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Blogging  is the most  cost-effective  Content Marketing Strategy for   Small Businesses Bostjan Spetic, Zemanta inc., bos...
Content Marketing = Media Storytelling – Exclusivity  –  Rhythm
Content Strategy <ul><li>Why would I read your blog? </li></ul><ul><li>Thought leadership </li></ul><ul><li>News </li></ul...
1hr Content Marketing Strategy <ul><li>Setup  infrastructure in 1hr </li></ul><ul><li>Spend 1hr per day/week  blogging </l...
Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul>
Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></ul>
Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></u...
Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></u...
Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></u...
Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></u...
Example 1 – Car wash
Example 2 - Stickers
Closing the loop - Measure <ul><li>Online Sales </li></ul><ul><li>Leads: ask clients if they learned from website </li></u...
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Zemanta - SocialCrush Columbia - Better Business Blogging - Part 1

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Slides from 2011 SocialCrush Columbia presentation on business blogging. Part 1 presented by Bostjan Spetic

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  • Today we&apos;ll try to convince everyone to start blogging, and show how easy it is to do it right. Show of hands: - who is blogging from the heart - who is blogging because they believe it helps their business? - who is blogging because they enjoy interacting with their customers? - who is blogging because they enjoy interacting with other bloggers? These are top TC reasons for this year Blogging has to be at the heart of your content marketing, let&apos;s see why, and then talk more about how.
  • Media century / internet decade People love content Three core features media attracts audience
  • To make this work, we will need: - the setup, learned at the workshop - content strategy - link strategy - editorial policy Remember, you are media publisher now.
  • Thought Leadership strategy Weekly schedule Call to action Links to own content http://www.detailxperts.net/blog/2011/05/16/how-is-steam-cleaning-for-cars-helping-the-planet/
  • Spotlight strategy Daily schedule Links to explanations and to similar products Easy to share http://www.stickergiant.com/blog/kombucha-brooklyn/
  •       offline leads           coupons with bitly links to landing pages for tracking           ask everyone if they found you online           if yes, spend time to learn what convinced them       NPS?           perform simple survey to learn what people find useful on site and what not and about quality of content.           ask local community to help with feedback
  • Transcript of "Zemanta - SocialCrush Columbia - Better Business Blogging - Part 1"

    1. 1. Blogging is the most cost-effective Content Marketing Strategy for Small Businesses Bostjan Spetic, Zemanta inc., bos@zemanta.com 8/17/11
    2. 2. Content Marketing = Media Storytelling – Exclusivity – Rhythm
    3. 3. Content Strategy <ul><li>Why would I read your blog? </li></ul><ul><li>Thought leadership </li></ul><ul><li>News </li></ul><ul><li>Spotlight </li></ul><ul><li>Report </li></ul>
    4. 4. 1hr Content Marketing Strategy <ul><li>Setup infrastructure in 1hr </li></ul><ul><li>Spend 1hr per day/week blogging </li></ul><ul><li>Spend 1hr per month analyzing results </li></ul>
    5. 5. Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul>
    6. 6. Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></ul>
    7. 7. Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></ul><ul><li>Links to explanations </li></ul>
    8. 8. Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></ul><ul><li>Links to explanations </li></ul><ul><li>Further reading </li></ul><ul><ul><li>Your own & others </li></ul></ul>
    9. 9. Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></ul><ul><li>Links to explanations </li></ul><ul><li>Further reading </li></ul><ul><ul><li>Your own & others </li></ul></ul><ul><li>Easy to share </li></ul>
    10. 10. Perfect Blog Post <ul><li>One page of text </li></ul><ul><li>Simple language </li></ul><ul><li>At least one image </li></ul><ul><li>Links to explanations </li></ul><ul><li>Further reading </li></ul><ul><ul><li>Your own & others </li></ul></ul><ul><li>Easy to share </li></ul><ul><li>Call to action! </li></ul>
    11. 11. Example 1 – Car wash
    12. 12. Example 2 - Stickers
    13. 13. Closing the loop - Measure <ul><li>Online Sales </li></ul><ul><li>Leads: ask clients if they learned from website </li></ul><ul><li>Net promoter score – NPS </li></ul><ul><li>Improve based on feedback! </li></ul>
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