

All of the above

Addictomatic

Now…

Radian6

All of the above

Social Media Strategies EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media. SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers. 3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging. 4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps. 5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples. 6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth.

EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media.

SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers.

3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging.

4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps.

5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples.

6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth.

Content Strategy Short-term: Contest HSI focus Long-term: How-to Videos Top 10 Customer Service issues Online Outreach Call Centers Continue to interact/use feedback loop

Short-term: Contest

HSI focus

Long-term: How-to Videos

Top 10 Customer Service issues

Online Outreach

Call Centers

Continue to interact/use feedback loop

First steps Listen & Research – (Google Alerts, Twitter search, blogs) Educate yourself/team (guidelines) Share – (Slideshare, flickr) Hash out content strategy, then blog

Listen & Research – (Google Alerts, Twitter search, blogs)

Educate yourself/team (guidelines)

Share – (Slideshare, flickr)

Hash out content strategy, then blog

Zena Weist Interactive Brand Strategist, EMBARQ Twitter: @ zenaweist Email: zenaweist@gmail.com