Transcript of "25 Content Marketing Facts That Will Make You Seriously Consider Mobile"
25Content MarketingFacts That Will MakeYou Seriously ConsiderMobileby Zach Eberhart, Zemanta
In most areas around the world, mobile is ubiquitous.Its adoption and use as the first screen is happening at afaster rate every day. That is why you, marketers, bloggers,and publishers, must make sure that you are not onlyadding emphasis on mobile, but making it one of yourprimary focuses.Check out the following 25 mobile & content marketingfacts that will, hopefully, convince you that you need tobegin placing a strong emphasis on mobile.
FACT #1(Source: Brightcove)Within 4 years, moreconsumers will access internetcontent via mobile devicesthan PCs.
FACT #2People spend more time onmobile apps (94 minutes/day)than desktop and mobile web.(72 minutes/day)(Source: Brightcove)
FACT #343% of B2C marketers usemobile content as a contentmarketing tactic.(Source: CMI)
FACT #442% of B2C marketers usemobile apps as a contentmarketing tactic.(Source: CMI)
FACT #533% of B2B marketers usemobile content as a contentmarketing tactic.(Source: CMI)
FACT #626% of B2B marketers usemobile apps as a contentmarketing tactic.(Source: CMI)
FACT #7From 2011 to 2012, the useof mobile as a tactic by B2Bmarketers has increased from15% to 33%.(Source: CMI)
FACT #830% of marketing managersthink that branded mobileapps is the most importantchannel for engagingconsumers.(Source: The CMA)
FACT #9There are 5x as many cellphones in the world as thereare PCs.(Source: Impiger Mobile)
FACT #1082% of US adults own a cellphone.(Source: Pew Internet)
FACT #1149% of the mobile subscribersin the US own a smartphone.(Source: MobiThinking)
FACT #1225% of Americans ONLY usemobile devices to access theinternet.(Source: GoMo News)
FACT #1373% of smartphone users saidthey used mobile web to shoprather than an app.(Source: Yahoo)
FACT #1472% of smartphone users inthe US use the device to lookup directions or maps.(Source: zmags)
FACT #1556% of global onlineconsumers watch video onmobile at least once a month.(Source: Brightcove)
FACT #1628% of global onlineconsumers watch video onmobile at least once a day.(Source: Brightcove)
FACT #1760% of web users say theyexpect a site to load on theirmobile phone in 3 seconds orless.(Source: Compuware)
FACT #1874% are only willing to wait5 seconds or less for a webpage to load before leadingthe site.(Source: Compuware)
FACT #19Time spent on mobile apps islargely dominated by gamesand social networking (49%and 30% resp.).(Source: Hubspot)
FACT #2072% of smartphone users inthe US use the device to goonline while traveling.(Source: zmags)
FACT #2164% of smartphone users inthe US use the device to goonline while in a restaurant orcoffee shop.(Source: zmags)
FACT #2263% of smartphone users inthe US use the device to goonline while in a store whenshopping.(Source: zmags)
FACT #2374% of smartphone usersuse their phone to help withshopping – 79% ultimatelymaking a purchase as a result.(Source: zmags)
FACT #249 out of 10 mobile searcheslead to action and over halflead to purchase.(Source: zmags)
FACT #2570% of mobile searches leadto action within one hour – Ittakes one month for the samepercentage of desktop usersto catch up.(Source: Mobile Marketer)
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