Why Zemanta Recommendation Network Is Your Best Bet
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Why Zemanta Recommendation Network Is Your Best Bet

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There’s more to it than just creating good (relevant and quality) content; you want it to be noticed and read by many! There’s a great solution for this: Zemanta Recommendation Network, including ...

There’s more to it than just creating good (relevant and quality) content; you want it to be noticed and read by many! There’s a great solution for this: Zemanta Recommendation Network, including the Related Posts plugin. Get behind the scenes of this awesome machine.

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Why Zemanta Recommendation Network Is Your Best Bet Why Zemanta Recommendation Network Is Your Best Bet Presentation Transcript

  • WhyZemanta RecommendationNetwork Is Your Best Bet
  • WhyZemanta RecommendationNetwork Is Your Best BetThere’s more to it than just creating good (relevant and quality) content; you want it to benoticed and read by many! There’s a great solution for this: Zemanta RecommendationNetwork, including Related Posts plugin. Get behind the scenes of this awesome machine.
  • Related posts help publishers increase engagement and readership.
  • We built a network of300,000 publishers who represent
  • 1 billion page views.
  • Zemanta’s semantic technology aggregates more than 500,000 news sites and blogs.
  • Every day, we add200,000new poststo our database.
  • Zemanta database includes almost100 millionnews articles and blog posts.
  • For each article that we aggregate we try tounderstand what it’s about.For this purpose, we use Zemanta’s advancedsemantic technology. For example, we know that one post is about jaguar the animal, while the other is about Jaguar the car.
  • Zemanta relates all persons places other conceptsmentioned in articles to Wikipedia pages.
  • extensive knowledge is widespreadEnd resultEvery post is annotated with dozens of pieces of additional information,such as persons and places discussed in the post and its general content category.
  • Zemanta recommends related contentbased on the text of the post and theadditional information we have learnedabout the post.
  • Only posts that are part ofReader Exchange are recommendedand only if the content is highlyrelevant to the reader.
  • Zemanta recommends promotedcontent of partners only if its talkingabout the same subjects as the postthe reader is currently reading.
  • If a recommended post does notperform well, i.e., people dont clickon it, we will quickly replaceit with another.
  • On average, Zemanta only needs 1/10 of a second to find related posts.
  • Get started
  • Brought to you by zemanta.com, info@zemanta.com