Direct: Calayan Medical Group, Beverly Hills, Marie France.
Indirect: Gym, Diet, Slimming pills and teas, Sports, Dermatologists.
Variables: Price, Services, Endorsers, Doctors, Procedures, Credibility of the product and the service.
Price vs. Service 3b. Competitive Position Map Calayan Beverly Hills Belo Marie France Gym Diet Sports Slimming Pills/Teas Derma- tologists Price/Service Good Service Best Service High Price Low Price
Positioning vs. Brand Matrix Functional Benefit Belo Calayan Beverly Hills Marie France Affordable Price Quality Service Customer Satisfaction Best Facilities Confidence
Belo has been in the market since it started. It has used its connections in the entertainment industry to market its products and services. Though it has an elite set of clients, it tried to expand to the lower classes through it’s products that are available in the market, like the Belo essentials.
Liposculpting, Cosmetic Surgery Procedures, Facials and Peels, Acne Management and Acne Scars, Skin Pigmentation and Melasma Treatments, Botox and Fillers, Skin Rejuvenation and Anti-aging treatments, Hair removal treatments, Warts Moles and Other Lesions and Birthmarks and Tattoos, Scars and Keloids, Skin Lightening and Smoothening Treatments, Stretchmarks and Cellulite, Varicose Veins and Treatment for Vascular Lesions, Weight Management and Non-surgical Contouring Treatments, Dental
9. Belo’s clinics in the Philippines and abroad
Ayala Malls Cebu
Medical Plaza Makati
The Podium Ortigas
Mode of payment:
Cash and Credit cards
10. Belo Medical Group dominates the niche market
We all know that when talking about enhancing physical appearance, the first thing that comes to mind is Belo. It has been a household name because of its advertising strategy of using well-known personalities as product endorsers. It also developed products that may be bought over the counter. Despite the scandal that the company faced years ago, it even became an opportunity for the company to be recognized.