Your SlideShare is downloading. ×
Say the Right Thing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Say the Right Thing

543
views

Published on

Patricia Glass Schuman, Executive Director, Neal-Schuman Publishers, on Saying the Right thing when advocating for libraries I(presented at the Libraries in Tough Economic Times event at NIH Library …

Patricia Glass Schuman, Executive Director, Neal-Schuman Publishers, on Saying the Right thing when advocating for libraries I(presented at the Libraries in Tough Economic Times event at NIH Library March 6, 2009 sponsored by ALA FAFLRT)

Published in: Education, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
543
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SAY THE RIGHT THING
    • Patricia Glass Schuman, 2009
    MAKING THE CASE FOR LIBRARIES
  • 2.
    • The message is (15 words or less):___________________
    • ___________________________
    • My 3 key points are:
    • 1. __________________
    • 2. __________________
    • 3. __________________
    • This is important because:
    • _______ ___________________
    • ________________________________
    • Here is what we need people to think/say/do: __________________ _______ _______________________
    • I’m afraid they will ask_____________ _____________
    MESSAGE WORKSHEET
    • Patricia Glass Schuman, 2009
  • 3.
    • Rule 1: Ask your own questions
    • Rule 2 : Listen--empathize
    • Rule 3: Reframe the question
    • Rule 4: Be direct. Be honest
    • Rule 5: Be prepared
    • Rule 6: PAUSE. Think first
    • Patricia Glass Schuman, 2009
    Stay in Control Schuman's 12 Rules
  • 4.
    • Rule 7: Never repeat a negative
    • Rule 8: Never give one- word answers
    • Rule 9: Talk in “Sound Bites”
    • Rule 10: Bridge, Flag, & Hook
    • Rule 11 : Repeat, repeat, repeat…
    • Rule 12: Anticipate. Practice
    • Patricia Glass Schuman, 2009
    Stay in Control Schuman's 12 Rules