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Turning the Page - Building your Library Community

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Greta Southard, Executive Director, Public Library Association, ALA on Turning the Page PLA project to build capacity for advocacy in communities (presented at the Libraries in Tough Economic Times …

Greta Southard, Executive Director, Public Library Association, ALA on Turning the Page PLA project to build capacity for advocacy in communities (presented at the Libraries in Tough Economic Times event at NIH Library March 6, 2009 sponsored by ALA FAFLRT)

Published in: Business, Education

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  • Transcript

    • 1. Turning the Page: Building Your Library Community Greta Southard Executive Director Public Library Association/ALA
    • 2. Today’s Goals
      • Overview of the project…
      • What we did…
      • How we did it…
      • Results…
    • 3. Turning the Page Project Overview
      • Two day professional development conference funded by the Bill & Melinda Gates Foundation to support the Opportunity Online hardware grantees
      • Project goals:
        • Designed to build skills, confidence, and enthusiasm to initiate and implement a successful advocacy effort
        • Inform and fuel immediate and ongoing efforts to increase library funding
        • Participants create an advocacy plan they can implement to meet their Opportunity Online match
    • 4. Opportunity Online hardware grants
      • Funded by the Bill & Melinda Gates Foundation
      • OOHG Goal:
        • Ensure libraries serving high need populations regularly upgrade their computers
        • Motivate local governments to commit local funding for free computer services in their libraries
      • 32 states participating, over 3 years, each year has two phases
      • Grantees participating in the program have 3 requirements
        • Demonstrate commitment to provide escalating matching funds
        • Participate in two annual research projects 1) inventory hardware and 2) evaluate their technology services and use (ALA-FSU Internet and Public Funding Survey)
        • Participate in Turning the Page conference
    • 5. What we did… Our Project Team
      • Project manager
      • Curriculum team:
        • Instructional design expert
        • Communications and marketing firm
        • Online educational development firm
      • Evaluation firm
      • Design and marketing firm assisting with web development
      • Instructional delivery team
    • 6. Theory of Change
    • 7. How we did it… Turning the Page Agenda Day 1 Room A Room B Room C Room D Room E Room F 7:30 - 10:15 a.m. Breakfast - Session 1 - Keynote Speaker 10:15-10:30 Coffee break Session 2 10:30 - 11:30 a.m. Getting Started Getting Started Getting Started Getting Started Getting Started Getting Started 11:45 a.m. - 1:15 p.m. Lunch and Straight from the Source: How Funding Decisions are Made Session 3 1:30 - 2:45 p.m. Your Unique Role Follow Me Show Me The Money Creating Your Library Story Building Relationships Public Perceptions of Libraries 2:45-3:00pm Afternoon Snack Break Session 4 3:00 - 4:15 p.m. Public Perceptions of Libraries Creating Your Library Story It’s All About You Follow Me Your Unique Role Show Me The Money 4:30 - 5:00 p.m. Q & A 6:00 - 8:00 p.m. Dinner with Author Day 2 Room A Room B Room C Room D Room E Room F 7:30 - 8:30 a.m. Breakfast Session 5 8:45-10:00 a.m. Show Me The Money Make It Memorable Building Relationships Public Perceptions of Libraries Public Perceptions of Libraries Your Unique Role 10:00 -10:15 am Coffee break Session 6 10:15-11:30 a.m. It’s All About You Make It Memorable It’s All About You Make It Memorable Follow Me Public Perceptions of Libraries 11:30 a.m. - 12:30 p.m. Lunch and Program: Funding Success Stories Session 7 12:45 - 2:00 p.m. Show Me The Money Staying on Track Staying on Track Creating Your Library Story Staying on Track Building Relationships Session 8 2:15 - 3:00 p.m. What's Next? What's Next? What's Next? What's Next? What's Next? What's Next? 3:00 - 3:30 p.m. Closing
    • 8. Work Session Topics
      • Your Unique Role
      • Building Relationships
      • Creating Your Library Story
      • Public Perceptions of Libraries
      • Follow Me
      • Show Me the Money
      • Staying on Track
      • Make it Memorable
      • It’s All About You
    • 9. Our Instructional Team
      • Continuing education professionals
      • Each has a background rich in communications and advocacy
      • Participated in a rigorous train the trainer for TTP
      • Core group of six participate in all TTP conferences
    • 10. Additionally
      • Kevin Carroll, the “Katalyst”
      • “ Home Rooms”
      • Sharing success stories, peer to peer learning
      • Q & A Session focused on the specifics of the grant
      • “ Learning Lounge”
      • Dinner with a local author
      • Conversation with a funding panel
    • 11. Advocacy Work Plan
    • 12. Libraries Prosper with Passion, Purpose and Persuasion!
    • 13. Turning the Page online
      • Each work session is available in a robust online module
      • Advocacy Work Plan can be completed and tracked online
      • Work is done asynchronously and the training can be completed in 4 to 5 hours
        • The complete curriculum will take 10 hours
      • Available to all libraries participating in the Opportunity Online hardware grants
    • 14. Virtual Learning Lounge
      • Social Networking Site embedded in PLAspace.org as a Community of Practice
        • Currently available to grantees only
      • Recreates conference home rooms
      • Libraries track and edit work plans, establish forums, ask questions, share ideas & share success stories
      • Continued interaction with facilitators and speakers
    • 15. Who Participated… Round 1
      • 702 Librarians
      • 339 Trustees
      • 348 Supporters
      • 1389 Total Participants
    • 16. Round 2
      • 293 Librarians
      • 165 Trustees
      • 233 Library Staff
      • 88 Supporters
      • 779 Total Participants
    • 17. Results…. Rounds 1&2
      • PLA held 14 Turning the Page conferences in 2008 for the 20 states participating in Rounds 1&2 of the Opportunity Online hardware grants
      • 1900 grantees attended the conferences, an additional 300 have completed Turning the Page online
      • A total of over 2100 people have participated in the training
    • 18. Evaluation…what we’ve learned
      • At the start of the conference, 50.5% did not feel prepared to implement an advocacy project for their library
      • As a result of the conference, 98.5% reported being excited about doing advocacy work in support of their library
      • 99.5% believed they can influence their community to support their library
      • 98.6% were more confident in their abilities to advocate on behalf of their library
    • 19. Six months after the training…
      • Many libraries are facing the prospect of budget cuts in coming years
      • However, libraries are on schedule for raising the matching funds
        • 98.4% reported that they had met the match for Phase I
        • 53.7% had already met the match for Phase II, well ahead of the September 30, 2009 deadline.
      • Teams work
        • Respondents representing libraries with a project team measured themselves higher on all measures of skills and confidence for engaging in advocacy work
    • 20. Six months after the training…
      • Partnerships
        • Almost 40% reported that their libraries formed at least one new partnership, most commonly with local businesses
      • Messages
        • Focused on local demand for technology and tailored to target audiences were seen as the most effective at raising public support for sustainable funding for technology
    • 21. Turning the Page Timeline
      • Round 3 (final round) will take place fall 2009
      • Final event will be at PLA Conference in March of 2010 in Portland Oregon
        • Free for PLA members
      • PLA’s grant with the Bill & Melinda Gates Foundation concludes in 2010