When BloggersBecome Publishersby Boštjan Špetič, CEO, Zemanta
There is a significant differencebetween bloggers and publishers.This short presentation is notabout traditional publishers whohave turned into digital ones.It is about true, Internet-born-and-raised publishers.
When true costs ariseWhen real revenues start rolling inYour audience grows noticeablyHOW AND WHEN BLOGGERSBECOME PUBLISHERS:3 COMMON SCENARIOS123
SCENARIO #1:WHEN TRUE COSTS ARISEYour readership grows so much that you haveto pay someone for hosting the CMS.FACT: When you get ‘serious’, your costs increase too.
SCENARIO #2:WHEN REAL REVENUES STARTROLLING INWhen you make a living out of blogging, you’renot just in it for the fun and self-expressionalone.FACT: Business made you a publisher.
SCENARIO #3:YOUR AUDIENCE GROWSNOTICEABLYFor some, the point of change is when yourealize you have an audience.FACT: This may happen before the previous two scenarioskick in.
What are you,a blogger ora publisher?
Brought to you byTin Dizdarevic, Publisher Development Director, ZemantaE: email@example.com, T: 646.207.4636Let us know how we can help you