Zemanta - SocialCrush Columbia - Better Business Blogging - Part 2

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Slides from 2011 SocialCrush Columbia presentation on business blogging. Part 2 presented by Tin Dizdarevic

Slides from 2011 SocialCrush Columbia presentation on business blogging. Part 2 presented by Tin Dizdarevic

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Transcript

  • 1. DISCLAIMER:IMPLEMENT these steps right from the start, it willbe much much much harder to do it later afteryou’ve already started blogging. zemanta.com |
  • 2. CONTENTENGAGEMENT MEASUREMENT zemanta.com |
  • 3. Getting Started with Blogging- BASICS - Setting up your CMS- CONTENT - Content Strategy- ENGAGEMENT - Find your audience and engage with them- MEASUREMENT - Bare Bones Analytics - Social Media zemanta.com |
  • 4. Set up your Blogging Platform- WordPress (self-install) or WordPress.com- Other options (Blogger, TypePad, MovableTypeother CMS platforms)- Find a web host that offers support for your bloggingplatform. zemanta.com |
  • 5. Setting up Plugins/Tools- Basic - Setting up WordPress (Theme, Akismet, User Mgmt) - Blog Roll - Google Analytics - Dedicated Email Address - Flickr - Commenting Platform (Stick with WP/Akismet or consider Disqus, et al)- Analytics - Google Analytics- Social Media - Twitter Tools - AddThis zemanta.com |
  • 6. Connecting to Social Media - Connect to Facebook and Twitter via plugins - Share blog post on Twitter > send to Facebook page - Share through your Facebook page or personal profile to 3-5 influencer friends. zemanta.com |
  • 7. Creating a Content Strategy - Who’s writing? - Double check, triple check - Split up the responsibilities (by expertise, by availability, etc.) - Outsource? - Style/Voice - Create a format that is comfortable with your corporate style. - Aside from guest posts, stick with same voice for the posts. zemanta.com |
  • 8. Creating a Publishing Schedule - Create regular series: - Customer Profiles - Influencer guest posts and interviews - Product highlights - News (mentions, product/service changes) - Highlight trends in your space: - Respond/Republish relevant stories - News: - Mentions in the media - Product/service changes zemanta.com |
  • 9. Engaging Your Audience - Potential Audience - Look at your competition - Find users on Twitter and Facebook - Influencer Outreach - Link to stories by Influencer - Reach out to them to let them know of the link - Comment on the original post zemanta.com |
  • 10. Perfect Blog Post- Keep the copy concise- Include a relevant image- Include links to related content(both internal and external)- Be cognizant of SEO zemanta.com |
  • 11. Now, measure it all- Social Media Response (Crowdbooster, Klout)- Web Traffic (Google Analytics)- Bits and Pieces (Hootsuite, Bit.ly) zemanta.com |
  • 12. Questions?Get in touchTin Dizdarevic - Marketing Director, ZemantaTWITTER@zemanta / @tdizdarevicFACEBOOKfacebook.com/zemantaWEB/EMAILzemanta.com/tin.dizdarevic@gmail.com zemanta.com |