Triple Your Post Frequency

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Triple Your Post Frequency

  1. 1. Triple your post frequency! Andraz Tori @andraz WordCamp NYC 2012
  2. 2. Your blogging heart rate• Alive and kicking? • Content recency• Walking or running? • Frequency• Healthy? • Regularity
  3. 3. GoalIncrease frequency and regularity without compromising quality!
  4. 4. But, before we start...
  5. 5. But, before we start...
  6. 6. What helps?• Having a plan• Having equipment• Having a coach
  7. 7. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  8. 8. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  9. 9. And blog plots?ProBlogger: 52 Types of Blog Posts thatAre Proven to Workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
  10. 10. Taking a look at1. Case Studies/Profile Posts2. How-To Posts3. Link Posts
  11. 11. Case Study PostUSE CUSTOMERS OWN WORDS AND USE VISUAL CUES bit.ly/Kpny8o
  12. 12. Case Study Post KILLERHEADLINE bit.ly/Kpny8o
  13. 13. Case Study PostREAL EXAMPLES bit.ly/Kpny8o
  14. 14. Case Study Post - Checklist1. Create a Killer Headline2. Its a Story3. Use Customers Own Words4. Use Visuals (graphs, images of produin use, video testimonials)
  15. 15. How-To Post CONCISEINTRODUCTION bit.ly/Kpny8o
  16. 16. How-To PostCLEARSTEPS bit.ly/Kpny8o
  17. 17. How-To Post USEEXAMPLES bit.ly/Kpny8o
  18. 18. How-To Post SOLID CONCLUSIONbit.ly/Kpny8o
  19. 19. How-To Post - Checklist1. Concise Introduction2. Clear Steps3. Include Examples4. Solid Conclusion
  20. 20. List Post STAY TRUE TO YOUR SUBJECT/TITLEbit.ly/Kpny8o
  21. 21. List PostNUMBER YOUR LIST SO ITSEASIER FOR YOUR READER TO FOLLOW...AND DONT LIMIT YOURSELF TO SPECIFIC NUMBERS bit.ly/Kpny8o
  22. 22. List PostUSE CATEGORY BUCKETS bit.ly/Kpny8o
  23. 23. List PostTAKE FORMATTING INTO ACCOUNT bit.ly/Kpny8o
  24. 24. List Post - Checklist1. Stay Close to Your Subject/Title2. Numbers3. Only on-topic4. Use Category Buckets5. Take Formatting into Account
  25. 25. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  26. 26. Importance of frequency and regularity• Predictabilty for your readers• Increasing recall of your blog name• Material over which to engage about on social channels
  27. 27. Adopt a pacemaker!• We are all lazy• So we use tools that help us do the right thing: • A Boss • An Editorial calendar • Inspiration delivery
  28. 28. A Pacemaker• A tiny thing• Hidden from the view• And hugely important
  29. 29. Editorial calendar• Can be as simple a Google Docs spreadsheet• Or robust like Edit Flow...
  30. 30. Simple to manage calendar http://editflow.org/
  31. 31. Custom post status types http://editflow.org/
  32. 32. Editorial Metadata http://editflow.org/
  33. 33. Editorial comments http://editflow.org/
  34. 34. What to write about?
  35. 35. Inspiration, delivered daily• Input: • blogs on the topic you want to write about• Output: • Articles and topics that you should write about • Integrated with WordPress (.org and .com)• You: • Start writing your thoughts immediately
  36. 36. Takes you to “Add new post”
  37. 37. Three directions of attack1. A system of post types2. Adopt a pacemaker3. Spend less time per post
  38. 38. Writing does not a post make
  39. 39. What makes a post?• Writing• Decorating• Connecting• Tagging
  40. 40. Writing• You can get inspiration out there• But no automated tool can write instead of you• So good luck!
  41. 41. DecoratingSkyword study found an average increase of 94% for articles thatincluded an image or infographic.
  42. 42. Connecting• Links to: • Your sources • Your inspiration • Good links for readers to dive deeper• Linking out is one of the best ways to get noticed
  43. 43. Toto, I dont think were on paper anymore!
  44. 44. Dont be an island• Dont be a content island!• Its lonely• No space to grow
  45. 45. • BYP periodically references LifeHacker articles• One of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts
  46. 46. Tags• Important for SEO• And sometimes user-discovery• Very important on WordPress.com
  47. 47. How to be efficient at all this?
  48. 48. Age of smart
  49. 49. Optimize, enhance• Search Engine Optimization• Professional copy editing• Basic spell & grammar checker
  50. 50. • Personal writing assistant• Helps with recommendations while writing: • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media, yours) • Tags (so people can find your content)
  51. 51. Adding images
  52. 52. ==
  53. 53. Adding links
  54. 54. Adding tags
  55. 55. And publish!
  56. 56. Takeaways
  57. 57. Exoskeletons
  58. 58. Or like this
  59. 59. Links• 52 types of blogs http://bit.ly/qV1spC• Checklists http://bit.ly/Kpny8o• EditFlow http://editflow.org• BlogSpire http://blogspire.zemanta.com
  60. 60. And remember• Purpose of all this is to build a habit• Without a habit no tool or approach will help long term• There is no magic bullet
  61. 61. Thank you! Andraz Tori @andraz
  62. 62. Photo credits• http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf• http://www.flickr.com/photos/aye_shamus/2929888687/• http://www.flickr.com/photos/stylianosm/3989939286/• http://www.flickr.com/photos/betta_design/2200198472/• http://www.flickr.com/photos/ferranp/317125624/• http://www.flickr.com/photos/kanaka/5949395563/lightbox/• http://www.flickr.com/photos/squeaks2569/3700355684/ http://www.flickr.com/photos/trj/1032572214/• http://www.flickr.com/photos/cazatoma/6086507585/• Raytheon Sarcos•
  63. 63. Photo credits• http://www.flickr.com/photos/ioveva/2582842514• http://www.flickr.com/photos/n28ive1/431939090/• http://www.flickr.com/photos/riekhavoc/5117958417/• http://www.flickr.com/photos/jontunnell/4417137695/•••
  64. 64. Resources• http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/• http://www.contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/• http://blog.hubspot.com/blog/tabid/6307/bid/32105/The-Top-10-Qualities-of-High-Quality-List- Posts.aspx• http://blog.kissmetrics.com/creating-a-great-case-study/• http://www.bloggingtips.com/2010/01/05/50-examples-of-great-blog-engagement/

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