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  • 1. Getting what you want through your online business network September 24, 2008 Zena Weist
  • 2. Agenda
    • Quick stats
    • What’s in it for you?
    • LinkedIn Inbox spam – UGH!
    • Resume vs Profile
    • Managing Contacts
    • Recommendations
    • Q&A
    • Groups
    • Resources
  • 3. Why LinkedIn?
    • 25 Million registered professionals
    • 7.5 Million unique visitors: 8/08
    • Up 171% yr/yr
  • 4. What’s in it for you?
    • Relationships Matter
      • Lends a credible, yet personal touch to professional networking
      • Stay connected without upkeep
      • Reconnect
  • 5. LinkedIn Inbox Spam
    • Account & Settings
      • Email Notifications
        • Contact settings
        • Receiving Messages
        • Invitation Filtering
      • Privacy Settings
    • Archive
    • Not expected to answer, it’s the exception
    • “ Unfortunately, because X, EQ is not accepting vendor communications for Y at this time”
  • 6. “ This isn’t a resume, it’s a profile”*
    • Your profile
      • Update in bit size chunks
      • Professional Headline
      • Summary
      • Specialties
      • Public Profile
      • Work History | Summarize
      • *Quote: Mike O’Neil, CEO, Integrated Alliances
  • 7. Your Contacts, Your Way
    • Invite 25-50 peers through networks, your executive level functions, business cards
    • Strategic level vendor contacts are key industry resources
    • You don’t have to accept all requests, archive
  • 8. Recommendations
    • Recommendations matter
      • This story can only be told by the person giving the rec
      • Numbers, Specific project, Positive impact
      • Give recs to those connections you want to be associated with:
        • Manage up, across, down
        • Build credibility through association
  • 9. Questions & Answers
    • Build awareness of your expertise through answering
    • Rating
    • Connections
    • 80/20
    • Build credibility through association
  • 10. Groups
    • Local
    • Past employers
    • Associations
  • 11. LinkedIn Resources
    • Mike O’Neil
      • mikeonlinkedin.com
      • Integrated Alliances
    • Dave Taylor:
      • LinkedIn How- Tos
    • Guy Kawasaki:
      • 10 Ways to Use LinkedIn
    • David Erickson
      • Strategic Marketing with LinkedIn