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Kubik Overview 2010

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  • 1. We have all the right pieces for your next trade show or event ! thinkubik.com
  • 2. Introduction kubik: Over 25 years of outstanding creations At kubik, ideas are transformed into unique unforgettable brand experiences that enthral audiences and go Beyond Imagination®. For over 25 years we have been designing, fabricating, installing and managing exhibits, events and environments for businesses, institutions and museums all around the world. With offices in Amsterdam, Toronto and New Jersey, we serve the needs of many of the world’s leading commercial brands and leading cultural, science and education centers. Global brands demand global services. With a combined staff of over 200 employees our clients have come to depend on our global resources to support their requirements anywhere in the world. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 3. Our vision: To create the most extraordinary experiences in the world Building experiences: (exhibits + environments + events = experiences) Our promise: Imaginative thinking © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 4. Capabilities Kubik: The specifications □ Global Reach: We have an outstanding team of skilled professionals working in Asia, North America and Europe. □ Multi-disciplinary Approach: Our team includes strategists, designers,planners, project managers, crafts people and fabrication specialists. □ Comprehensive Offering: We develop, create and build experiences: Events,museums, exhibits, graphics, retail, and corporate environments. □ Flexibility: As the scope of the project changes, our team adapts to fit our clients’ needs. □ Trust: Our clients know our solutions are creative, technically sound, and fiscally responsible. □ Turnkey Solutions: We take projects from the initial creative idea, through architectural and engineering development to cost-effective fabrication, site management, logistics, installation and finally, to storage. CONTACT US: Kubik North America Our range of services Toronto □ Design 1680 Mattawa Avenue Mississauga, Ontario, Canada □ Engineering L4X 3A5 □ Graphic Design & Production New Jersey 708 Fellowship Road, Mount Laurel □ Project Management NJ 08054-1004 □ Manufacturing Toll Free 1.877.252.2818 □ Logistics & Installation Kubik Europe Amsterdam □ Event Management Plotterstraat 1, 1033 RX, Amsterdam, The Netherlands □ Pre & Post-Show Marketing +31 20 581 3030 □ ROI Tracking & Analysis info@thinkubik.com thinkubik.com □ CSR Staffing & Training © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 5. The Details Throughout the production cycle, we keep key design/project management services in-house and on-call, MANUFACTURING allowing us to maintain our reputation for superior delivery standards. We understand that many firms can build exhibits. kubik has been in business for over 25 years because we build them well. We work with some of the world’s most recognizable brands and, for them, looking good is the only option. DESIGN Our designers excel at creating experiential spaces – right from the conceptual stage to full computer generated We strive to maintain state-of-the-art manufacturing facilities and employ master craftsmen. Our finishing environments. We’re always watching trends and staying current on new technologies and materials, to bring regarded as a cut above, and our repertoire of materials and processes is expansive. From wood, laminate and you the most extraordinary environmental experiences. paint, to aluminum, fabric and fiberglass, we draw on a variety of methods including a complete program of environmentally friendly options. Our years of skill and experience can transform any conceivable idea into reality. At kubik we know that good design sets the stage for success.Our creative staff includes Industrial designers whose job it is to transform your marketing campaign into a three-dimensional face-to-face experience. Good design gets noticed, saves money and translates into stronger leads for our clients. It starts with an idea, a challenge and a brief. Your brand becomes the focus in the ideation process. At kubik it's all about providing LOGISTICS & INSTALLATION imaginative solutions. kubik has over 200,000 square feet of climate controlled warehouse space complete with full on-site logistics management across the globe. Our warehouses in Toronto, New Jersey, Edmonton, Las Vegas and Amsterdam are positioned to service your needs wherever you are. We only partner with logistic companies that provide direct shipments, handle tight turnarounds and enable up-to-the-minute tracking. ENGINEERING From small kiosks to multi-million dollar museums, everything we design and build at kubik is engineered Our lead installers are trained to manage large crews under difficult deadlines and have worked on six and drafted through our detailing department. Our CAD detailers work closely with our production team, continents. We provide all site equipment and schedules down to the last detail. We have access to worldwide designers and project managers to ensure the product you see on paper is what you get on the show floor. resources for subcontracting labor and show services. kubik job sites are easy to distinguish… always organized, Our production experts are skilled at devising the most efficient use of materials and construction methods efficient and on schedule. to ensure a smooth transition to our manufacturing facilities. EVENT MANAGEMENT GRAPHIC DESIGN & PRODUCTION We have a team of dedicated Event Coordinators with expertise in the design and execution of Corporate Event At kubik we have demonstrated proficiency in understanding and interpreting our clients’ brands. Our graphic programs. Handling Sales Meetings, Product Launches, Sporting Events and Sponsorship Activations. Our team can artists can step in at any point in the process. Whether our clients need us to work with their existing agency, offer support where you need it: Event planning, Presentation Scripting, Graphics Design, Staging, Registration, and modify artwork, or do it all from scratch, we have full in-house capabilities to design and produce all graphics of course the full installation and dismantle of the event. for our tradeshow exhibits, events, interiors and museums. PROJECT MANAGEMENT Other Services: The role of kubik's Project Manager is imperative to the successful execution of every project. Budget development, PRE & POST-SHOW MARKETING quality assurance and production status updates, are just some of the responsibilities our PM team is tasked with. ROI TRACKING & ANALYSIS Paramount to all of this, is open, timely, effective communication with the client, throughout every phase of the project, ensuring that the client needs are always met, and exceeding expectations. CSR STAFFING & TRAINING © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 6. The Details Delivering the Bottom Line | Trust Kubik Overview | Exceeding expectation Budgeting and Itemized Accounting We’re kubik and we design and build experiences for some of the world’s most We tackle cost accounting on a per project basis. Our up-to-the-minute tracking preeminent companies. Over two decades, we’ve honed our expertise, originality methods, combined with a computerized docket system, help us to determine the and style to become an industry leader in providing integrated design build financial status of any given project at a glance. We can anticipate final billing solutions. As a true global entity, with offices in Amsterdam, Toronto and New amounts, including documented pre-approved additions and/or deletions. This Jersey, we are focused on exceeding our customers’ expectations through attention to detail keeps the project running smoothly and the budget on track. creativity, enthusiasm, respect, commitment and the drive to succeed. kubik is recognized for exceptional work in building captivating trade show exhibits, Cost Control compelling environments and outstanding events around the globe showcasing kubik employs an extensive network of suppliers and professionals. We also constantly the world’s leading brands and corporate identities, providing our customers research cost- effective production methods and mutually beneficial joint ventures. with the most extraordinary experiences in the world. We build brand All outside requirements are multi tendered to ensure fair market value.When experiences. We are a full-service corporation with expertise in design, requested, we will supply detailed estimates for supplier services based on our fabrication and installation. We serve a variety of sectors, including Museums experience in the marketplace. Estimates are submitted to the client for approval & Leisure Environments, Visitor Centres, Trade Shows, Retail Interiors, prior to commencement of actual production. Exhibitions and Special Events. We design and fabricate in-house, housing full- time crafts people and a roster of on-call specialists. Our facilities in North America and Europe give us the flexibility to respond to the most challenging demands quickly. We’ve proven time and time again, no matter how big the dream… We can design it. We can build it. So think big. Think kubik. Working with Kubik | Commitment What can you expect when you work with us? First: Service and execution! Your satisfaction is paramount to each of us.We work alongside you throughout the process to resolve challenges and deliver confidence that your project is running smoothly and successfully. kubik is your partner. Our role is to interpret, design and construct world-class exhibits and events that convey the theme and meet the project's objectives.We are not afraid to offer you imaginative design options to assist with the decision-making process. From managing the minute details to unveiling the final picture, you’ll find that we are a friendly, highly professional group who pride ourselves in flawless execution. At kubik,we measure our success by the quality of your results. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 7. Capabilities Delivering the Bottom Line | Trust Budgeting and Itemized Accounting We tackle cost accounting on a per project basis. Our up-to-the-minute tracking methods, combined with a computerized docket system, help us to determine the financial status of any given project at a glance. We can anticipate final billing amounts, including documented pre-approved additions and/or deletions. This attention to detail keeps the project running smoothly and the budget on track. Cost Control kubik employs an extensive network of suppliers and professionals. We also constantly research cost- effective production methods and mutually beneficial joint ventures. All outside requirements are multi tendered to ensure fair market value. When requested, we will supply detailed estimates for supplier services based on our experience in the marketplace. Estimates are submitted to the client for approval prior to commencement of actual production. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 8. EXHIBITS
  • 9. GROLSCH Challenge “You have beer, and then you have Grolsch.” A defining statement that has been setting the tone for Grolsch stand presentations for years. Our challenge was to create an exhibit that welcomed and invited visitors and fully supported Grolsch’s position. Highlights kubik designed an environment that blended the old with the new, showcasing the fact that while Grolsch is one of the oldest breweries in the world, its beers still have true modern appeal. The innovative modular stand featured hundreds of traditional bottles with Grolsch’s famous logo along with modern photographs of the brand. Results This innovative stand is modular and highly adaptive, allowing a variety of configurations for different events and target groups. Grolsch International and several different business units use the stand all over Europe to meet their diverse requirements. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 10. CATERPILLAR Challenge Think of a forklift, and you’ll likely think about strength and power. So it’s no surprise that exhibits for forklift manufacturers tend to look the same. Caterpillar, wanting to take a different tack during a major show in Utrecht, Holland, asked kubik to help. Highlights “Lift your mind” was our creative concept for an eye-catching, all new show stand. Caterpillar’s machinery occupied centre stage, but behind it stood a lounge-café that provided a refuge of peace and relaxation for weary show-goers – an environment that dovetailed perfectly with a key client message: Caterpillar solutions help users work in a relaxed way. Results We helped set Caterpillar apart from its competitors by steering away from the expected. What’s more, in a sea of predictable presentations, Caterpillar was lifted above the pack with a solidly branded message. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 11. VISUAL SONICS Challenge As a world leader in high-resolution micro imaging systems, Visual Sonics sees its tradeshow program as a way to connect professionals in new ways. Their new kubik-designed booth had to serve as a live demonstration environment that could highlight and promote Visual Sonics products on the show floor – even in a limited space. Highlights The "organic" geometry of the Visual Sonics logo depicts the "focusing on cell division" which is the core of the company’s mission. The kubik team captured that idea in a 3-dimensional form by creating a flowing, energetic form that rose above the booth and made a strong visual impact. A reception desk presides over the space in an open corner, and 3 double- sided work-stations, each with graphics suitable for a specific demonstration, help draw visitors into the stand from all sides. Results The new booth creates maximum impact in minimum space, and the unified shapes, colours and graphic treatment fortify the brand impression. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 12. ONE LAMBDA Challenge One Lambda wanted a dramatic and engaging new exhibit that reflected their leadership in the medical resource industry. They asked kubik to provide a new custom rental booth, and meet a specific installation challenge: A hotel ballroom setting with an 8 foot height limit. Highlights kubik designed a solution that fit all of the criteria and more. The highlight of the booth was the plasma wall playing a highly detailed and engaging video that introduced the company and its offerings. Bold colors complemented the floor-to-ceiling light boxes and demo kiosks, and a large work surface gave space for real time demonstrations. Results The booth had an open feel, with room for undisturbed and intimate conversation. The effect was a striking and memorable statement from an industry leader. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 13. SAINT GOBAIN Challenge Saint-Gobain, the world leader in the sustainable habitat and construction markets, asked kubik to develop a custom rental booth with a flexible modular design that could provide individual and equal branding for all of the operations within their group. Highlights The bright new booth featured large double-sided graphics and a hanging sign that was visible high above the exhibit floor. LED fixtures providing dramatic lighting for the display cases and samples, and a large circular catering area ensured ample space for meetings and conversation. Results The booth has been tested in a variety of configurations and proven to be an ideal showcase for an extremely wide range of product and service offerings. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 14. THE L’ORÉAL GROUP Challenge The L’Oréal Group, one of the world’s largest cosmetics manufacturers, asked us to come up with a new trade show presence that would grab the visitors’ attention – and hang on to it. Highlights The main feature for the display was a lightweight fabric canopy that was scalable. The Color Lab feature was also an engineering marvel, with upper and lower product trays that were interchangeable, and a sound system that broadcast throughout the booth. Facing a tight deadline of just 60 days, we completed the design and manufacturing of all components, many of which featured interactive selling stations and audio-visual components. Results The finished display, showcased in events across North America & Europe, helped attract customers to The L’Oréal Group’s broad range of cosmetics lines in a very competitive environment. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 15. NISSAN Challenge Nissan wanted to apply the look of their new corporate head office in Japan to their international-level exhibits, as part of their new corporate identity program. Highlights Nissan mandated that anything we created should reflect the Head Office Showroom developed for Tokyo. The essence was to provide a clean and simple space where the cars were the focal point. Through value engineering, we discovered creative ways to achieve the global look and ensure durability of this 20,000 square foot exhibit. Everything was produced on budget and within an eight-week timeframe. Results Lifestyle aspirations are key in selling cars and the exhibit design communicated those aspirations brilliantly. The individual personalities of Nissan vehicles came to life thanks to the impressive visual statements. The result was an exhibit that accentuated the vehicles as heroes. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 16. KBA Challenge Our client KBA makes printing presses. Massive printing presses. And when the equipment is this big, it can be hard to create an exhibit that still catches the eye and lures people in. But that’s where kubik shines. Highlights Attracting attention to the booth from the entrance at the opposite end of the show hall was the goal. We developed independently rotating signs, placed high above the floor for high visibility, and created a circular theatre area with multimedia support and organic graphic towers that simulated the industry’s largest printing press. The entire installation was manufactured to the highest standards to match the quality and craftsmanship demanded by KBA. Results KBA met their sales objectives – in fact, they sold all five available presses at the show – and generated a high volume of quality future leads. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 17. OPEN TEXT CORPORATION Challenge Open Text is an enterprise integration company known as “The Content Experts™”. For their new trade show program, they asked kubik to create a customized, fully modular system with a look and feel that could easily translate from large booth sizes to small pop-up and table-top exhibits. Highlights The assignment came with an extra challenge: A deadline of less than a month’s time until the booth’s premiere at ARMA in San Antonio, Texas. The kubik team came together flawlessly to design and fabricate the custom exhibit and ship it to Texas for the opening of the show. For that show, components were configured as a 20' x 30' exhibit that featured a 16' high tower and a four-sided custom banner structure. For later shows, the booth was re-configured into 10' x 10' and 30' x 30' arrangements, without losing any of the branded visual impact. Results The custom nature of the project, along with the demanding schedule, brought out the best in the kubik team. Open Text got what they came for – a high impact, extremely practical exhibit that met every expectation they and their customers had. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 18. MICHELIN Challenge For their new booth at CONEXPO – CON/AGG at Las Vegas. Michelin had three things directives for kubik: Make it new, fresh and spectacular; make it modular and transportable; and make it to follow our strict corporate visual guidelines. Just the sort of challenge we enjoy! Highlights kubik’s idea for Michelin was to use all of the space we had – both horizontal and vertical. The main level was for product display and was dressed with large beauty shots of product at work around the world. Above that was an 800 sq. ft. upper deck that was used as a meeting space with a large office, closed door internet lounge, and social area with a serving bar and lots of soft seating. Above that was an 18' diameter ring with 3 large logos. Components featured boldly curved surfaces and blue glowing walls, all strategically lit to draw attention to Michelin products on display throughout. Results CONEXPO – CON/AGG is the biggest construction show in North America, yet the new Michelin booth stood out and made a spectacular visual impact – and was a true reflection of Michelin brand quality. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 19. HYUNDAI Challenge On the Auto Show circuit, Hyundai competes with every other manufacturer to make their products stand out among the 1000 new vehicles on display. Our challenge was to create a striking new environment that would be an irresistible draw for customers and a showcase for the complete Hyundai product line. Highlights The kubik team drew on years of Auto Show experience to create a dramatic, yet intimate 17,000 square foot environment for Hyundai. We erected a huge tensile structure as a canopy over the space – an innovative structure that combined swooping architecture, specialty lighting, flowing scrims and complicated canopies to create a strong brand presence. Result The stylish enclosure was visible from almost anywhere on the show floor, forming a perfect backdrop for the Hyundai logo. It enabled Hyundai to present their cars in a way that consumers had never seen before. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 20. MITSUBISHI Challenge Mitsubishi forklifts was looking for a creative partner to build a new presence for an upcoming CEMAT show in Hannover, and challenged kubik to develop an answer that would “lift” their presence in the German forklift market. Our response won us the assignment, and was the hit of the show. Highlights The art of Andy Wharhol was the inspiration that put high energy into our concept, called “The Art of Lifting”. We created a 27 x 27 meter exhibit that was a graphic showcase for the client’s sensitivity and competitive spirit. Dressed with powerful Wharhol inspired images, it featured a real “down-to-earth” game with true-to-scale remote control model forklifts that set two drivers/clients in competition to load/unload a mini- warehouse in the fastest time. Results kubik worked hard to gain an understanding of the challenges the client faces in the German market. That allowed us to create a 3D space that showed how ready Mitsubishi was to compete for business. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 21. SCHOLASTIC Challenge For its first new traveling exhibit in 15 years, Scholastic asked kubik to create a sophisticated expression of the company’s depth and diversity. Recognized for its world leadership in publishing and distribution of children’s books, Scholastic needed to update their image and impress buyers with their broad portfolio of products. The point to be made was that Scholastic had changed over the years into a sophisticated company offering a full range of modern educational products. Highlights For kubik, this was another opportunity for our international team to shine. Designers based in Toronto worked with the build team in Amsterdam to bring three important elements into harmony: Children’s books, with their bright primary colours and bold graphics; high-tech demonstration of video and interactive product; and comfortable meeting space for conducting serious business. kubik’s tasteful design and masterful control of lighting was key to success. Results The exhibit, seen for the first time at the Frankfurt Book Fair created a mature, buyer-friendly environment with display space suitable for showing children’s books, while plasma screens and superb quality audio made it clear that Scholastic had the ability to combine the sensitivities of children’s publishing with the business demands of a modern book- buying marketplace. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 22. EVENTS & SPECIAL PROJECTS
  • 23. NIKE PARKS Challenge Sometimes, Nike wants to “just do it” – this time they wanted to do it raw, rough and edgy. That was kubik’s brief from Nike Design for creating a series of street-savvy, multi-media, high energy sporting events. Targeted at soccer-loving kids all over the world, 20 events had to be timed to complement an on-going worldwide advertising campaign. Highlights kubik staged events in some pretty raw places: An abandoned slaughterhouse, an old tanker ship, an unfinished subway station, to name just a few, using chain link, oil drums, rusted metal walls and super- graphics of the world’s best soccer players. Results kubik worked on five continents in 10 different languages to provide a total Nike branded environment, and played host to thousands of young soccer fans. Nike met their goal of bringing a great advertising campaign into the street and reinforcing the connections between their brand, their market, and soccer: The sport they both support. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 24. COLE HAAN Challenge For a private preview of Cole Haan’s fall 2006 collection by North American retail buyers, kubik was challenged to transform a ballroom at the Four Seasons Hotel in Las Vegas into a retail atmosphere complete with all fixtures, displays graphic images. Highlights In a late-inning decision and only two weeks away from the WSA show, Cole Haan management decided to include an exclusive live preview of their Fall Collection for their largest retail client. The kubik team responded by designing, building and installing a high-style fashion runway, complete with lighting sound and graphics, in record time. Results kubik’s vision, design implementation and production management delivered a resounding success. This unique previewing experience has become incorporated into Cole Haan’s sales meetings and private functions, thus delivering value well beyond the original intent of the project. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 25. ROYAL PHILIPS ELECTRONICS Challenge Philips was about to launch a new global brand positioning, and came to kubik for a launch event that was true to their latest advertising message “Technology should be as simple as the box it comes in.” Highlights We designed and executed a multi-faceted campaign that was all about the box. We custom-built a Mystery Box as a teaser and set it afloat in the canals of Amsterdam. The project also included a giant version of this white box that was used to unveil the new brand promise. To reinforce the message at the launch press conference we designed and produced the White Room and organized a blowout wrap party for media and guests. Results The unique and entertaining launch generated media attention all around the world – and earned a tremendous amount of free publicity as a bonus. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 26. ING BANK Challenge How do you connect a major sporting event with ING Bank, a business that isn’t exactly sporty? kubik’s answer: Make the company’s headquarters look like a giant running shoe, of course. Highlights ING’s corporate headquarters became the talk of Amsterdam when added laces and all to transform the building with a state-of-the-art wrap that showed off ING’s corporate colour. Known locally as “the shoe,” it soon became one of the most talked-about installations in our company history, and photos of it made the covers of hundreds of newspapers throughout Europe. Results The re-styled building put ING’s indelible stamp on the city’s annual marathon, and the sheer scale of this project put our work on the radar screen for thousands of people every day. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 27. HEINEKEN Challenge Heineken’s new plastic PET bottle was the focus of an installation designed by the brewer’s in-house architect and brought to life by kubik. Created as a traveling event, the Heineken Pet Bar had to have enough impact and excitement to properly introduce the new bottle at major outdoor events and concerts. Highlights kubik designed the new PET Bar around a shimmering wall built entirely from decorative slabs of real ice. Beer was served in PET bottles pulled from large basins filled with ice rather than from traditional industrial coolers, creating a sense of fun and familiarity. Results The new design transformed standard trusses and other components into a workable traveling event for Heineken, and created a sensation at outdoor events and concerts like AHOY, Dance Valley, Fast Forward, and Impulz – outdoor festivals that are visited by tens of thousands of dance / music enthusiasts. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 28. PHOTOSENSITIVE Challenge PhotoSensitive, a non-profit, national collective of photographers, the Canadian Cancer Society and kubik have joined together to create Cancer Connections - a unique photographic exhibit that documents the broad range of how cancer affects the lives of countless Canadians. Highlights Cancer Connections documents and explores a wide range of emotions associated with cancer, such as sadness, loss, hope and redemption. kubik’s design places the exhibit’s gripping photographs within a modernist overhead structure, which forms an arbor or tunnel that enables observers to pass through, surrounded by photos on all sides. The exhibit, having started with just 300 photos, has grown at each stop to now include more than 1,000 images, and the clean, simple design of the structure helps to underscore their powerful impact. Results kubik created a supporting structure that combines heft, presence and impact, yet is simple enough in its design that the emphasis remains on the powerful photos and compelling stories being told. The structure invites and welcomes visitors, but keeps the focus on the photos. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 29. LOBLAW COMPANIES LIMITED Challenge Loblaw’s new “Joe Fresh” brand was developed to give their customers new quality clothing choices, so kubik’s challenge was to create a national promotional concept that would be mobile, memorable and above all, fresh. Highlights kubik’s idea was to introduce Joe Fresh by getting it out of the store and into the minds of the audience. We designed a traveling salesroom that would take the line to the customer, rather than wait for them to discover it in-store. Our mobile store was completely self contained and could be transformed from road-worthy to open-for-business in less than 1 hour. No outside help was needed except to staff and restock merchandise that was sold on a daily basis. Results The campaign goal of meeting customers “beyond the store” was achieved and customers across the country were able to see, try and buy – and then decide to come to Loblaw’s stores for more. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 30. INFINITI Challenge For Infiniti Canada, the splendour of the world-famous Cirque du Soleil was a perfect complement to the launch of their newest model, the exciting EX series crossover. The task for kubik was to put them together and create a dramatic setting to match the moment. Highlights kubik’s idea combined the invigorating and distinctive performances of Cirque du Soleil with an innovative reveal of the new Infiniti. Playing on the “peak” design in the Infiniti logo, we created a massive 16' 4-sided fabric pyramid that completely covered the EX. Following an impressive overhead performance by Cirque, the corners of the pyramid were swept upwards as if by magic, inverting the pyramid, which now served as 4 huge screens for projected images of the EX and its features. Results The distinct qualities of both brands were matched to create a magical evening and the perfect setting to reveal Nissan’s newest model. At salons in three cities across Canada, up to 1000 Infiniti owners and prospects received a first-hand, totally branded experience that reflected good taste, high style and superb quality. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 31. RETAIL & INTERIORS
  • 32. HEINEKEN Challenge kubik’s brief from Heineken was as pure as their beer: Update their international headquarters to reflect the spirit of a recent major company reorganization, and the brewer’s new transparent attitude. Highlights kubik engineered and implemented multiple interior environments within the new headquarters. The four-storey office space featured themed environments representing familiar Heineken territory: The Lounge, the Garden, the Beach, Back to Africa, the International Bar and the Travel Room. One key ground floor area was dedicated to “The World of Heineken.” featuring an iconic in-house bar that displayed Heineken beers from around the world. Results The Heineken headquartersw now make an architectural statement that reflects the renewed spirit of the brand. New materials, new engineering ideas and fresh transparency echo the firm’s new corporate values. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 33. DIAGEO Challenge A liquor store can have as many as 20,000 SKUs competing for the customer’s attention, Making brands stand out is never easy, but that’s what kubik did for Diageo’s Captain Morgan Rum and Smirnoff Vodka. Highlights The solution in these circumstances is to do something interesting enough to allow the brand to “own” the environment. For Captain Morgan, kubik created a “store within the store” featuring an arresting life-size icon of the brand: Captain Morgan himself, standing astride a faux rum barrel. For Smirnoff, we built an 8 foot tall brushed aluminum replica of a Smirnoff bottle that literally stood head and shoulders above the rest of the store, and placed it in a slick new merchandising unit crafted from materials and finishes that stood out from the liquor store’s usual palette. Results Customers were drawn to both displays, which also stocked far more product than normal. Removable graphics featuring beauty shots of the products were used to cover depleted shelf space, making the unit look full even when product was selling fast. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 34. PINK ROCCADE INTERIORS Challenge PinkRoccade is one of Europe’s largest ICT groups and a global IT services company with operations in The Netherlands, United Kingdom, Belgium and Canada. kubik was approached to translate their new corporate identity into 3D design solutions for office interiors, trade show presentations and event programs. Highlights kubik designed a completely new Techno-Plaza — a central presentation area in PinkRoccade’s corporate offices that the company uses to demonstrate all of its latest IT services. Based on the guidelines of the corporate identity, we designed and produced office entrance areas, meeting rooms, exhibition booths and presentation units, branded with the consistent corporate look and feel of PinkRoccade. Results The impact and success of Techno-Plaze led PinkRoccade to ask kubik to develop our initial ideas into a full-scale communications campaign. We designed and executed trade show booths and other events, flawlessly carrying the initial concept through several communication media. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 35. NIKE INC. Challenge If you’re setting up shop in the heart of some of the world’s most competitive retail environments – like New York, Boston, London and Berlin – you need to make a splash. That’s what Nike asked kubik for help with their Niketown stores. Highlights Part museum, part theme park, the Niketown stores are a powerfully persuasive retail environment. But more than that, the Niketowns have become tourist destinations that showcase innovative Nike products. For the New York store alone, we collaborated on 20 different display areas – many of which were complex interactive installations. Results The kubik team engineered each installation, met strict budgets and tight deadlines for flawless creation, packing, shipping, and installation. In city after city, we helped Nike create shopping experiences like no other. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 36. JOHNSON CONTROLS INC. Challenge kubik’s assignment was to create one facility with 2 purposes: A Customer Briefing that could function as a customized, high-tech sales presentation facility, and also serve to showcase Johnson Controls’ products within a working environment. Highlights With many stakeholders involved, the project demanded not only our creative and engineering skill, but our management skills as well. In cooperation with the project team, we worked through all stages of design development and production, and also took on the role of general contractor. Unique features such as a system to electronically operate a large, four-panel sliding glass door were engineered and installed without a hitch. Results The Customer Briefing Center helped transform an out-of-date facility into a state-of-the-art corporate headquarters. Together, the project team successfully maintained a schedule, despite an extremely short delivery window. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 37. NOKIA Challenge Nokia, the world leader in mobile communication technology, wanted to promote their new luxurious phone, the Luna 8600, in their flagship stores in an inspiring and innovative way. It was up to kubik to achieve high quality design, production and installation under great time pressure. Highlights An environment was created that brought the Nokia Luna 8600 technology to consumers in an interactive and innovative way. kubik designers broke the rules and adapted technology to incorporate LED screens within the retail store displays, and the effect was exactly what we were looking for. The environment lightened up the customer’s faces and gave a sense of illumination throughout the store. Results The innovative displays were implemented at Nokia’s flagship stores in Hong Kong, Moscow, New York and Chicago. In Hong Kong the sales of the Luna 8600 doubled the week after kubik installed the display © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 38. MUSEUMS & VISITOR CENTERS
  • 39. LG ELECTRONICS Challenge We often face the challenge of making the most of small and sometimes unusual spaces. For the exciting new LG Experiential Zone, the space was small – and spread out over three levels of the Air Canada Centre (ACC) in Toronto. Highlights The LG Experiential Zone is a multimedia retail showcase of the company’s technology. Designed, built and installed by kubik, the LG Zone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus 2 additional showcases on other levels. The Zone is located in a huge traffic flow area, and the ACC generously allowed us to expand our presence by encroaching onto their space in a major walkway with branded pillar wraps. Results The unique space, with life size graphics and an amazing monitor collage wall, make the LG Zone an ideal place to experience LG’s latest and greatest products. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 40. E.ON, VISITORS CENTER Challenge E.ON, one of the world’s largest energy companies, asked kubik to create a visitor center concept with a big mandate: Explore the role of energy in our daily lives, promote information sharing, invite feedback, stimulate open dialogue – all within a format that is suitable for new power plants in several different countries. Highlights The kubik team based all development on a single story line: “Energy is all around us”. The idea allowed each visitor centre to become an “Energy MeetingPoint” where visitors could use the interactive displays to calculate their own carbon footprint and explore the options and implications of different energy mix scenarios. (Solar, wind, gas, coal, etc.). kubik also produced a special Style Guide that incorporates both the graphical and interior design language and ensures a consistent presentation, while allowing for local variations to meet the needs of different stakeholder groups. Results The visitor center’s meeting rooms, corporate areas and tailor-made interactive displays help explain the technology and the environmental aspects of modern power generation. The centers have been successful in facilitating education and creating open dialogue about both the present and future of E.ON power plants. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 41. NEWSEUM Challenge The Newseum is the world’s most comprehensive presentations of international news artifacts and is one of the most talked about museums in Washington D.C. kubik was responsible for housing the museum’s huge collection – over 81,000 pounds of priceless materials – and for developing exciting new approaches to installation and usage. Highlights The Newseum has over 250,000 square feet of space and contain thousands of artifacts of great historical and social importance, including a shrapnel-riddled news truck, an original Berlin Wall guard tower, and a gallery featuring every Pulitzer Prize winning photograph taken since 1942. Innovative and interactive multimedia centres, designed by kubik, broadcast major news items from the past fifty years and show video interviews with nearly 70 Pulitzer Prize winning photographers. In all, kubik shipped over 100 tractor trailers of materials to be used throughout the Newseum’s 15 theaters, 14 major galleries, 130 interactive stations and two cutting-edge broadcast studios. Results The 3-year Newseum project required us to develop new approaches to installation and innovative new ways to utilize materials. The unique content and exciting installation have made The Newseum one of Washington’s premier cultural destinations, and critics agree that it represents the future in terms of design and construction of museum galleries. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 42. DIANA: A CELEBRATION Challenge The traveling exhibit Diana: A Celebration was designed to showcase memorabilia, personal possessions, letters and film footage related to Princess Diana’s childhood and public life. Our assignment from Toronto’s Design Exchange was to project manage key elements of artifact handling, mount making, showcase detail development, fabrication and the logistical coordination of the installation in Toronto. Highlights kubik’s expertise in handling fragile cultural materials and valuable artifacts was called to play in building protected environments for the priceless collection. More than 200 items, including Diana’s wedding gown, 28 other dresses, priceless jewelry, books and childhood toys were housed in custom showcases and linked to elaborate audio visual presentations. Results Diana: A Celebration was attended by more than 300,000 people in Toronto. Fashion writers and critics who visited the exhibition were impressed by the stylish artifacts and described it as a “fantastic tribute”. © 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.
  • 43. SUMMARY
  • 44. Extraordinary clients. Extraordinary creations. A client list that speaks volumes about our work.
  • 45. CREATING THE MOST EXTRAORDINARY EXPERIENCES IN THE WORLD