Follow Me: Using Twitter and Technology to Save Lives


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This presentation on how Pharmaceutical and Life Science companies can use technology and social media to save lives was given by DJ Edgerton, CEO of Zemoga on March 14, 2011 at the South by Southwest Interactive Conference.

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Follow Me: Using Twitter and Technology to Save Lives

  1. 1. FOLLOW ME – Using Twitter (and Technology) to Save Lives
  2. 2. “ In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest “blockbuster” drug that has yet to be discovered (and might never be).” - Jonathan Richman
  3. 3. IN 2006: Twitter was founded and the 140 character message aka “the Tweet” was introduced to the world.
  4. 4. <ul><li>TODAY: </li></ul><ul><li>500 million tweets per day </li></ul><ul><li>60 million Facebook status updates per day </li></ul><ul><li>16.7 billion messages per day </li></ul>
  5. 5. Technology has changed how we communicate and process information.
  6. 6. Brevity Produces Insight.
  7. 7. CHALLENGE: Signal vs. Noise
  8. 8. If we can successfully filter data, platforms can change behavior.
  9. 9. Technology Education Opportunity + ____________ Change
  10. 10. Change can be… Immediate, or… long term.
  11. 11. Immediate a.k.a. Real-time Leigh Fazzina’s Story
  12. 12.
  13. 13. Long-term: We can tackle systematic healthcare problems
  14. 14. Pharma’s biggest long term problem is compliance (how can we get patients to take their medicine).
  15. 15. <ul><li>Patients who do not take their medications as prescribed by their doctors cost the U.S. health care system an estimated $290 billion in avoidable medical spending every year. </li></ul><ul><li>  </li></ul><ul><li>One third to one half of all patients do not take their medications properly.  </li></ul><ul><li>  </li></ul><ul><li>Mortality rates among patients who did not adhere to their medications were nearly double the rates of those who took their medications as prescribed.  </li></ul><ul><li>  </li></ul><ul><li>New England Healthcare Institute Report </li></ul><ul><li>“ Thinking Outside the Pillbox”, August 2009 </li></ul><ul><li>  </li></ul><ul><li> </li></ul>
  16. 16. Fear doesn’t work.
  17. 18. We need to empower patients through… Technology + Education + Opportunity
  18. 19. <ul><li>Examples of Empowerment: </li></ul><ul><li>E-Patient Communities </li></ul><ul><li>Pill Bottle Alarm </li></ul><ul><li>Fair Balance Redesign </li></ul>
  19. 20. The real-time web changes consumer expectations: 18 months could be 18 years
  20. 21. i <ul><li>Technology can address regulatory concerns </li></ul><ul><li> </li></ul><ul><li>Semantic Filtration </li></ul>
  21. 22. <ul><li>Technology can address regulatory concerns </li></ul><ul><li>Semantic Filtration </li></ul>SuzanneP Latisse is a great product. I used it on a bare patch on my eyebrow and it worked on that too! Your post has been flagged for containing “Off Label” content. Please click below to remove it. If you have experienced any unwanted side effects through your off label use please click the “report AE” button to get in touch with us. Remove Report AE ALERT!
  22. 23. <ul><li>Technology can address regulatory concerns </li></ul><ul><li>Semantic Filtration (actual filed patent) </li></ul>
  23. 24. Design tools that incorporate T+E+O and promote change CHALLENGE:
  24. 25.
  25. 26. What’s next?
  26. 27. DJ Edgerton Co-founder & CEO Zemoga E-MAIL: TWITTER: @zemoga @wiltonbound WEBSITE: BLOGS: