7 tips for creating user friendly mobile contentPresentation Transcript
7 Tips for Creating User-friendly Mobile Contentby Jessica Davis, Godot Media
FACT #1By 2014, people will connectto the Internet more fromtheir mobile devices than theirdesktop devices.
FACT #22013 is the year for mobilemarketing as businesses arein a rush to create and publishmobile-friendly content.
FACT #3Latest estimates show thatthere are 4 mobile devices forevery laptop or computer.
FACT #4People always carry theirmobile devices with themwherever they are unlikelaptops or desktops.
FACT #5The mobile trend has givenrise to information snackingwhere people are consumingcontent via their mobile.
FACT #6Mobile users are known toabandon their attempts to visitany website if it takes morethan a few seconds to load.
FACT #7Mobile users often do notreturn to websites that gavethem a buggy user experiencethe first time.
T h e r e f o r e . . .
Companies and publishers must start creating mobile-friendly content to be published on mobile-friendlywebsites so that they do not lose out on a largecustomer base.Content that is compatible with desktop devicesdoes not cut it anymore as people cannot view it orengage with it from their mobile devices. Creatingresponsive or mobile-friendly websites is essential andthey must be filled with content that is mobile-friendlytoo.
Creating greatmobile content is notrocket science.Here are 7 tips that will help you create such content.
Reduce the number of imagesContent marketers know that visual content is the most appealing. However,adding large images and replacing textual content with pictures is great onwebsites meant to be viewed only from desktop devices and not if you want tobuild great mobile content.Infographics, images, graphs, etc. are extremely large files that take a long timeto load on mobile devices as these devices have limited bandwidths.Also, large images mean that the person viewing your website has to scroll a lotto view the images in their entirety. A website with many large images is hard toview and navigate via small mobile devices and can frustrate mobile users.TIP #1
Reduce size of imagesContent marketers know that visual content is the most appealing. However,adding large images and replacing textual content with pictures is great onwebsites meant to be viewed only from desktop devices and not if you want tobuild great mobile content.Infographics, images, graphs, etc. are extremely large files that take a long timeto load on mobile devices as these devices have limited bandwidths.Also, large images mean that the person viewing your website has to scroll a lotto view the images in their entirety. A website with many large images is hard toview and navigate via small mobile devices and can frustrate mobile users.TIP #2
Eliminate flash componentsFlash animation, video and navigation content are absolutely incompatible withmobile devices. Adobe Flash is used to create rich media content and theywork fine on desktop devices but on mobile devices they can ruin the user’sexperience with the online content.Another reason to stop creating and publishing flash-based content is the factthat Apple has stopped flash compatibility on all its mobile devices and Googlehas also followed suit by removing Flash from its Android operating system.Use HTML 5 to create rich media content that is extremely mobile friendly.TIP #3
Keep textual content short and simpleMobile devices offer only a few square inches in area to view content. Thismakes it very hard for mobile users to view long textual content and most userslose patience when they have to navigate and scroll too many times to viewcontent on any website.To create excellent mobile content, make sure that the content is succinctand short so that mobile users do not have to scroll too much to get all theinformation. Highlight important points and make sure that the font is bigenough so that users can read the content without having to zoom in.TIP #4
Break up textual contentReaders looking for online content have no patience to go through long textualcontent and this is even harder to do on mobile screens.Make sure to break up your content into small, easy-to-digest paragraphs anddo not tackle too many points in one paragraph.Use bullet points, numbered lists, informative subheads and highlighted text toget the most important points across to mobile users reading your content frommobile devices. Also, using these bullet points and numbered lists also reducesthe amount of text needed to describe something and less text always increasesthe mobile-friendliness of the content.Hire a good copywriter to create short, punchy mobile content.TIP #5
Include mobile plug-insThere are many plug-ins on the Internet that allow people to create mobile-friendly content by allowing users to engage more easily with content fromtheir mobile devices.One of the most widely used plug-ins is WPTouch that is perfect for creatingmobile content that needs to be published on WordPress. It makes contentmore mobile-friendly by removing large design components and allows thecontent creator to customize the content for mobile visitors. Although contentcustomized via WPTouch may not be very visually appealing, it is compatiblewith all mobile platforms.TIP #6
Make video content more mobile-friendlyVideo content is one of the most popular forms of content that is beingpublished as it allows companies to create more personal relationships withcustomers and readers. However as mentioned before, Flash is a complete no-no for creating mobile content.Mobile video content consumption has risen exponentially so you shouldensure that all your videos can be viewed easily on small mobile screens. WithCustom CSS and HTML 5, videos can be made to resize automatically to fit anymobile device screen.TIP #7
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