Master in Business, Strictu Sensu, 1996
Specialist in Management, 1990
Mechanical Engineer, ME, 1984
…and I am still very dedicated to learn as much as I can on…
is a person ability to
performance in a
allows me to
continue to build
my daily activities
I like to look back .
Looking back, I
the present, I became
more confident to
make better decisions
I like mental activities.
This strength give me
power to be focused on
a problem till I solve it.
I like ideas
I love to find new
approaches for old
things and solve
problems from a new
I like to make
I am a connector
cultures. I have good
transit from the shop
floor up to the top
I am accountable.
I take the psychological
for anything I commit to.
When people come to me for
help, they know they will get
Muri is one of the 3 MU (Muri; Muda; Mura),
that means to streamline the process by
eliminating waste of strains.
How to Operate QC Circles Activities
Union ofJapanese Scientists and Engineers
executive director @ muri assembly lines
the company merged with atwusa and
was a 42M+ company exporting to
UK, USA and Mexico
A new business strategy was launched,
and became the first company to develop 1986
and built assembly and test in Brazil
muri was launched, as a mechanical
design house in a 32m2 suit office.
To wright a operations
strategy book for
professionals and students
The book was published in 2004
and a second edition in 2007.
It has been adopted as text book
on the most important business
school in Brazil
atwbrasil ´s operations
strategy formulation and
Under implementation. To
guarantee growth and
protect the Gross Margin
To revitalize and old
warehouse with a new
operations concept and
tranform it into the new
Muri´s operations plant.
A streamline process flow
lay-out. A complete
engineering and production.
Muri´s engineering strategy
Change from a 2D software
platform to 3D software
Complete integration of
Mechanical Engineering and
Desing and implement the
ATW Brazil business model
Implemented. The revenue
growth from 0 to 18million
reais in 3 years.
ENTREPRENEUR OF THE YEAR, 2003,
Ernest Young / Revista Exame, São Paulo, BR.
ENTREPRENEUR OF THE YEAR, 1996,
Sebrae, Porto Alegre, BR.
INDUSTRIALIST LEADER, 2003,
Gazeta Mercantil, São Paulo, BR.
SOCIAL RESPONSIBILITY, 2001
Deputy Assembly, State of Rio Grande do Sul,BR.
QUALITY OF LIFE AT WORKPLACE, 2002
Sesi, Porto Alegre, BR.
ENERGY CONSERVATION AWARD, 2002
Ministry of Energy, Rio de Janeiro, BR.
XXXI EXPORT AWARD, 2002
o Globalization of Brazilian Companies, Lunch meeting and State
Chamber of Commerce, FEDERASUL, Porto Alegre, 08 de Outubro
de 2003. Invited Speaker.
Innovation and Product Development
o Innovation and New Product Development XVI Total Quality; Aug,
o Innovation as a source of competitive advantage. XII In.
International Quality and Productivity Congress, July, 2006, Porto
o Innovation Strategy: The Case of Muri, XXVII ENANPAD Atibaia, SP,
Quality and Productivity Management
o Quality Management in Brazil Invited Speaker. XIV International
Quality and Productivity Congress; Sept, 2004 .
o Entrepreneurship, IV SIMPÓSIO DE ADMINISTRAÇÃO DE EMPRESAS
DA PUCRS, Porto Alegre, Oct, 2001.
o Special Guest Lecturer for Entrepreneur Courses- do Rio Grande do
Sul Federal University (UFRGS) 1999; 2000; 2001.
When I face a challenge I:
set the vision create a strategy
vision is an inspirational description strategy is choosing to perform
of what a I would like to achieve activities differently than before or
and accomplish in the mid/long-term to perform different activities than
of a given mission before.
define business model measure every step
the Business model is like a measurement guarantees the that
blueprint for a strategy to be people will adopt whatever
implemented through structures, behaviors and takes whatever
processes and systems actions are necessary to arrives at
protect the cash
no matter what the plans are, what
counts is the financial results. Cash
“ Jose is an outstanding professional. His company is one
of the best in the industry. Jose's leadership and
execution skills are the key factors of his company
success ATW USA/Muri”.