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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
52.3% of donors are still planning to give the same amount or more in donations for 2009—only 17% are planning to give LESS
Donors plan to give less through direct mail, telemarketing, door-to-door canvassing and MORE through online giving and in kind gifts instead of cash
*Overall Online Gifts have increased 26% in 2008
THE MORE PEOPLE DO WITH YOUR ORGANIZATION, THE LARGER THEIR GIVING AND ENGAGEMENT!
Source: Philanthropy In A Turbulent Economy: Penelope Burk
* Source: NTEN Benchmark Study 2009
The Rules Still Apply (It’s all about relationships… not technology)
Note: There are many email vendors and solutions out on the market but it is important to be able to make sure that your choice of solution can integrate with your database so that you can target and segment your communications
Not Asking/Surveying your entire constituency for communication preferences such as using survey monkey or other free survey tools to find out your prospects and donors general communication preferences
Not Asking for emails on website such as “sign up for our eNewsletter” and tell us what you’re interested in
Not Asking Permission before sending mass emails to your constituents to begin with
Add enewsletters, events, links to Social Networking Sites eTapestry records the number of times a site was shared through these Share links on each social networking site, as well as the number of times individuals clicked on the shared link.
(Start with Google Analytics to see how many unique visitors you have, how they found you,
what they viewed, where they stayed the longest, and what content produced actions.)
2. Make your content easy to consume
(Always offer RSS feeds in addition to various subscribe options. Make sure they are easy to find and use.)
3. Make your content ever changing
(Be brave enough to blog, show responses, share viewpoints, and utilize forums. New information needs to be added daily or weekly by you and your community. Why do you think millions go to Facebook or Twitter by the minute.)
4. Make your site easy to find
(Every NPO and those serving NPO’s should have a social web presence. Facebook, MySpace, LinkedIn, YouTube, Twitter and Flickr are your outposts linking back to the web site hub!)
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
Was the $975,000 raised from Sept. birthdays the key fact?
Is the way they have harnessed web/video technology the key?
How about how they show impact via Google Earth?
Communicating daily w/ 500,000+ followers!
A few vendors that currently offer this functionality include: Blackbaud: http://internet.blackbaud.com/ Active.com: http://www.active.com/ eTapestry: http://www.etapestry.com/ Firstgiving: http://www.firstgiving.org/
Personal Fundraising is a viral fundraising tool that uses the Internet and email to empower your constituents to raise funds for your organization. It allows your constituents to leverage their network of contacts and their passion for your cause and make personal appeals to their friends, family, and associates, thus generating new support for your organization.
Average volunteer or event attendee sends over 30 emails
1 in 4 emails sent by a volunteer results in a donation
Average online gift is over $70!
Statistics from actual eTapestry client data, surveys and from http://www.e-benchmarksstudy.com
Real Life Examples of Personal Fundraising Success
The Lupus Foundation of Minnesota recently hosted a Walk/5k Run event late in 2009. Utilizing Personal Fundraising technology costing under $1,000, the Lupus Foundation raised $60k in just a few weeks – doubling their increased goal once it was raised from the initial $10k to $30k!