ALA Advocacy Toolkit - Making the Case for Libraries in Tough Economic Times
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ALA Advocacy Toolkit - Making the Case for Libraries in Tough Economic Times

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Roberta Stevens, Library of Congress, on ALA Advocacy toolkits especially for Libraries in Tough Economic Times and (presented at the Libraries in Tough Economic Times event at NIH Library March 6, ...

Roberta Stevens, Library of Congress, on ALA Advocacy toolkits especially for Libraries in Tough Economic Times and (presented at the Libraries in Tough Economic Times event at NIH Library March 6, 2009 sponsored by ALA FAFLRT)

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    ALA Advocacy Toolkit - Making the Case for Libraries in Tough Economic Times ALA Advocacy Toolkit - Making the Case for Libraries in Tough Economic Times Presentation Transcript

    • ALA’s Advocacy Toolkit Making the Case for Libraries in Tough Economic Times
    • Setting the Stage
      • ALA’s strategic plan – advocacy is goal #1
      • Association-wide advocacy efforts
      • Advocacy and the ALA Washington Office
      • Office for Library Advocacy
      • Committee on Library Advocacy
    • Goal #1: ALA and its members are the leading advocates for libraries and the library profession.
      • Increase support for research and evaluation to provide evidence of the value and impact of libraries.
      • Increase public awareness of the value and impact of libraries of all types, librarians and library staff.
      • Mobilize, support and sustain grassroots advocacy for libraries and library funding at local, state and federal levels.
      • Increase collaboration to secure legislation favorable to libraries.
      • Increase public awareness of the importance of intellectual freedom, privacy and the role of libraries in a democracy.
    • Association-wide Advocacy Efforts
      • @ your library, The Campaign for America’s Libraries (2000)
      • Advocacy Institute: ALA Annual, July 10, 2009
      • Advocacy University: Online toolkits
      • Library tools and campaigns with ACRL, AASL, PLA, IRC, ALSC
      • I Love Libraries Web site
    • Advocacy and the ALA Washington Office
      • Mission:
      • Informs government of the needs of library communities
      • Provides library supporters up-to-date information
      • Builds coalitions
    • Advocacy and the ALA Washington Office
      • Means:
      • National Library Legislative Day (May 11 & 12)
      • (Google “National Library Legislative Day”)
      • District Dispatch with online updates and hot issues
      • www.wo.ala.org/districtdispatch/
      • Tool:
      • Legislative Action Center, the email service that allows advocates to send customized messages to Congressional members and state legislators
      • (Google “ALA Legislative Action Center”)
    • ALA Office for Library Advocacy
      • Supports the efforts of advocates association-wide
      • Integrates their efforts
      • Works to cultivate future advocates
      • Examples:
      • Advocating in a Tough Economy Toolkit
      • Add It Up: Make the Difference in Youth Development and Education Toolkit
    • Committee on Library Advocacy
      • Develops resources, networks and training materials
      • Integrates advocacy efforts into ALA’s overall planning, priorities and policies
      • Cultivates future leaders in advocacy
      • Has an Advocacy Coordinating Group for the exchange of information and ideas
      • Has an Advocacy Training Subcommittee
    • Advocating in a Tough Economy Toolkit
      • Online so that it can be easily updated:
      • www.ala.org/tougheconomytoolkit
      • Produced by ALA’s Advocacy University
      • Brings together advocacy information from across the association
      • Has links to media coverage, a press center, etc.
      • Allows you to “pick and choose” what would be useful for your situation and needs
    • Toolkit: What It Gives You
      • Facts and strategies to use in speaking out effectively for libraries
      • Information on how to work with decision-makers and the media
      • Talking points on the economic value of libraries (with examples of the “returns on investment”)
      • A link for sharing successful advocacy stories
    • Toolkit’s Structure
      • Making the case
      • Outreach strategies to generate support
      • How to talk to the media to get their support and good coverage
      • Tips for engaging decision-makers and legislators
      • How to stage and publicize a rally
    • Making the Case
      • The toolkit includes a message worksheet to help you:
      • Clarify your goal and specifically what you want to have happen
      • Define the key message that will be repeated over and over (your “sound bite”)
      • Identify your audience and why this would be important to them
      • Outline your supporting points and examples/stories/facts to back them up
      • There is advice on:
      • Delivering the message (communication strategies)
      • Designating effective spokespeople
      • Dealing with opposition and controversy
      • Answering tough questions
      • Telling your story
      Making the Case
    • Outreach Strategies to Generate Support
      • The toolkit includes a speaker’s checklist to help you:
      • Prepare for a presentation
      • Deal with anxiety
      • Deliver the presentation effectively
      • “ Look the part”
    • Talking to the Media
      • The toolkit includes:
      • Tips for successfully interacting with and managing the media
      • Media strategies … what they are and when to use them
      • Tips for staying in control of the message and answering hard questions
    • Engaging Decision-Makers and Legislators
      • The toolkit includes:
      • Tips for successfully reaching out to decision-makers
      • Showing the value of your library
      • Framing the message for this target audience
      • Techniques for effectively communicating with legislators
      • A “know your legislator” checklist
    • Staging and Publicizing a Rally
      • The toolkit includes:
      • Planning for rallies … from conceptualization to logistics
      • Examples of how to publicize a rally
      • Sample rally messages
      • A rally event checklist