Blogging 101 - Zemanta NYC Meetup

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Presentation from the April 25th Zemanta NYC Meetup at WeWork Labs lounge.

Presentation from the April 25th Zemanta NYC Meetup at WeWork Labs lounge.

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  • 1. Blogging 101 April 25, 2012 Tin Dizdarevic tin@zemanta.com @tdizdarevic | @zemanta
  • 2. Will talk about:• Why blogging?• Platform choices• Blogging basics• SEO• Social Media Integration
  • 3. Why Blogging?• Show the world why you’re good at what you do.• Get search engine attention.• Set yourself up as thought leader in your space• It’s easy and cheap!
  • 4. What to do?• Create a simple spreadsheet to track ideas for posts• Dedicate a time each week when you’ll write• Start simple, find audience, go from there..• Try to post at least once a week to start
  • 5. Platforms• WordPress.com (free basic service)• WordPress.org on Hosted Service• WordPress.com (paid service) and TypePad (paidservice)• Blogger/Tumblr/SquareSpace/Posterous (specialized)
  • 6. Perfect PostOne page of textSimple language (SEO)At least one imageLinks to explanationsFurther reading (internal & external)Easy to shareCall to Action!
  • 7. Examples of PostsInfluencer Interviews - Create a set list of questions that you can reuse - Allow for flexibility - Best is in person > skype > phone > email - Record the interview for use as video as well - Take into account resources to transcribe and edit the interview
  • 8. Examples of Posts
  • 9. Examples of PostsIndustry Trends - Quotes from relevant recent media coverage - Links to blogs by influencers in your space - Your organization’s stand on these trends
  • 10. Examples of Posts
  • 11. Examples of PostsCustomer Profile - Highlight your best customers - Show how they are using your organization’s services or products (ideally with a video) - Use direct quotes from the customer - Allow them to write their own post in their own words - Can be reused as case studies or can reuse existing material
  • 12. Examples of Posts
  • 13. Examples of PostsLists - Quick links to 10-15 stories of note
  • 14. Examples of Posts
  • 15. SEO• Domain Name• Hosting• CMS (content management system)• Plugins• Content• Link Out• Don’t give up!! Also see post by John Doherty for more details: http://www.zemanta.com/blog/seo-for-new-bloggers/
  • 16. Social Media• Use Twitter, Facebook and LinkedIn to promote newblog posts and help bring traffic to older posts.• Engage with like-minded bloggers to get them tocomment about your blog post.
  • 17. Plugin/Tools Directory• Writing: - InboundWriter - Zemanta - Enhanced Linking• SEO: • WordPress SEO by Yoast • Scribe SEO by Copy Blogger• Social Media: • Buffer • Twitter Tools • Share Plugins (many options)• Other: • Urtak
  • 18. Other Resources• Zemanta Business • SEO Myths & WP Magic - Blogging Series Casie Gillette• HubSpot - Tremendous • 15 Must Have Tools for resource for online Better Blogging - marketing Contently• Content Marketing • Ultimate Guide to Institute Corporate Blogging- OpenView Partners
  • 19. Thank you!