Aveiro Salt Cluster
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Aveiro Salt Cluster - 17th Sept 2013

Aveiro Salt Cluster - 17th Sept 2013

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Aveiro Salt Cluster Presentation Transcript

  • 1. Business Models Aveiro Salt Cluster José Carlos Mota (DCSPT-UA) Jorge Silva and Ricardo Videira (ACA) AQUA-FORUM N.º 5, UNIVERSITY OF AVEIRO, 17-20TH SEPT 2013
  • 2. 1.BACKGROUND CIVIC CAMPAIGN www.facebook.com/AntigosArmazensDeSal Rehabilitation of the old salt buildings (haystacks) sal.blogs.sapo.pt ACA - COMMERCIAL ASSOCIATION OF AVEIRO UNIVERSITY OF AVEIRO - DCSPT WORKING TOGETHER - URBAN REGENERATION AVEIRO SALT CLUSTER Understand the potential of lagoon, salt pans and salt (holistic) Improve the relationship city of Aveiro/ Laggon
  • 3. 2.STARTING POINT PRESENTATION UNDERSTAND THE IMPORTANCE OF THE SALT AS SIMBOL OF AVEIRO (IDENTITY) DISCUSS THE PRESENT SITUATION AND DINAMICS RELATED TO SALT AND RELATED ACTIVITIES BRING FORWARD THE IDEA OF A ‘SALT ECONOMIC CLUSTER’ IN AVEIRO (POTENTIAL AND CHALLENGES) Articulate theory and practice in the development of (business and institutional) ‘models’ for urban green/blue space conservation/rehabilitation and highlight gaps that may exist
  • 4. 2.STARTING POINT THE LAGGON, THE CITY UNDEWATER UNDERUSED SPACE FOR RECREATION AND ECONOMIC ACTIVITIES ‘DISCONNECTED’ FROM THE CITY
  • 5. 3.SALT IN AVEIRO SALT PANS – ‘SKY WINDOWS’ 1920 - 300 SALT PANS PRODUCING SALT 1890 – 7.000 tons (1.050 tons IN 2010) SALT DECLINE FREEZING FOOD INDUSTRY (IMPACT AT HOME AND IN COD INDUSTRY) HEALTH RISKS (BLOOD PRESSURE AND HEART ATTACK) 2005 - AVEIRO 1,8% OF SEA SALT (ALGARVE 90%) 2011 - PORTUGAL 630.000 ton. (Rock Salt) and 48.000 ton. (Sea Salt) - WORLD TOTAL 281.800.000 tonnes (0,22% Pt)
  • 6. 4.RECENT DINAMICS ACTUAL SITUATION 8/300 SALT PANS PRODUCING SALT (1.050 TONS IN 2010, 15% OF PRODUCED IN 1890) VISUAL POLUTION IN LAGGON (TIRES IN WALLS OF THE SALT PANS) BAD CONSERVATION OF SALT PANS PROTECTION WALLS – HIDRODINAMIC PROBLEMS (MORE WATER IN THE LAGOON) RIA DE AVEIRO classified under the European Birds Directive and included in the Natura 2000 Network (home of more than two hundred species of birds, many with high conservation value) EXCELLENT SALT QUALITY (GOOD EVAPORATION AND FILTRATION)
  • 7. 4.RECENT DINAMICS MUNICIPALITY OF AVEIRO EVENTS VIII FEIRA DO SAL FESTA TRADICIONAL DA BOTADELA SALPICARTE STUDIES Revitalização e Valorização Económica do Salgado de Aveiro - Estudo de Mercado (Dec. 2007)
  • 8. 4.RECENT DINAMICS CIRA NEW PRODUCTS Salt Salicornia, Algea KNOWLEDGE AND TECHNOLOGY ICT Knowledge about local resources COOPERATION AND SUPORT TRADITIONAL ECONOMIC ACTIVITES OF LAGOON GAC
  • 9. 4.RECENT DINAMICS UNIVERSITY OF AVEIRO ENVIRONMENT DEP. LÍNGUAS E CULTURA QUÍMICA O sal de aveiro : glossário das alfaias utilizadas na produção de sal Desenvolvimento de uma metodologia para a análise da composição volátil do sal marinho Purificação da salmoura BIOLOGIA O salgado aveirense : importância conservacionista e perspectivas de uso futuro ENGENHARIA CIVIL Muros da Ria de Aveiro: novas tecnologias versus solução tradicional Reforço com geossintéticos de muros das marinhas da Ria de Aveiro FÍSICA Degradation of the salt pans in Ria de Aveiro : hydrodynamical study AMBIENTE Salinity patterns adjustment to climate change in Ria de Aveiro CIÊNCIAS SOCIAIS Percepções sociais e políticas sobre os Cais da Ria de Aveiro DESIGN SPATIAL PLANNING ECONOMY TOURISM UNIVERSITY OF OPORTO
  • 10. 4.RECENT DINAMICS ÍLHA DOS PUXADOIROS SUSTAINABLE TOURISM Birdwatching and trails PRODUCTION Salt, Salicorne, Aquaculture 200 tons/year (Salt) COMMERCE Shop (brand & design) ETHIC It’s not just a business!
  • 11. 4.RECENT DINAMICS BELEZA DO SAL PRODUCTION AND COMMERCE Health products (hand and bath soap; exfoliant) with seaweed/algae and salt Salt TARGET 70€/1 ton. salt 50 tons/year HISTORY AND IDENTITY Amazing history of salt panners Sr. João Silva, marnoto (salt panner) Young salt panners?
  • 12. 4.RECENT DINAMICS EMERGENT IDEAS (SALT AND THE LAGGON) FLOATING TOURISTIC CABIN SALT AND DESIGN FASHION IN THE LAGOON
  • 13. 4.RECENT DINAMICS KEY FINDINGS - SALT INFORMALITY - NOT PAYING TAXES SALT FROM ABROAD SOLD UNDER THE BRAND ‘AVEIRO SALT’ AVEIRO SALT PRODUCERS ASSOCIATION DOESN’T WORK INCREASE PRODUCTION (FROM 8 TO 50 SALT PANS? ESTRELA ESTEVES, 2009) GENERATE MORE REVENUES CONNECTED TO SALT AND THE LAGOON (ARTICULATE R&D) MAP AND ATTEST DIFFERENT TYPES OF SALT QUALITY BETTER MARKETING - SALT AND ASSOCIATED PRODUCTS PROVIDE SERVICES RELATED (BIKE RENTAL; BIRDWATCHING, DIVING, BOAT AND PEDESTRIAN TRIPS; ENVIRONMENTAL EDUCATIONAL; FOOD; OVERNIGHTS)
  • 14. 5.FUTURE CHALLENGES INVOLVEMENT OF ABANDONED SALT PANS OWNERS– APPEAL TO SOCIAL RESPONSIBILITY REVITALIZATION OF AVEIRO SALT PRODUCERS ASSOCIATION SALT CLUSTER STAKEHOLDERS Increase the credibility of the sector (quality of the product) Define responsibilities among stakeholders (management, strategy and rules) Study marketing and sale of the salt and related product into new markets (export) Define and promote a brand (salt of Aveiro)
  • 15. 5.FUTURE CHALLENGES PHISICAL REABILITATION OF SALT PANS WALLS DEFINE A STRATEGY (SPATIAL AND FUNCTIONAL) Economic Strategy for the salt and related projects Revitalize old abandoned buildings in the waterfront of Aveiro (Lota, TIR TIF, Edifício Centro de Interpretação, Antiga Fábrica do Sal no canal de S. Roque) Transport of salt (intermodal and storage) New functional programs (Salt hotel, Salt Museum)
  • 16. 5.FUTURE CHALLENGES BUSINESS CLOUD - CLUSTER SAL Salt Food Food industry Slow food / gastronomy Related products and services Salicorne, Algae,… Cosmetic Sustainable Tourism (Birdwatching and leisure cycling) Design and Health Boat industry Art Culture (traditions related to traditional activities) Construction of salt pan walls Home made salt production EXAMPLES HERE: https://www.facebook.com/AntigosArmazensDeSal
  • 17. 5.FUTURE CHALLENGES 2014-2020 – OPORTUNITIES – EUROPEAN FUNDS
  • 18. THANK YOU José Carlos Mota (DCSPT-UA) jcmota@ua.pt Jorge Silva (ACA) presidente@acaveiro.pt Ricardo Videira (ACA) ricardosvideira@gmail.com