Think about the person you are trying to reach and where they spend their time online.
40% of US women read blogs
Moms with “smart” phones spend 6 hours a day using mobile apps
8% of the US population is on Twitter
PLANNING A SOCIAL MEDIA STRATEGY
CURRENT TRENDS Constant evolution of Facebook Coupons are king – social discounts (Living Social, Groupon) as well as coupon promotions Picture sharing – Picplz, Instagram, Color Geo-location – FourSquare, Gowalla, Facebook places
It’s important to understand that it takes an investment of time, but in the end the ROI of customer loyalty and the relationships built will be worth far more than any amount of money spent on a 60 second TV commercial.