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Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
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Social Media Basics


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Basic Social Media overview

Basic Social Media overview

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  • Broadcast (shouting) doesn’t work This is a pull medium, pushing doesn’t get you far
  • Quick sweep review on content, conversations that exist, are getting buzz.
  • Example of a monitoring tool dashboard
  • What are your goals? Focus resources on 1 or 2
  • Customer service: EMBARQ_name Industry SEM: employee individual name We listened, provided customers/industry what they were looking for in our industry – they responded with positive sentiment
  • Find the firm/individual you want to emulate (learn from their experience) Do you need (update) an online communication policy? When sharing start out slowly…what do you have that you can repurpose…slideshare – natural Long term approach: content strategy
  • Transcript

    • 1.  
    • 2. Listening <ul><li>In the beginning… </li></ul><ul><ul><li>Google Alerts (Yahoo) </li></ul></ul><ul><ul><li>Google Blog searches </li></ul></ul><ul><ul><li>BlogPulse </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Complaint boards </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><li>Later… </li></ul><ul><ul><li>Collective Intellect </li></ul></ul><ul><ul><li>All of the above </li></ul></ul><ul><ul><li>Addictomatic </li></ul></ul><ul><li>Now… </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><li>All of the above </li></ul></ul>
    • 3.  
    • 4.  
    • 5. Social Media Strategies <ul><li>EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media. </li></ul><ul><li>SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers. </li></ul><ul><li>3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging. </li></ul><ul><li>4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps. </li></ul><ul><li>5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples. </li></ul><ul><li>6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth. </li></ul>
    • 6.  
    • 7. Content Strategy <ul><li>Short-term: Contest </li></ul><ul><ul><li>HSI focus </li></ul></ul><ul><li>Long-term: How-to Videos </li></ul><ul><ul><li>Top 10 Customer Service issues </li></ul></ul><ul><ul><ul><li>Online Outreach </li></ul></ul></ul><ul><ul><ul><li>Call Centers </li></ul></ul></ul><ul><ul><li>Continue to interact/use feedback loop </li></ul></ul>
    • 8. First steps <ul><li>Listen & Research – (Google Alerts, Twitter search, blogs) </li></ul><ul><li>Educate yourself/team (guidelines) </li></ul><ul><li>Share – (Slideshare, flickr) </li></ul><ul><li>Hash out content strategy, then blog </li></ul>
    • 9. Zena Weist Interactive Brand Strategist, EMBARQ Twitter: @ zenaweist Email: