Say the Right Thing

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Patricia Glass Schuman, Executive Director, Neal-Schuman Publishers, on Saying the Right thing when advocating for libraries I(presented at the Libraries in Tough Economic Times event at NIH Library March 6, 2009 sponsored by ALA FAFLRT)

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Say the Right Thing

  1. 1. SAY THE RIGHT THING <ul><li>Patricia Glass Schuman, 2009 </li></ul>MAKING THE CASE FOR LIBRARIES
  2. 2. <ul><li>The message is (15 words or less):___________________ </li></ul><ul><li>___________________________ </li></ul><ul><li>My 3 key points are: </li></ul><ul><li>1. __________________ </li></ul><ul><li>2. __________________ </li></ul><ul><li>3. __________________ </li></ul><ul><li>This is important because: </li></ul><ul><li>_______ ___________________ </li></ul><ul><li>________________________________ </li></ul><ul><li>Here is what we need people to think/say/do: __________________ _______ _______________________ </li></ul><ul><li>I’m afraid they will ask_____________ _____________ </li></ul>MESSAGE WORKSHEET <ul><li>Patricia Glass Schuman, 2009 </li></ul>
  3. 3. <ul><li>Rule 1: Ask your own questions </li></ul><ul><li>Rule 2 : Listen--empathize </li></ul><ul><li>Rule 3: Reframe the question </li></ul><ul><li>Rule 4: Be direct. Be honest </li></ul><ul><li>Rule 5: Be prepared </li></ul><ul><li>Rule 6: PAUSE. Think first </li></ul><ul><li>Patricia Glass Schuman, 2009 </li></ul>Stay in Control Schuman's 12 Rules
  4. 4. <ul><li>Rule 7: Never repeat a negative </li></ul><ul><li>Rule 8: Never give one- word answers </li></ul><ul><li>Rule 9: Talk in “Sound Bites” </li></ul><ul><li>Rule 10: Bridge, Flag, & Hook </li></ul><ul><li>Rule 11 : Repeat, repeat, repeat… </li></ul><ul><li>Rule 12: Anticipate. Practice </li></ul><ul><li>Patricia Glass Schuman, 2009 </li></ul>Stay in Control Schuman's 12 Rules

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