Today we'll try to convince everyone to start blogging, and show how easy it is to do it right. Show of hands: - who is blogging from the heart - who is blogging because they believe it helps their business? - who is blogging because they enjoy interacting with their customers? - who is blogging because they enjoy interacting with other bloggers? These are top TC reasons for this year Blogging has to be at the heart of your content marketing, let's see why, and then talk more about how.
Media century / internet decade People love content Three core features media attracts audience
To make this work, we will need: - the setup, learned at the workshop - content strategy - link strategy - editorial policy Remember, you are media publisher now.
Thought Leadership strategy Weekly schedule Call to action Links to own content http://www.detailxperts.net/blog/2011/05/16/how-is-steam-cleaning-for-cars-helping-the-planet/
Spotlight strategy Daily schedule Links to explanations and to similar products Easy to share http://www.stickergiant.com/blog/kombucha-brooklyn/
offline leads coupons with bitly links to landing pages for tracking ask everyone if they found you online if yes, spend time to learn what convinced them NPS? perform simple survey to learn what people find useful on site and what not and about quality of content. ask local community to help with feedback
Blogging is the most cost-effective Content Marketing Strategy for Small Businesses Bostjan Spetic, Zemanta inc., email@example.com 8/17/11
Content Marketing = Media Storytelling – Exclusivity – Rhythm