Say the Right Thing

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Patricia Glass Schuman, Executive Director, Neal-Schuman Publishers, on Saying the Right thing when advocating for libraries I(presented at the Libraries in Tough Economic Times event at NIH Library …

Patricia Glass Schuman, Executive Director, Neal-Schuman Publishers, on Saying the Right thing when advocating for libraries I(presented at the Libraries in Tough Economic Times event at NIH Library March 6, 2009 sponsored by ALA FAFLRT)

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  • 1. SAY THE RIGHT THING
    • Patricia Glass Schuman, 2009
    MAKING THE CASE FOR LIBRARIES
  • 2.
    • The message is (15 words or less):___________________
    • ___________________________
    • My 3 key points are:
    • 1. __________________
    • 2. __________________
    • 3. __________________
    • This is important because:
    • _______ ___________________
    • ________________________________
    • Here is what we need people to think/say/do: __________________ _______ _______________________
    • I’m afraid they will ask_____________ _____________
    MESSAGE WORKSHEET
    • Patricia Glass Schuman, 2009
  • 3.
    • Rule 1: Ask your own questions
    • Rule 2 : Listen--empathize
    • Rule 3: Reframe the question
    • Rule 4: Be direct. Be honest
    • Rule 5: Be prepared
    • Rule 6: PAUSE. Think first
    • Patricia Glass Schuman, 2009
    Stay in Control Schuman's 12 Rules
  • 4.
    • Rule 7: Never repeat a negative
    • Rule 8: Never give one- word answers
    • Rule 9: Talk in “Sound Bites”
    • Rule 10: Bridge, Flag, & Hook
    • Rule 11 : Repeat, repeat, repeat…
    • Rule 12: Anticipate. Practice
    • Patricia Glass Schuman, 2009
    Stay in Control Schuman's 12 Rules