Getting what you want through your online business network September 24, 2008 Zena Weist

Agenda Quick stats What’s in it for you? LinkedIn Inbox spam – UGH! Resume vs Profile Managing Contacts Recommendations Q&A Groups Resources

Quick stats

What’s in it for you?

LinkedIn Inbox spam – UGH!

Resume vs Profile

Managing Contacts

Recommendations

Q&A

Groups

Resources

Why LinkedIn? 25 Million registered professionals 7.5 Million unique visitors: 8/08 Up 171% yr/yr

25 Million registered professionals

7.5 Million unique visitors: 8/08

Up 171% yr/yr

What’s in it for you? Relationships Matter Lends a credible, yet personal touch to professional networking Stay connected without upkeep Reconnect

Relationships Matter

Lends a credible, yet personal touch to professional networking

Stay connected without upkeep

Reconnect

LinkedIn Inbox Spam Account & Settings Email Notifications Contact settings Receiving Messages Invitation Filtering Privacy Settings Archive Not expected to answer, it’s the exception “ Unfortunately, because X, EQ is not accepting vendor communications for Y at this time”

Account & Settings

Email Notifications

Contact settings

Receiving Messages

Invitation Filtering

Privacy Settings

Archive

Not expected to answer, it’s the exception

“ Unfortunately, because X, EQ is not accepting vendor communications for Y at this time”

“ This isn’t a resume, it’s a profile”* Your profile Update in bit size chunks Professional Headline Summary Specialties Public Profile Work History | Summarize *Quote: Mike O’Neil, CEO, Integrated Alliances

Your profile

Update in bit size chunks

Professional Headline

Summary

Specialties

Public Profile

Work History | Summarize

*Quote: Mike O’Neil, CEO, Integrated Alliances

Your Contacts, Your Way Invite 25-50 peers through networks, your executive level functions, business cards Strategic level vendor contacts are key industry resources You don’t have to accept all requests, archive

Invite 25-50 peers through networks, your executive level functions, business cards

Strategic level vendor contacts are key industry resources

You don’t have to accept all requests, archive

Recommendations Recommendations matter This story can only be told by the person giving the rec Numbers, Specific project, Positive impact Give recs to those connections you want to be associated with: Manage up, across, down Build credibility through association

Recommendations matter

This story can only be told by the person giving the rec

Numbers, Specific project, Positive impact

Give recs to those connections you want to be associated with:

Manage up, across, down

Build credibility through association

Questions & Answers Build awareness of your expertise through answering Rating Connections 80/20 Build credibility through association

Build awareness of your expertise through answering

Rating

Connections

80/20

Build credibility through association

Groups Local Past employers Associations

Local

Past employers

Associations

LinkedIn Resources Mike O’Neil mikeonlinkedin.com Integrated Alliances Dave Taylor: LinkedIn How- Tos Guy Kawasaki: 10 Ways to Use LinkedIn David Erickson Strategic Marketing with LinkedIn

Mike O’Neil

mikeonlinkedin.com

Integrated Alliances

Dave Taylor:

LinkedIn How- Tos

Guy Kawasaki:

10 Ways to Use LinkedIn

David Erickson

Strategic Marketing with LinkedIn